Submit a one-page document, including the text of your first blog and ‘Twitter’ message. I am attaching the instructions and the template for week 3 I need it in, along with week one paper. Marketing
MKT345 - Individual Web Page and Twitter Social Media Assignments The assignment is to design a personal web site that will be used as a tool to promote your career. In today’s world, with jobs changing all the time, as well as companie s assigning projects to outside teams that consist of individual consultants (project outsourcing), it is unlikely that many people will start and end their careers with the same organization. One approach is to think of you as a one -person consulting com pany. During different times of your career you may be steadily employed as a full -time employee for a company, and/or take on projects on a client -by -client basis. Either way, you need to think of you as a brand. This assignment is designed to get you sta rted on utilizing the internet and social media to establish a brand image for you and to promote it. The idea is that this web site should be the hub of all social media marketing activities for your personal brand. Using the traditional communication mod el, you are the s ender. Your target audience consists of all potential employers who are interested in hiring people with similar skills as the ones you have. The web site, as well as all other social media tools that you are using and are linked to the si te are the message you are sending, encoded in the language of internet marketing. The responses you want for the audience of your web site is to: 1. Perceive you along the personal brand image you are promoting 2. Find the web site interesting, and visit it aga in 3. Spread positive information about you, and your web site. 4. If they have no job available for you at the time, to keep you in mind for the future. 5. If they have a job available for someone with your skills, to invite you for an interview. The specific desi gn of the web site is your decision. You can use any software you want for the design. Some of the tools are discussed in more detail in the power point presentation by Dr.Toole which can be found in the AVP of module #1. Here is a quick summary of the th ings you want to keep in mind: 1. Your web site should be easy to navigate 2. The purpose of your web site should be clear to the audience 3. It should be aesthetically pleasing 4. It should include your contact information 5. It should include your resume 6. It should have links to all social media that can add to your qualifications (for example LinkedIn). 7. It should have a blog. In the blog you need to have at least 3 blog entries for professional purposes. We will discuss them below. 8. It should have a link you your Twitter account. You will need to send 3 tweeter messages related to the topics of your three blogs. 9. It should have a section that displays some evidence of you r skills and accomplishments. This section is essentially a portfolio and testimony of achievements. 10. You can add any other section(s) that may cover personal hobbies, activities and interests, as long as they do not contradict or distract from the brand image you are trying to promote. If done properly, such a section can add to the brand image. The inform ation can be any combination of text, video, pictures or audio that gets the job done. There are no restrictions. Assignment deadlines: By the end of module #1 (Sunday midnight) you need to submit a short (no more than one page) document that includes the following: 1. An identification of the industry and type of job you want to focus on. Essentially it is a description of the career path you want to pursue or are already pursuing. 2. A detailed description of the personal brand image that you are trying to promote via the web site. What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it? After the submission, your instructor will provide you with some feedback to clarify any questions, or i ssues that may arise. By the end of module #3 (Sunday midnight) you need to submit a document including the text of your first blog and tweeter message. By the end of module #5 (Sunday midnight) you need to submit a document including the text of your second blog and tweeter message. By the end of module #6 (Sunday midnight) you need to submit a document including the text of your third blog and tweeter message. You will receive feedback on all of them. This feedback is designed to help you revise them and improve them so by the time you include them in your web site they will be more effective in promoting your personal brand image. You are free to select any topic you want for your blog. Ideally you want a topic related to the career you are pursuing, because your audience will be interested in that. Your blog should demonstrate that: 1. You are someone who has deep knowledge about the industry/career you are focused on. 2. You are someone you is keeping up with the latest developments 3. You are someone with cr itical thinking who can look at events or issues, and go deep into them and provide original and creative insights. 4. You are a good writer and can communicate very well both in a medium length format such as a blog, or a very short one such as twitter. Idea lly, you would like your web site visitors to become engaged with your blogs. 