MKF2121 Marketing Research MethodsSemester 1, 2018Assignment 2: Research reportThe objective of this assignment is to give students the opportunity to practice solving real marketing research problems

MKF2121 Marketing Research MethodsSemester 1, 2018Assignment 2: Research reportThe objective of this assignment is to give students the opportunity to practice solving real marketing research problems 1MKF2121 Marketing Research Methods


Feedback for Research Questions and Hypotheses

Assignment 2 requires you to develop at least 5 research questions (RQ) and related hypotheses (H). These will be the core of your assignment. Therefore, it is very important that you have meaningful research questions and testable hypotheses.

If you wish to receive initial feedback on your proposed RQs and Hs then complete this template and email it to your tutor as an attachment NO LATER THAN 5 p.m. on Monday, May 8. Emails received after this deadline will not be responded to. Your tutor will email a brief response regarding any obvious concerns they have with your draft.

For each RQ, make sure that clearly identify which variables from the dataset (for example, q5, d3 and etc) you will be using to conduct the test

Tutors will only review your first draft, and only if it is submitted on this template. Subsequent drafts will not be reviewed.



RQ1:

H10:

H11:

Proposed test:

RQ2:

H20:

H21:

Proposed test:

RQ3:

H30:

H31:

Proposed test:

RQ4:

H40:

H41:

Proposed test:

RQ5:

H50:

H51:

Proposed test:


Department of Marketing