BrendaLiona

About me:

I am a professional writer with 5 years experience in online tutoring, and academic writing. With over 5 years of continuous academic writing and online tutoring, all my students are assured of A grade work. I deliver quality and professional work always ahead of the agreed deadlines.

ACADEMIC BACKGROUND
2011-2015 Egerton University

Bachelor of Science in Natural Resources Management
2010: June-august: Jodan College of Technology
Computer Packages

2007-2010 Moi Girls School, Nairobi
K.C.S.E B+

PROFESSIONAL EXPERIENCE

Academic Writing- 2016-Present

PROFESSIONAL EXPERIENCE: IMMUNOMETRICS (UK) LTD 2016-2018
Marketing, Digital and Research.

Duties and responsibilities
1. Marketing, Digital and Research will be responsible for designing and implementing marketing and communication strategies, and identifying and developing new product initiatives.
2. Managing the customer journey (customer relationship management)
3. Making customer focused decisions

IMMUNOMETRICS (UK) LTD 2015-2017
Director, Client Services, Analytics Marketing Services

Duties and responsibilities
1. Bringing analytically driven thought leadership, insights and recommendations to clients.
2. Account leads that that both successfully guide major client brands data driven campaigns and additionally managing the delivery of data analytics to optimize each programs success.
3. Lead teams of Client Services professionals in the strategy & execution of business plans.
4. Partner with Technology Services leadership to execute against client deliverables.
5. Directly work on innovative analytic client projects and data analysis building fact-based recommendations and support a decision making to drive practical applicable business strategies.
6. Develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development

IMMUNOMETRICS (UK) LTD 2015
Interactive Account Supervisor – Digital Strategy

Duties and responsibilities
1. Manage the Creative, Technological, and Marketing Delivery Teams.
2. Service the client’s needs for online marketing development and all programs related to digital strategy.
3. Write the marketing and communications plans and supervise the interactive site delivery, optimization and all associated online branding campaigns.
4. Work very closely with the Creative Development Team. .
5. Involved in metrics, calculate max CAC, CLV, CTRs and CPMs that result in customer acquisition and data-driven acquisition marketing.
6. Retargeting, Facebook Ads & Conversions, LinkedIn PPC,etc, using tools like Google Analytics, Visual Website Optimizer, Unbounce, KissMetrics, etc.
7. Using multiple online channels to find the optimal way to drive rapid growth to our customer acquisition efforts.

Highlights of Qualifications:
1. Over 3 years of solid customer relationship management best practices.
8. 3+ years of progressive direct marketing experience, mostly in online marketing
9. Immense ability to interpret the results of test and improve methodologies and products within the establishments
10. Ability to create and apply high level marketing mix programs to support delivery of a strong brand.
11. Championing a marketing focussed business structure will provide a greater chance of success in today's challenging business environment and will lead to a more sustainable future.



12. Superior understanding of ethical requirements governing the developments of the all marketing and sales initiatives.
13. Excellent communication and peoples skills
Personal Skills and Competences
1. Ability and interest in computing.
2. Interest in business and marketing intelligence.
3. Large attention span and keen on details
4. High standards of ethics and ability to make sound judgment in all circumstances
5. Superior data analysis and reporting skills
6. Ability to work with teams.
HOBBIES
Football, movies, and travelling.