:::Case study exam::: Answer the given question based on the attached case study. Use the textbook content to show your supportive arguments. (Textbook attached) Use the analysis (such as PESTLE, SW

SOUTHWEST AIRLINE 2019

  1. Discuss the basis of Southwest’s competitive advantage and the potential challenges to its strategy.

  2. What internal resources and assets does Southwest have that may give it a competitive advantage?

  3. What are key forces in the general and industry environments that affect Southwest’s choice of strategy?

  4. What growth strategies might Southwest pursue?

  5. Assess the effectiveness of Southwest Airlines’ leadership, and the use of strategic controls.