Need presentation by using this two files 1. Topic 2. Why i choose the topic 3. summary of problem statement 4. Whats the purpose 5. What was your hypothesis 6. Research method 7. Key issues on litera

Running head: RSCH 600

RSCH 600

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Institutional Affiliation

Introduction/ background

The modern world has revolutionized tremendously due to the introduction of social media (Warren, 2016). Businesses nowadays cannot ignore the aspects of social media in their operations as it aids in connecting with customers all over the world. Social media has become a crucial tool in all levels of organizational activities. Statistics on social media in 2019 indicate that almost 45% of the human population uses social media. Additionally, 42% of Twitter users have expectations that a company will respond to their inquiries in an hour (Greenhow & Robelia, 2019). Research further indicates that 71% of people aged between 16-64 years utilize the internet in finding solutions to challenges on various products. Further, 72% of customers who are helped through social media return to the company in the future. 91% of millennials, 78% of Xers and 49% of Baby Boomers use social media. Social media is therefore crucial when it comes to organizational growth and development (Greenhow & Robelia, 2019). The research design that will be used in this study is the descriptive case study. Descriptive case study will ensure that both qualitative and quantitative research methods are employed in the research. Additionally, the design will pave room for utilization of group participants hence detailed examination of the underpin parameters behind the research (Brown, Broderick & Lee, 2017). However, there are various challenges associated with the use of social media among different organizations. The discussion is tailored to underpinning the benefits as well as the challenges associated with social media usage by businesses.

Problem Statement

Due to the rise of social media, many organizations have been forced to change their operational strategies for adaptation. Social media has a significant impact on businesses of all types in various ways. It is due to social media that organizations may make their products more personal, converse with their customers in new styles, and further market their brands differently (Brown, Broderick & Lee, 2017). Research on the impact of social media on a business is crucial in finding out the opportunities and threats that social platforms pose to every business. Additionally, this research is crucial in identifying the strategies that a business has to employ to utilize social media effectively in its marketing, customer services, branding, and communication.

Purpose of the study

The research on the impacts of social media on a business is not limited to any specific industry. The results of this research can, therefore, be applied by any organization in bettering its social media campaign programs. The major aim of this study is to realize the impacts of social media on business. Social media has significant impacts on every business which can either be positive or negative (Chen, Fay & Wang, 2016). This study is therefore tailored to discovering how a business can overcome the challenges of social media for effectiveness in operations. Additionally, the study aims to underpin how social media has enabled organizations to have successful customer services, communication, branding, and marketing. The research will further come up with suggestions on how the challenges of social media can be addressed to promote business success.

In this research, the participants will be mainly employees and managers of organizations that have implemented social media in their operations, and the ones that have not yet embraced it. The main reason as to why the research has to feature employees and managers from organizations that have embraced social media in their operations is to know of the challenges as well as the benefits of social media on organizational level. Featuring managers and employees from organizations that haven’t embraced social media will provide information on what they are missing and their future plans.

Research Question

1. What are the challenges of social media on a business?

2. What are the benefits of social media on a business?

3. How can an organization overcome the problems of social media in its operations?

Hypothesis

Null Hypothesis

There is no statistically significant relationship between social media and the growth and development of an organization.

Alternative Hypothesis

There is indeed a statistically significant relationship between social media and the growth and development of an organization.

In testing the hypothesis, the study will utilize qualitative and quantitative data to determine whether social media promotes or hinders the growth and development of a business. The research will be conducted, and then a conclusion based on the findings will be made. In conducting the research, different perspectives will be analyzed and assessed to determine their effectiveness and soundness.

Literature Review

Brown, Broderick & Lee (2017) conducted a research aiming at studying how people interact on social media platforms. The study involved interviewing social media users as well as communication experts. According to the information collected, many people have turned to social media in marketing, branding and communicating as it is easily accessible, and many people can be reached (Brown, Broderick and Lee, 2017). Social media, therefore, has a significant impact on the effective running of organizational operations. This article is crucial in this research as it pinpoints the effectiveness of social media on business operations.

