MKF2121 Marketing Research MethodsSemester 1, 2018Assignment 2: Research reportThe objective of this assignment is to give students the opportunity to practice solving real marketing research problems

MKF 2121 Research Participation Option B (Research Paper) In lieu of the online research participation studies, you can opt for the 'Research paper' option. In this option, you need to read through the methods and results section of the enclosed three journal articles. You need to write a research paper describing the methodology used, the dependent and independent variables , and the key findings . The research paper should be between 5 to 6 pages. Students are required to email a copy of the short paper to the unit coordinator (junzhao [email protected] ) by the end of week 11 (5pm Friday of week 11 ) This will be graded on a Pass/Fail basis.