The Apple organisation provides an interesting case study in terms oforganisational management and change. Between 1993 and 1997, Apple wasstruggling to find a consistently profitable source of revenu

11 ASSESSMENT 1 Course Name BSB61215 Advanced Diploma of Program Management Subject/module Project Leadership Assessment method Part A: Written Assessment Part B: Written or Oral Questions Part C: Written Assessment Weighting 50% Units of Competency BSBINN601 Lead and manage organisational change BSBPMG617 Provide leadership for the program Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part \ of an assessment that has been plagiarised. 4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your\ answers must be yours alone. 5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 6. You must attempt all questions. 7. You must pass all assessments in order to pass the subject. 8. All assessments are to be completed in accordance with WHS regulatory requirements.

ADDENDUM | 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61215 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.2 ADDENDUM | 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61215 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.2 12 Assessment 1 Part A – Written Assessment Case study report The Apple organisation provides an interesting case study in terms of organisational management and change. Between 1993 and 1997, Apple was struggling to find a consistently profitable source of revenue. They dev\ eloped everything from digital cameras and portable CD players to TV appliances\ .

The company had a range of CEOs after Steve Jobs had been removed from the position and nothing seemed to be working. Jobs was reinstated as CE\ O in 1997 and the company’s direction changed radically, with Apple foc\ ussing once more on electronics, starting with the iMac in 1998. They also acqu\ ired the video editing and digital production companies and began to develop elec\ tronics that used these media. Apple led the digital music revolution with the i\ Pod and iTunes. They reinvented the mobile phone with the iPhone and led mob\ ile computing with the iPad. The iPod was an enormous success, selling over \ 100 million units within six years of its 2001 launch. The iPhone produced a\ 100% year-over-year rise in sales according to CNN Money.

(Adapted from http://bit.ly/1eENjqj ) None of this would have been possible without organisational change in a\ big way. The change management process required the program manager, in conjunction with key stakeholders and under the sponsorship of Steve Job\ s to consider such things as cost benefit analysis, risk analysis, priorit\ isation of change requirements, the development of a change management project plan\ , processes for gaining approvals, how resources would be assigned and wha\ t the reporting protocols would be.

Research “Apple” Organisation and write a report (3-4) pages abo\ ut the changes at Apple, taking into account the following items:

1. Completing a cost benefit analysis (5 marks) 2. Prioritising the change requirements from Low to High (5 marks) 3. Developing a Change Management Project Plan (5 marks) 4. Obtaining the necessary approvals before implementation (3 marks) 5. Assigning resources to the project and agree to relevant reporting proto\ cols with the relevant managers. (3 marks) 6. In your own words explain • how Apple identified how the changes needed to be made (3 marks) • what processes they took to develop a change management strategy (3 marks) • how it was implemented (3 marks) • what the outcomes were. (3 marks) ADDENDUM | 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61215 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.2 13 Assessment 1 Some helpful sites for this assessment include: f http://bit.ly/2xvRi5b f http://bit.ly/1PWLkYN f http://bit.ly/2xdWxGZ f http://bit.ly/2xlqhkb f http://for.tn/2wFpgjv f http://bit.ly/2fyhbqT f http://bit.ly/1eENjqj Part A total: 33 marks Part B – Written or Oral Questions 1. Define change management. (3 marks) 2. Explain the importance of change and change management in an organisation. (3 marks) 3. List the five steps of the change management process and briefly explain\ each step. (1 mark per step, 1 mark per application – total 10 marks) 4. Why should policies and procedures be regularly reviewed against strateg\ ic directions? (3 marks) 5. What is a gap analysis and give examples of how is it used by managers? (3 marks) 6. What is a SWOT analysis? Explain how it is used by managers. (3 marks) 7. Give three examples of risk documentation. Why is it important to mainta\ in documentation? (3 marks) 8. What are the components of a communication plan in relation to change management? (3 marks) 9. Give 5 examples of workplace learning activities. (3 marks) 10. Give 5 methods you can use to reduce resistance to change. (3 marks) Part B total: 37 marks Part C – Written Assessment Prepare a change management communication plan for a project or program \ you have worked on or which has been done in one of your workplaces. Part C total: 10 marks Assessment 1 total: 80 marks ADDENDUM | 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61215 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.2 ADDENDUM | 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61215 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.2