Social responcibilitied in marketing
TOPIC: SOCIALLY RESPONSIBLE MARKETING FOR BUSINESS IN NEW GENERATION | |
CRITERIA | EVIDENCE |
INTRODUCTION (150 WORDS) | 1. Describe Social Responsibilities in marketing |
| 2. Role of Social Responsibilities in today's businesses and marketing |
THEORETICAL PERSPECTIVES | 1. Important of social responsibility in marketing (SRM) |
(1000 WORDS) | 2. Distinctive characteristics of SRM |
| 3. Types of SRM |
| 4. Socially responsible business models |
| 5. Cause related marketing |
| 6. Social Marketing |
ANALYSIS (700 WORDS) | 1. You should use local examples |
| 2. Recommendations for improvement for his/her own organisation |
CONCLUSION (150 WORDS) | 1. your conclusion from the understanding of the concepts and evidence of your ability to understand the meaning of social responsibility in marketing |