First view the Module 5 AVP on stakeholder analysis. Next, review "Stakeholder Analysis – A Nine Step Approach" ATTACHED As part of this assignment, you are to design a stakeholder map that depicts
Stakeholder Analysis A Nine Step Approach The Nine Steps • Step 1: Describe and define your organization • Step 2: Identify the key stakeholders • Step 3: Identify the stakeholders’ interests and concerns • Step 4: Identify the claims that stakeholders are likely to make on the organization • Step 5: Identify which stakeholders are most important to your organization • Step 6: Conduct a SWOT Analysis of your organization • Step 7: Determine organizational strategy • Step 8: Determine organizational policy • Step 9: Recommend specific action Step 1: Describe your organization • What is the name of the organization whose stakeholder environment you are analyzing? • Is this organization a profit -based company, a non -profit organization, a hybrid organization, or a governmental agency? • Briefly describe what this organization does (its mission). Step 2: Identify the key stakeholders • Are they internal or external? • Are they claimants or influencers ? • How would you categorize them? Some Categories of Stakeholders • Customers • Suppliers • Employees • Adversaries • Competitors • Allies • Consumer Groups • Trade Unions • Local Communities • Government Regulators • General Public • Prospective Employees • Stockholders • Partners • Special Interest Groups • Political Parties • Other Agencies • Trade Associations… Step 3: Identify stakeholders’ interests and concerns • Are their interests the same or different than those of your organization? • What stakeholder concerns are important to your organization? • What stakeholder concerns are not important to your organization? Step 4: Identify the claims that stakeholders are likely to make on the organization • Are these claims legitimate? • To what extent should your organization consider these claims? • What would likely happen if you don’t consider the claims? • What would likely happen if you do consider them? What may be some unanticipated consequences? Step 5: Identify which stakeholders are the most important to your organization • Which ones are the most important? • Why are they important? • Which ones are not as important? • Why not? Step 6: SWOT Analysis of Your Organization • What are the strengths of my organization? • What are the weaknesses of my organization? • What are some of the opportunities that my organization may be able to exploit? • What are some of the threats faced by my organization? Step 7: Determine Organizational Strategy • How do we best use our strengths to achieve the goals of our organization? • How do we minimize or eliminate the weaknesses of our organization? • How can we best exploit the opportunities to our advantage? • How can we prevent, respond to, or mitigate the threats faced by my organization? Step 8: Putting it all together - Policy • Based on your conclusions in Step 7, briefly describe (in just a few words) what the fundamental policy of your organization is/should be. • Some examples of policy statements: – “War on Terror” – “Containment” – “Mutual Agreed Destruction” – “Balance of Power” – “Gain a competitive advantage” – “No negotiations” – “Appeasement” Step 9: Recommend Specific Actions • Based on your policy statement in Step 8, what specific actions should your organization take? • Some examples of organizational actions: – Negotiate an agreement – Do not negotiate – Arrest or indict – Ignore the stakeholder’s demands – Make a pre -emptive attack – Counter punch or counter attack only if attacked – Fight a war of attrition – Hibernate until the problem goes away – React to the stakeholder’s demands – Demobilize and/or retreat – Mobilize and/or reinforce – Reach out to your allies – Make friends with your adversaries…