Chen, Fay & Wang, (2016) conducted a research to determine the role that social media plays in marketing. Through the use of consumer reviews on social media platforms, Chen, Fay & Wang, (2016) found out that social media assumes a crucial role in augmenting the market campaigns of an organization. From the research, it was established that organizations aiming at thriving in the modern world should have positive consumer reviews on their social media platforms. This study is paramount to this discussion as it explains the importance of social media when it comes to marketing.

Constantinides & Fountain (2018) researched marketing issues and theoretical foundations. The major aim of this research was to evaluate the link between the theoretical foundations and the current marketing issues in the digital marketing era. Constantinides & Fountain (2018) found out that digital marketing strategies depend highly on social media for their effectiveness and success. This article is crucial in this research as it explains the essentiality of social media in modern marketing campaigns.

Correia (2013) conducted a study aiming on advising businesses in the ways that they can use social media to be more successful. Correia (2013) comes with various strategies guided by real-life examples of businesses that have successfully used social media to be more competitive. The study is paramount in this discussion as it outlines how organizations can use social media to be more successful.

Enders, et al., (2018) researched social networking and how this has affected the modern business operations especially management. Through studies on organizations that use social media on their operations, it was discovered that social networks assume a paramount role in enhancing connections among businesses, employees, and customers. The study focused on Europeans firms that have utilized social media in their business operations (Enders, et al., 2018). This article is important in this research as it explains the importance of social networking in modern business operations.

Gordon (2010) researched the changes that are bound to occur in social media applications of business. True to his research, there have been significant changes in the social media applications of businesses as we now have adverts and business promotions on all social media platforms. The research employed previous studies on the same topic and proceeded to further make predictions that have come to pass. The research is crucial in this discussion as it explains the impacts of social media applications on business and the ways that they have revolutionized with time.

Greenhow & Robelia (2019) researched in 2019 to determine how social media has revolutionized communication. The research utilized real-industrial studies to determine how organizations use social media, and how that has changed their operations. From the study, it was established that social media has advanced organizational communications considerably. The research is paramount in this study as it pinpoints the changes in communication brought by social media (Greenhow and Robelia, 2019).

Greasley (2018) researched operations management and how they are influenced by social media. Greasley (2018) found out that operations management has been simplified and advanced due to the use of social media. This research is effective in determining in explaining the vitality of social media on operations management.

Hanafizadeh & Behboudi (2012) researched to determine the modern technologies that are used in online marketing promotion and advertising. The authors found out that social media platforms are the most used technologies in modern marketing campaigns. The research is crucial in this discussion as it underpins the impact of social media in shaping modern marketing.

Hanna, Rohm, & Crittenden, (2017) conducted research to determine how social media has advanced the contemporary world. From the study, it was found out that social media has revolutionized the modern economy, and businesses that want to thrive must apply social media in their organizational operations (Hanna, Rohm and Crittenden, 2017). The study is crucial in this discussion as it pinpoints the importance of social media in organizational operations.

This study was concocted to analyze the social media networks using the NodeXL Analyzing (Hansen, Shneiderman & Smith, 2011). Various social media networks were analyzed and it was discovered that organizations need to come with better strategies to overcome the competition and challenges associated with social media platforms. The research is crucial in this discussion as it comes with suggestions on how organizations can use social media effectively.

Qualman (2013) wrote a whole book on socioeconomics which studies how social moods influence social actions and behavior. The author utilizes social media to determine how it has impacted on the social actions and behavior of people. Businesses that want to understand their consumers socially can borrow from the concepts of Qualman (2013).

Warren (2016) conducted this research to determine how social media is used by the top-performing salespeople. From the research, it was established that social media is crucial when it comes to linking with customers and creating better customer services. The study is paramount as it guides businesses on how they can use social media to promote their products.

Wikström & Ellonen (2012) researched to determine the impacts that social media features have on the organization's print media of online business models. it was determined that social media features significantly affect the organizational print media of online models. The study used real-life organizations to come up with their findings.

