Project 2: Observation Journal, which is due on Sunday, June 3 @ 11:59. I have attached the required documents to further assist you with the assignment.
SCS 100 Theme 1: Comparison Template
| 1st Ad: Initial: How Clean are Your Bathrooms | 2nd Ad: Dodge Challenger 2018 | 3rd Ad: Milio’s Sandwiches: Astronaut. | 4th Ad: Corega Denture Bond | |
| 1. Question(s) related to how individuals are represented in the ads | Why is the man seemingly the only one allowed to handle specialist tools? Why would he be photo shooting the job being done? Is the photo shooting skills relevant to the product being marketed to consumers? Is individual safety optional at work place? Why would we have an individual with nose masks whereas the rest aren’t in the same environment? | Does the use of a man with an authoritative voice mean the car is that powerful? Does the unquestionable manner of the ad (as he puts it) imply that the product is also unquestionable in this era of diverse technologies? | Why would a regretting woman be advertising about a delicious product? Is an astronaut the only person that makes a great husband in the society? | Why would they choose aged man and woman in a denture related ad? Why would they close their mouths and expect targeted consumers to see the impact of the product? Why such a look by the man despite the woman seemingly seeking his attention? |
| 2. Questions related to how groups and group behavior are represented in the ad | How is it possible for a lady to accompany men to repair “male urinals”? Why are the three so serious without a jovial look at the work place? | Why couldn’t we have the man drive the car? Isn’t it possible for the consumers to question if the product is automated or manual since the ad hasn’t shown the operation? Does the claim that we use those words like loyalty, honor as punchlines in defending something a true depiction of humans? | Why do single people look unhappy and regretting? Is food the only alternative to those who are unhappy in life? | Why would the two create an intimate posture for a denture related ad? Does it mean that a good breath and denture formulation is a recipe for good relationship as depicted? Why use adults alone in such an ad? |
| 3. Questions related to how culture and cultural identity are represented (or not represented) in the ad | Does the advertising company have anything to do with job inclusiveness for all by including both blacks and whites in their ad? | Is the myth that ‘most human beings can’t handle the truth they ask for’ true? Is it that men still fancy cars (especially those whose engines roar most) more than women in the society? | Is marriage such an important custom in the society that every individual has to think about it? | Does the community recognize the LGBT group when it uses a couple of opposite sex in its marketing? Does the product march well with the blondes alone? |
| 4. How do the ads compare to each other? | The ads here deal with human related products and we see the Dodge ad being more enticing to the targeted audience. The initial ad targets home equipment even though it lacks that information since they are many sinks and this is only done in public places like schools and pubs. The use of both genders in ads is notably employed in the ads and it’s upon the viewer to judge for example the notion that only women/ladies love sandwiches is portrayed in the 3rd ad but that’s not the real truth. | |||
| 5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements? What larger questions about human interactions might they ask? | Social scientists are likely to get interested in the fact that age is being an issue in the ads. We’ve seen the old being used to depict intimacy and loneliness in marriage yet we have young couples in society. Social scientists would also be keen on what inclusion/seclusion of a given gender would mean in an advert. A car can be driven by anyone, a sandwich can be loved by all and we can have all genders competing in the employment market for any job. Based on these observations, social scientists might ask questions such as:
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