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GLOBAL BUSINESS PLAN PROJECT
PART 1
Please be sure to utilize this addendum and the GBP examples attached. Make your paper look like these and you'll be fine
DIRECTIONS: For part 1, you will be handing in one document for modules 2, 3,4,5,6, and part of 10. Please, please review the modules and be sure to complete the "Conduct Research" sections. You are to do the “Conduct Research” sections on your country and company that you have chosen. Remember, you are taking a domestic company to a new country. It does not matter if the company you choose is already in that country. The simulation will be done assuming they are not already there. Cut and paste the web links where you obtain your information and put them in a works cited list at the end of the paper. See the examples attached. They DO NOT have to be MLA or APA format. Rather, cut and paste the web link along with the date. That's all that's required.
COUNTRY CHOSEN: PERU
COMPANY: TARGET
Module 1. Identifying Global Business Opportunities
Module 1 is just a brief introduction on the company and the country you’ve selected, and what your goals are. This should be simply a summary of the plan. One to two paragraphs is adequate.
Module 2. Analyzing International Competitors
Conduct Research
Based on the global business opportunity identified in Module 1 (or a different international business enterprise or idea), research information related to the following:
1. POTENTIAL COMPETITORS
Identify companies that:
have business activities similar (or related) to the business opportunity you are proposing; and
Operate in the country (or countries) that you are considering for your international Business enterprise.
2. COMPETITIVE ADVANTAGES
Discuss the competitive advantages of these companies. (For example, some companies may gain a competitive advantage as a result of access to raw materials, others may gain an advantage through the use of technology for production and distribution or as a result of a well-known brand name.)
3. INTERNATIONAL STRATEGIES
Compare the international business strategies of these companies. Do these companies make use of standardized products and operating policies? Or, do they use a strategy that is adapted to various foreign markets? (Film is sold in standardized formats around the world while laundry detergents are adapted to clothes washing habits and water hardness.)
ADDITIONAL INFORMATION:
List the potential competitors that you find that you will compete against in your new market.
What are the competitive advantages of your company?
Module 3. Accessing the Economic-Geographic Environment
Conduct Research
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
GEOGRAPHIC INFLUENCES
Identify geographic factors (climate, terrain, waterways) that influence business activities in the country. (In some countries, mountains make movement of raw materials and production supplies difficult and expensive.)
MAJOR PRODUCTS AND INDUSTRIES
Describe the country’s :
main natural resources and agricultural products,
major industries,
major imports, and
major exports.
(A country’s natural resources and agricultural products are the basis for foreign investment and exporting activities.)
CURRENT ECONOMIC CONDITIONS
Assess the country’s recent economic conditions related to GDP, inflation, interest rates, currency value, personal income, and employment. Suggest how these economic factors may attract or deter foreign investment.
INFRASTRCTURE
Analyze the infrastructure of the country with regard to availability of transportation, communication, and utilities.
ADDITIONAL INFORMATION:
Add: your country’s GNI and HDI, Balance of Payments (Ch. 6), Trade Surplus/Deficit (5 years)
Track currency exchange rate for past 5 years? Have there been any historical issues with the currency? What type of currency does your country have? Convertible? Non-convertible?
Is your country in any regional integration pacts or groups?
What is your chosen country’s absolute advantage(s)?
Module 4. Accessing the Social-Cultural Environment
Conduct Research
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
DEMOGRAPHIC TRENDS
Identify demographic trends (such as birth rates, literacy rates) that might influence business activities in the country. (Lower birth rates result in an aging population with expanded demand for health care.)
CULTURAL ANALYSIS
Discuss language, customs, traditions, and beliefs of the country. (Religious beliefs may make the sale of certain products inappropriate in some countries.)
SOCIAL INSTITUTIONS
Analyze the influences of social institutions (family, church, labor organizations) on the business culture. (In some countries, a strong tie exists between family and business.)
