Need help continuing a business plan

Business Model and Strategic Plan Part I

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BUSG 2309

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Date

Business Model and Strategic Plan Part I

The mission of the Foxy kids’ daycare is to provide safe, low priced, high-quality child care for the kids in the community. In doing this, the team support families in their hard work to reach their goals. Foxy kids’ offer a cognitively based sequencer for kids aged from six weeks. There is also the provision of a home-like environment where kids are stimulated to develop at their own bound. The staff of this team is committed to the families they serve, offering support as well as encouraging.

Foxy kids’ value proposition is really a clear and simply well-known from other in the market. They provide distinctively finest child care services, as restrained by the program as well as activities provided, skills and educational level of the mentors, community involvement and community daycare theme.

The first step in the product description is a critical competitive edge. Fortunately, there is no competitor in our market that providing our impression, quality of educational curriculum and child care services. The educational aspect is unique and there is a supply with more than 25 years of childcare proficiency and more than 17 years of technical knowledge. The positioning of these facts is very critical to match, however only if we keep the concentration in our strategy, marketing, fulfillment as well as business development. There should be the awareness that the affinity to dilute this intelligence with cheap shopping could reduce the critic of the competitive edge but the bolster should continue the value proposition.

For the families who value the essence of higher education as well as quality child care amenities, Foxy kids offer a great option to traditional child care services together with certain interest-based programs. Uniquely foxy daycare services with an improved curriculum just for children. The center will keep partnerships with resident businesses that sponsor the children needs. Also, the daycare will partner with family pediatrics to offer referrals to their constant customers. The on sale rate will be provided in both cases.

Director (Foxy) is the owner of the daycare and the chief administrator of the school. The duties are to monitor & enroll maintaining business. Director is also capable of performing a lot for the sake of employees. Platform development and maintenance, Rent and salaries. Furnishings and safety measures. To increase the business revenue, ensure there is plan on how to affect the revenue drivers, examples full time working couple and part-time working couple. This can be achieved by introducing incentives for regular clients.

References

Five steps to create a Marketing Plan. (n.d.). Retrieved from The Economist: https://www.enterpreneur.com/article/241953

Marketing Strategy. (n.d.). Extracted from HuffPost: http://www.huffingtonpost.com/topic/marketing-strategy

Palo Alto Software. (2018). Bplanscom. Retrieved 23 March 2018, from https://www.bplans.com/child_day_care_services_business_plan/strategy_and_implementation_summary_fc.php

Feedback

Mission - Excellent job developing a clear and concise description of what you hope to achieve long-term with the business.

The description of the business relies on the reader assuming the "impression, quality of educational curriculum" and offerings that this business will provide.  Here it is important to describe in great detail each of the services you intend to offer in this "distinctive" business.  Will you just offer day care? educational curriculum for school age children? camps? other services? A third party reading your plan should not have to guess what the product/services offered by the business would be.  You use a lot of words, but they don't offer a good, clear message as to what services/products you are offering so that anyone reading this document would know without a doubt what that is.

You did an good job of offering information on how this business would compare with those offering similar services goods and services and your positioning in relationship to similar business.

There is no mention of the legal structure the business will have.  Will this be a sole proprietorship, partnership, LLC, S Corp?

When describing the ownership and team, it is important for you to highlight the experience, background, knowledge you bring.  In addition, you need to highlight here the additional roles you will need to fill in order to ensure the key activities of the business are fulfilled. 

In evaluating your SWOT analysis, I believe the strengths listed could absolutely be strengths however, it is unclear to me how/what/why? "good marketing experiences, great technologies and innovations apply are truly strengths.  You offer no explanation as to this.  Some of the areas listed as weaknesses are external and therefore should be considered threats.  Strengths and weaknesses are always internal to the business, its owners and team and they are items that you as the owner would have complete control over.  With opportunities and threats, those are external to the business, ownership and teams and are completely outside of the control of the business.  Your descriptions of threats and weaknesses are good although vague and generic. If this was a real plan what you offer would need to describe in relationship to the business description.  For example, increased customer participation, what does that mean to your type of business - here it would be required that you specifically describe what opportunities exists in the daycare industry for you to be able to increase customer participation.

My overall recommendation would be to use less big words and complex sentence structures and more specifics described in clear, easy to understand language when putting together the different sections of the business plan.