Questions are attached.
Discussion 1 – Minimum of 200 words
Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.
Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.
•What is wrong with the marketing assistant’s segmentation of the market? Explain.
Discussion 2 – Minimum of 100 words
How does the consumer experience effect loyalty?
What company has earned your loyalty and how did they earn it? (You can just put the general product instead of any company name.)