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Discussion Do you think the average customer is as concerned with great service or simply the amount it costs for a product? With premium pricing, Manny may be able to market his superior customer se

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Do you think the average customer is as concerned with great service or simply the amount it costs for a product?  With premium pricing, Manny may be able to market his superior customer service as a premium point, but in today's retail world, is that going to fall on deaf ears because people just want to pay less and service is not as important?  How important are the luxery add-ons in today's retail environment?

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