I do have an assessment for you of Company entry Strategy and I have selected the U.S. market and the product for which I created is S-PAC (Smart portable Alternator charger). I have attached Rubric,

MPM735 – International Business Management

Trimester 1, 2018

Assessment 2: Company Entry Strategy

DUE DATE AND TIME: Week 11, 21/05/18, 11:59PM

PERCENTAGE OF FINAL GRADE: 35%

HURDLE DETAILS: None

ASSIGNMENT TYPE: Group

Students who submit their work by the due date will receive their marks and feedback on CloudDeakin on within 15 working days at 11/06/2018, 11.59PM.

Group Entry Strategy 3000-words (35%)

In this assignment you come together, as a team of international business consultants and you make a decision based on which country you wish to make a market entry into. In the first part of the assignment you will justify why you selected a particular country as a group for your market entry strategy. You may have a rating system in your appendices to justify this.

You then need to develop a market entry strategy for the firm.

• Firstly, you should consider the industry environment for your product/service. A Porter’s five forces model maybe useful for this.

• Then you should consider the market for this product/service (hint have a look at the marketing resources in this unit).

• Then you may consider the strengths, weaknesses and opportunities and threats, of the company/this product/service entering this market.

• Then you need to consider the choice of ‘international strategy’ in the market, and justify why you are recommending this ‘international strategy’.

• Then you need to pick the type of entry mode you are going to use, and justify why you pick this entry mode, using Dunning’s eclectic theory.

• You then need to choose the organisation design and control you will use.

• You then need to specify the international marketing strategies that you might use.

• You then need to specify the international human resource management options.

• And then make and overall recommendation how the firm might deal with the above issues over the next five years.

1. So what makes a good quality assignment (same as Assignment 1)?

1. 1. It’s based on good quality research.

1. 1. You have good quality sources of information (business information sources such as industry reports, EIU, Datamonitor etc, business databases such as Proquest, Business Source Premier, academic journal articles, textbooks, please don’t use Wikipedia or dubious references, or no name references from strange websites).

1. 1. How well you use these resources support to your arguments.

1. 1. Your information is realistic, relevant, and would be useful for a company/person conducting international business.

1. 1. The information is specific to the product/service chosen.

1. 1. You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

1. 1. Your final report doesn’t exceed 3000 words (Title page, executive summary, table of contents, tables, graphs, appendices and your reference list are in addition to the 3000-word limit).

1. 1. It should be in a report format. Your report should be typed, double spaced, 12-point font, and has headings (further information on report format is provided below).

Submission Instructions

You will submit your work in the group dropbox on Cloud Deakin.

You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.

• Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

• For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.

• Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.