Weinberg and Pehlivan (2011) conducted research to assess the organizations' spending on social media and how it can be reduced. The study comes up with recommendations on how organizations can cut their social media budgets. The study is crucial in this discussion as it guides the organizations on how to use social media effectively in their operations.

The similarities and differences, and gaps from the articles

Information from the literature review reveals that the authors applied similar methodologies in coming up with their findings. The authors mostly used interviews and case studies to come up with their findings. The research of some authors is limited to certain industries and places as its scope wasn’t much extensive. The authors could have conducted extensive research that mirrors on all industries to make their findings more applicable. The methods of data collection used by the authors are almost similar except in cases where the scope of the research was much extensive. The authors who applied different research methodologies have been noted in the literature review.

Literature map

The benefits of social media on a business

(Brown, Broderick & Lee, 2017

The challenges of social media on a business

Overcoming social media problems

Impacts of social media on a business

(Chen, Fay & Wang,2016)

(Wikström & Ellonen, 2012)

(Enders, et al.2018)

(Weinberg and Pehlivan, 2011)

(Hanna, Rohm, & Crittenden, 2017)

(Greenhow & Robelia, 2019)

(Correia, 2013)

References

Brown, J., Broderick, A. J., & Lee, N. (2017). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2–20. DOI:10.1002/dir.20082

Chen, Y., Fay, S., & Wang, Q. (2016). The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing, 25(2), 85–94. DOI:10.1016/j.intmar.2011.01.003

Constantinides, E., & Fountain, S. J. (2018). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data, and Digital Marketing Practice, 9(3), 231–244. DOI:10.1057/palgrave. dddmp.4350098

Correia, A. (2013). Social Information: Gaining Competitive and Business Advantage Using Social Media Tools20136Scott Brown. Social Information: Gaining Competitive and Business Advantage Using Social Media Tools. Witney: Chandos Publishing 2012. 323 pp. £52.00 softcover, ISBN: 9781843346678 Chandos Publishing Social Media Series. Online Information Review, 37(1), 151-152. DOI: 10.1108/14684521311311720

Enders, A., Hungenberg, H., Denker, H.-P., & Mauch, S. (2018). The long tail of social networking: Revenue models of social networking sites. European Management Journal, 26(3), 199–211. DOI:10.1016/j.emj.2008.02.002

Gordon, J. (2010). The coming change in social media business applications: Separating the biz from the buzz. Social Media Today White Paper

Greenhow, C., & Robelia, B. (2019). Old communication, new literacies: Social network sites as social learning resources. Journal of Computer-Mediated Communication, 14(4), 1130– 1161. DOI:10.1111/j.1083-6101.2009.01484.x

Greasley, A. (2018). Operations management. Los Angeles: SAGE Publications.

Hanafizadeh, H., & Behboudi, M. (2012). Online advertising and promotion: Modern technologies for marketing. Hershey, PA: Business Science Reference (an imprint of IGI Global). DOI:10.4018/978-1-4666-0885-6

Hanna, R., Rohm, A., & Crittenden, V. L. (2017). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273. DOI:10.1016/j.bushor.2011.01.007

Hansen, D., Shneiderman, B., & Smith, M. A. (2011).Analyzing social media networks with NodeXL: Insights from a connected world. Boston, MA: Elsevier

Qualman, E. (2013). Socialnomics. Hoboken, N.J.: J. Wiley & Sons.

Warren, C. (2016). Social Media and Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople. Journal Of Applied Sport Management, 8(4). DOI: 10.18666/jasm-2016-v8-i4-7263

Wikström, P., & Ellonen, H. (2012). The Impact of Social Media Features on Print Media Firms’ Online Business Models. Journal Of Media Business Studies, 9(3), 63-80. DOI: 10.1080/16522354.2012.11073552

Weinberg, B., & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282. DOI: 10.1016/j.bushor.2011.01.008