1. At the most basic level you want the readers to go beyond the title and actually invest the time to read the blog 2. At the second level of engagement, you want your readers to ha ve a positive experience and to feel that they got some valuable information, something they can use directly or trade as social capital. If the second level has been achieved, the readers are very likely to return to the blog. 3. At the third level you want your readers to actually pass on the link to your blog to their friends and acquaintances via social media. 4. Finally, at the highest level of engagement, they will do all three previous levels, but they will also invest time to respond to your blog and part icipate in discussions. Some of the things you want to keep in mind when you write your blogs are: 1. Start with an attention -capturing title 2. Provide a brief summary of the topic you will be discussing. Do not try to deal with multiple topics in a single blog . Stay focused. 3. Provide a brief explanation why this topic is relevant to your audience. In other words, why should they care? 4. Describe briefly how this topic has been dealt up until this point. 5. Provide your original thoughts, critiques, interpretations, and solutions to the issue at hand. This is where you should be providing original, innovative, and valuable content. 6. Finally, invite comments, be polite and courteous, and update your blog frequently. Your tweeter messages should capture the essence of the topic you discussed in your blog, and make it likely that people will respond and re -tweet. The essence is a cool title and creativity in the selection of every single word. By the Thursday midnight of module #7 you need to submit the brief document ab out the goals of your website and the link to your website as part of the discussion for module #7. The idea is that you will use the feedback of your class mates to improve your website when you submit it at the end of the semester. Essentially the other students in the class function as a test market for your website. By the end of module #8 (Sunday midnight) you need to submit a document including the following: 1. An identification of the industry and type of job you want to focus on. Essentially it is a description of the career path you want to pursue or are already pursuing. This would be an updated version of the document you submitted at the end of module #1 based on your instructor’s feedback. 2. A detailed description of the personal brand image that yo u are trying to promote via the web site. What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it? This would be an updated version of the document you submitted at the end of module #1 b ased on your instructor’s feedback. 3. A description of how you designed your web site, and why you think that the design and content you provided will generate the desirable personal brand image perceptions among the target audience. Your instructor will obv iously look at your website, but this part of your document explains your thought process on why you made the particular choices that show up on the website. 4. The link to your website. Your website at this point should include the updated blogs and tweeter messages based on the instructor’s feedback. 5. Your cell phone contact in case your instructor needs to reach you due to any technical difficulty with accessing your website. Grading Rubric Social Media Assignment Points for each submission Total points Blogs 12 36 Twitter Messages 3 9 Personal brand image (website) 5 Final Document (website) 15 Aesthetics of website 10 Navigation of website 10 Creativity (website) 15 TOTAL 100 On a 100 point scale, the points are allocated as follows: 3 Blogs: 12 points each for a total of 36 points 2 points for the relevance of the topic, 2 for an attention -capturing title, 2 for the quality of explaining/describing the topic and/or how it has been dealt in the past, and 6 on the original thoughts, topic analysis, and contribution of the student. 3 Twitter messages: 3 points each for a total of 9 points The 3 points will be assigned based on the eye catching title and attention grabbing content.
The three twitter messages should map the three blogs on a one -to-one basis and provide a summary of the c reative contribution of the student for each blog. Description of the career path and de sirable personal brand image: 5 points The points are given based on parts 1 and 2 of the final document . The allocation is based on how clearly the goals have been com municated, Part 3 of the final document: 15 points The points will be given based on the clarity of communicating the ideas as well as how solid are the arguments between the content and style decisions that the student made and the goals of the website th at these choices are supposed to achieve. Aesthetic aspects of the website: 10 points The points will be given based on how elegant and stylish the website is. It should be pleasing to the eye without being excessive. Ease of navigation, contact informatio n and call to action: 10 points Points will be assigned based on how easy it is to access all information, and how it is structured visually. Visitors should be able to grasp with a quick look all relevant information. Relevance of content of the website, and creativity of presenting it: 15 points This captures all professional testimonials, portfolio, skills and accomplishments, but also any other additional personal information that may reinforce the brand image. It focuses both at the content and the cre ativity of presenting it.