I do have an assessment for you of Company entry Strategy and I have selected the U.S. market and the product for which I created is S-PAC (Smart portable Alternator charger). I have attached Rubric,
MPM735 – International Business Management.
Assignment 2 - Company Entry Strategy.
Scored out of 100% = 35% for the unit.
| Criteria | Poor | Needs improvement | Satisfactory | Good | Very good | Excellent |
| Scope of report/Provision of Key Findings (Executive Summary) Provide a concise overview of the main points discussed in your report Total: 10 marks GLO2 | 1.5 Fails to include an overview/summary of key aspects of the report. Displays little/no understanding of what an executive summary should contain; no findings provided. 0-2.9 | 4 Provides a brief summary which only touched on key findings of the report. Generally this section read more like an introduction than an executive summary. Displays an incomplete understanding of what an executive summary should contain; very few findings are provided. 3.0-4.9 | 5.5 Provides an adequate summary which could have been further developed with additional details and findings drawn from the report. 5.0-5.9 | 6.5 Provides a good summary with key information addressed but, further enhancement is needed by more concisely highlighting key issues and findings. 6.0-6.9 | 7.5 Provides a very detailed but succinct summary which provides the reader with a clear overview of the report. All key findings are presented. 7-7.9 | 9 The executive summary excellently delivered all relevant information necessary to guide the reader through the remainder of the report. 8-10 |
| Background/Research Methodology (Introduction) Describe the issues to be addressed (including specifying the choice of country), presents the research methodologies, and critically analyses the quality of data Total: 10 marks GLO2 | 1.5 Very poorly articulates the scope of the report and the research methodologies and does not critically analyse the quality of data collected. 0-2.9 | 4 Poorly articulates the scope of the report and the research methodologies used, and does little to critically analyse the quality of data collected. 3.0-4.9 | 5.5 Articulates the scope of the report and the research methodologies used to an acceptable standard and comments on the quality of data used. 5.0-5.9 | 6.5 Articulates the scope of the report and the research methodologies used to a good standard and comments on the quality of data used. 6.0-6.9 | 7.5 Clearly articulates the scope of the report and the research methodologies used to a very good standard and comments on the quality of data used. 7-7.9 | 9 Very clearly articulates the scope of the report and the research methodologies used to an excellent standard and critically analyses the quality of data used. 8-10 |
| Content, analysis & reasoning (Industry, market, competitor, SWOT analysis, international strategy, entry mode, organisation design/control, international marketing and HRM) Total: 50 marks GLO1 and GL08 | 14.5 Displays no/very little understanding of key concepts/theory, the application of those to the product/service/company analysed, including a forecast of that information. Little/few arguments are made in regard to the data. 7.3-15 | 19.8 Displays an inconsistent understanding of key concepts/theory, the application of those concepts to the product/service/company analysed, including a forecast of that information. Poor arguments are made in regard to the data. 15-24.5 | 27.3 Displays a satisfactory understanding of key concepts/theory, the application of those concepts to the product/service/company analysed, including a forecast of that information. Satisfactory arguments are made in regard to the data. 25-29.3 | 32.3 Displays a good understanding of key concepts/theory, the application of those concepts to the product/service/company analysed, including a forecast of that information. Good arguments are made in regard to the data. 30-34.5 | 37.3 Displays a very good understanding of key concepts/theory, the application of those concepts to the product/service/company analysed, including a forecast of that information. Very good arguments are made in regard to the data. 35-39.5 | 45 Displays an excellent understanding of key concepts/theory, the application of those concepts to the product/service/company analysed, including a forecast of that information. Excellent arguments are made in regard to the data. 40-50 marks |
| Research Quality and Analysis Is able to utilise concepts and ideas from the course materials to develop strategies for the business scenario to support discussion and inform recommended action. Total: 10 marks GLO1, GLO4 and GLO5 | 0 Uses a very poor quality and variety of sources. Not all relevant sources of information are used, and there is a reliance on one type of source, and these are not used effectively to support discussion. 0-2.9 | 4 Uses a poor quality and variety of sources. Not all relevant sources of information are used, and there is a reliance on one type of source and these are rarely used to support discussion effectively. 3.0-4.9 | 5.5 Uses an acceptable quality and variety of sources, including journal articles, textbooks, business databases, professional reports, internet and media which is used at an adequate level to support discussion. 5.0-5.5 | 6.5 Uses a good quality and variety of sources, including journal articles, textbooks, business database sources, professional reports, internet and media which is used to support discussion. 6.0-6.9 | 7.5 Uses a very good quality and variety of sources, including journal articles, textbooks, business databases, internet, professional reports, internet and media which is used effectively to support discussion. 7-7.9 | 9 Uses an excellent quality and variety of sources, including journal articles, textbooks, business databases, professional reports, internet, media and which is used effectively to support discussion. 8-10 |
| Recommendations and Conclusion Summarise key elements of the report and reinforce rationale for recommendations made. Total: 10 Marks GLO1 and GL04 | 1.5 Provides a poor summary of issues and findings. Rationale for the decisions made throughout the report is not reinforced in this section; recommendations and final concluding statements are absent. 0-2.9 | 4 Provides a very basic summary of issues and findings. Rationale for the decisions made throughout the report is not reinforced in this section; recommendations and final concluding statements are poor. 3.0-4.9 | 5.5 Provides a basic summary of issues and findings. Rationale for the decisions made throughout the report is somewhat reinforced in this section; recommendations and final concluding statements are of an adequate level. 5.0-5.9 | 6.5 Provides a summary of issues and findings. Rationale for the decisions made throughout the report is generally effectively reinforced in this section; recommendations and final concluding statements are of an acceptable standard. 6.0-6.9 | 5.6 Provides a clear and concise summary of issues and findings. Rationale for the decisions made throughout the report is effectively reinforced in this section; recommendations and final concluding statements are of a high standard. 7-7.9 | 9 Provides a very clear and concise summary of issues and findings. Rationale for the decisions made throughout the report is effectively reinforced in this section; recommendations and final concluding statements are exemplary. 8-10 |
| Presentation and Writing Total: 10 Marks GLO2 | 1.5 Report is lacking key elements and is poorly presented. Writing does not flow clearly leaving the paper to seem disjointed. Referencing is not in accordance with relevant guidelines. Basic English is used with errors present. 0-2.9 | 4 Report lacks some elements and is poorly presented. Writing often did not flow clearly leaving the paper to seem somewhat disjointed. Referencing is not entirely in accordance with relevant guidelines. Basic English is used with errors present. 3.0-4.9 | 5.5 Report includes most elements and is adequately presented. Writing sometimes does not flow clearly leaving the paper to seem disjointed in areas. Referencing is somewhat in accordance with guidelines. Basic English is used with some errors present. 5.0-5.9 | 6.5 Report included all elements and is generally presented appropriately. Writing mostly flows well and sections are linked. Referencing is in accordance with guidelines. English is used effectively with few errors present. 6.0-6.9 | 14 Report includes all elements and is well presented. Writing flows clearly and sections are linked effectively. Referencing is of a high standard. English is used effectively with almost no errors present. 7-7.9 | 9 Report included all elements and is very well presented. Writing flowed clearly and sections are linked very effectively. Referencing is exemplary. English is used very effectively and is error-free. 8-10 |
| Overall Total: 100 Marks | N 0-29 | N 30-49 | P 50-59 | C 60-69 | D 70-79 | HD 80-100 |
