Its only aa 2 page task oIts only aa 2 page task Study proposal Write a study proposal of no more than 600 words (excluding references and bibliography), outlining the topic you would like to explore

Study proposal

Write a study proposal of no more than 600 words (excluding references and bibliography), outlining the topic you would like to explore in your final MA dissertation.

• Briefly state the rationale (reason for interest in topic), referring to critical ideas that may underpin your study.

• Set out clearly and concisely your aims and objectives.

• Briefly outline the proposed methodology.

• Please use academic citations/references as relevant.

please write the proposal based on this course

could you choose a topic for me please?

A fashion marketing and management programme with a global reputation for success in launching fashion industry careers.

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management.

It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.

The quality of the business environment in which fashion companies operate determines the strategy and competitive behaviour of firms. This unit explores various strategic models and theories and examines these in the context of the fashion business. The Fashion Business Strategy unit opens windows into strategic and creative thinking, analytical evaluation, and business strategy developments/models and decision-making. The global business environment is constantly changing and this affects the market condition, business structure, strategy and style. Emerging patterns of customer behaviour, demand value chain, saturation, substitution, barriers to entry and exit, the position of rival and potential firms, and corporate social responsibility strategies will be investigated and examined in the context of online/offline business models for the domestic, international and global marketplace.

The international fashion consumer increasingly seeks the tangible and intangible benefits of a wide variety of local and international fashion brands. Fashion brands and their associated marketing communications have now reached revered status throughout the global economy. The design, development, marketing and retailing (DDMR) of fashion brands have now become an increasingly important and integrated part of many fashion businesses. In the Fashion Branding unit you will investigate and examine all aspects of international fashion brand marketing and look at its significant modern growth from both a European and global perspective. This will enable you to acquire a sound theoretical and practical understanding of strategic fashion brand development and management.

The purpose of this unit is to introduce you to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The Research Methods unit will cover philosophy and ethics in research, primary and secondary research methods, including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.

With the increasing globalisation of fashion brands, a knowledge and understanding of international market structures are essential requirements for those wanting to pursue a management career in the fashion industry. The International Marketing Strategies unit will enhance your analytical and planning abilities in developing appropriate strategies for both market entry, motivations for international growth and market expansion development stages and positioning. The internationalisation of retailer/brands marketing strategies will be explored to guide new multi-channel / omni-channel and digital routes to market for established and emerging markets.

The Marketing Communications unit will enable you to build a sound theoretical and practical understanding of the formulation and management of the marketing communication process. You will examine marketing communication strategies in the context of the highly competitive and fast moving global fashion industry. The changing marketing channels used by retailers/brands such as PR, digital/marketing social media, multi-media promotions, e-marketing communications and ethical and cause- related marketing will be explored to inform innovative marketing communication platforms and strategies. The return on investment and the financial accountability and pressure to deliver business results are also considered in the context of integrated marketing communication strategies.

The Collaborative Unit is designed to enable you to innovate, engage in developmental processes and participate in collaborative working practices. You will be encouraged to develop the professional negotiating and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course. Further details will be available in your unit handbook.

The Masters Project is an important piece of work central to achieving the course aims, which will provide an opportunity for you to demonstrate your knowledge and skills in relation to the course learning outcomes. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation and is assessed by presentation in an agreed format