For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
Feedback for 2-1 Short Paper: Target Market Profile
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Rubric Name: HCM 325 Module Two Short Paper Rubric
Criteria | Proficient | Needs Improvement | Not Evident | Criterion Score | ||||
Target Market | 20 points Identifies the specific target market for the selected product/service | 15 points Identifies a market for the product/service, but does not provide any specific details | 0 points Does not identify a target market for product/service | 20 / 20 | ||||
Segmentation | 35 points Describes target market using relevant segmentation categories | 26.25 points Describes target market using segmentation categories, but does not provide sufficient detail to illustrate relevance or understanding of target market | 0 points Does not describe target market using segmentation categories | 35 / 35 | ||||
Criterion Feedback Good segment detail provided | ||||||||
Customer Needs | 35 points Explains how customers’ needs are relevant in marketing a healthcare product/service, and uses examples from target market profile to support response | 26.25 points Explains how customers’ needs are relevant in marketing a healthcare product/service, but does not use examples from target market profile to support response | 0 points Does not explain how customers’ needs are relevant in marketing a healthcare product/service | 35 / 35 | ||||
Articulation of Response | 10 points Submission has no major errors related to citations, grammar, spelling, syntax, or organization | 7.5 points Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas | 0 points Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas | 10 / 10 | ||||
Criterion Feedback No errors present |
Total 100 / 100 |
Overall Score
Proficient 76 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. | Needs Improvement 1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. | Not Evident 0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. |
Score
60 / 60 - A
Feedback Date
Jul 10, 2020 8:37 PM
Assignment
2-1 Short Paper: Target Market Profile