INFORMAL TRADE BARRIERS
Describe informal trade barriers created by social and cultural factors. (Communication styles and negotiating tactics vary around the world resulting in the need to adapt to the host country’s culture.)
ADDITIONAL INFORMATION:
1. Add 5: What is the ethical climate of business in the host country?
2. Add 6: Average age of the population, and list the races of the population and percentages.
Module 5. Accessing the Political-Legal Environment
Conduct Research
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
GOVERNMENT AND POLITICS
Describe the type of government and recent political developments that could influence the economic and business environment of the country. (For example, various events in recent years in the Middle East have contributed to an uncertainty when doing business with some countries.)
FORMAL TRADE BARRIERS
Identify formal trade barriers (tariffs and other taxes, foreign exchange controls, ownership restrictions) that might require a company to adapt its business strategy.
INTELLECTUAL PROPERTY
Discuss the country’s regulations to protect intellectual property, such as brand names, copyrights, patents, software, music, videos. (Some countries do not enforce these laws resulting in the pirating of products and lost profits for companies.)
ADDITIONAL INFORMATION:
Add for item 1:
Collectivism vs. Individualism
Democracy or totalitarianism
If Totalitarianism, which type of the 4 types
Economy: market, command, or mixed?
Law: Common, civic, or theocratic
What are the property rights?
Corruption index score
Intellectual property rights and their strength
Product liability laws
Module 6. Selecting a Global Company Structure
Conduct Research
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
STRATEGIC PLANNING
Develop strategic objectives that communicate major goals related to:
product (or service) offerings,
target market and customer benefits,
financial aims (market share, return on investment),
employee satisfaction, and
social contributions.
(Strategic goals are commonly stated in a manner that can be measured objectively, such as “to provide households with clean drinking water at a moderate price.”)
ENTRY MODES
Analyze different global business entry modes that a company might select when planning international business activities. Compare the benefits, costs, and risks associated with using exporting, turnkey projects, management contracting, licensing, franchising, contract manufacturing, joint venture, and wholly-owned subsidiaries. (In general, exporting has less risk than some of the other entry modes. The product or service, as well as the economic, social-cultural, and political-legal environment of the country, will influence an organization’s entry mode.)
ORGANIZATIONAL STRUCTURE
Discuss the extent to which the organization will use centralization and decentralization. (Centralized organizations tend to offer standardized products or services with decisions made in upper levels of the organization. In contrast, decentralized organizations usually involve products or services that need to be adapted to various geographic, economic, social-cultural, and political-legal influences.)
STRATEGIC ALLIANCE
Identify local companies of the country or international companies operating in the country that could be a business partner. These strategic alliances may be suppliers, distributors, sales representatives, or consultants. (For example, a bottled water company might reach an agreement to transport and sell its product through the existing distribution system or a soft drink company.)
Module 10. Managing International Financial and Business Risks
Conduct Research
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
ECONOMIC AND FINANCIAL RISKS
Identify key areas of uncertainty related to level of economic development, infrastructure, and changing economic conditions in the country being considered for business operations. (A weak infrastructure or volatile currency increases the risk of doing business in a foreign market.)
SOCIAL AND CULTURAL RISKS
Discuss customs, traditions, and social values in your proposed location that could create risks for the enterprise. (Religious beliefs or the role of family can affect uncertainty when starting and implementing an international business operation.)
POLITICAL AND LEGAL RISKS
Analyze the uncertainty that might be created by political stability, corruption potential, and business regulations. (Required labeling, tariffs, or ownership restrictions may be encountered in various nations.)
ADDITIONAL INFORMATION:
You have now become experts in the country of your choice and you have analyzed the social, political/legal, and economic environments in the previous modules. Now, based on what you have seen, what information that you have seen worries you about your decision to locate a new office in the new country? Anything in the economic, political, or social areas that you learned cause any concern? What keeps you up at night? Explain these in items 1-3.
