Assignment 1 - Facebook Live Killings (280 pts) ❯  .          Assignment 1: Facebook Live Killings  Due Week 4 and worth 280 points   Read the article Cleveland Shooting Highlight’s F

MKT500-A2-1
1.Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15%

Points:

Points Range: 0 (0%) - 25.18 (10.49%)

Did not submit or incompletely developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

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Points:

Points Range: 25.2 (10.5%) - 28.78 (11.99%)

Partially developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

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Points:

Points Range: 28.8 (12%) - 32.38 (13.49%)

Satisfactorily developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

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Points: 36 (15%)

Points Range: 32.4 (13.5%) - 36 (15%)

Thoroughly developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

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MKT500-A2-2
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Weight: 15%

Points:

Points Range: 0 (0%) - 25.18 (10.49%)

Did not submit or incompletely assembled a marketing strategy for your product, and did not submit or incompletely determined an appropriate time table to implement your plan). Did not submit or incompletely provided a rationale for your response.

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Points:

Points Range: 25.2 (10.5%) - 28.78 (11.99%)

Partially assembled a marketing strategy for your product, and partially determined an appropriate time table to implement your plan). Partially provided a rationale for your response.

Feedback:

Points:

Points Range: 28.8 (12%) - 32.38 (13.49%)

Satisfactorily assembled a marketing strategy for your product, and satisfactorily determined an appropriate time table to implement your plan). Satisfactorily provided a rationale for your response.

Feedback:

Points: 34.2 (14.25%)

Points Range: 32.4 (13.5%) - 36 (15%)

Thoroughly assembled a marketing strategy for your product, and thoroughly determined an appropriate time table to implement your plan). Thoroughly provided a rationale for your response.

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MKT500-A2-3
3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Weight: 15%

Points:

Points Range: 0 (0%) - 25.18 (10.49%)

Did not submit or incompletely prepared a positioning statement. Did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. From this map, did not submit or incompletely created a statement that depicts your position.

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Points:

Points Range: 25.2 (10.5%) - 28.78 (11.99%)

Partially prepared a positioning statement. Partially included a perceptual map that shows your company’s position against its competitors. From this map, partially created a statement that depicts your position.

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Points:

Points Range: 28.8 (12%) - 32.38 (13.49%)

Satisfactorily prepared a positioning statement. Satisfactorily included a perceptual map that shows your company’s position against its competitors. From this map, satisfactorily created a statement that depicts your position.

Feedback:

Points:

Points Range: 32.4 (13.5%) - 36 (15%)

Thoroughly prepared a positioning statement. Thoroughly included a perceptual map that shows your company’s position against its competitors. From this map, thoroughly created a statement that depicts your position.

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MKT500-A2-4
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
Weight: 15%

Points:

Points Range: 0 (0%) - 25.18 (10.49%)

Did not submit or incompletely examined the relevant consumer behavior for your target market. Did not submit or incompletely explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Feedback:

Points:

Points Range: 25.2 (10.5%) - 28.78 (11.99%)

Partially examined the relevant consumer behavior for your target market. Partially explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Feedback:

Points:

Points Range: 28.8 (12%) - 32.38 (13.49%)

Satisfactorily examined the relevant consumer behavior for your target market. Satisfactorily explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Feedback:

Points:

Points Range: 32.4 (13.5%) - 36 (15%)

Thoroughly examined the relevant consumer behavior for your target market. Thoroughly explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

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MKT500-A2-5
5. Develop your company’s mission statement and company introduction.
Weight: 15%

Points:

Points Range: 0 (0%) - 25.18 (10.49%)

Did not submit or incompletely developed your company’s mission statement and company introduction.

Feedback:

Points:

Points Range: 25.2 (10.5%) - 28.78 (11.99%)

Partially developed your company’s mission statement and company introduction.

Feedback:

Points:

Points Range: 28.8 (12%) - 32.38 (13.49%)

Satisfactorily developed your company’s mission statement and company introduction.

Feedback:

Points:

Points Range: 32.4 (13.5%) - 36 (15%)

Thoroughly developed your company’s mission statement and company introduction.

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MKT500-A2-6
6. 3 references
Weight: 5%

Points:

Points Range: 0 (0%) - 8.38 (3.49%)

No references provided.

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Points:

Points Range: 8.4 (3.5%) - 9.58 (3.99%)

Does not meet the required number of references; some or all references poor quality choices.

Feedback:

Points: 10.78 (4.49%)

Points Range: 9.6 (4%) - 10.78 (4.49%)

Meets number of required references; all references high quality choices.

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3 required and 3 listed- Next time list more than 1 required and you may get the prize. WE worked with Ziva but this time nothing w. with the right cJuniper

Points:

Points Range: 10.8 (4.5%) - 12 (5%)

Exceeds number of required references; all references high quality choices.

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MKT500-A2-7
7. Writing Mechanics, Grammar and Formatting
Weight: 5%

Points:

Points Range: 0 (0%) - 8.38 (3.49%)

Serious and persistent errors in grammar, spelling, punctuation, or formatting.

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Points:

Points Range: 8.4 (3.5%) - 9.58 (3.99%)

Partially free of errors in grammar, spelling, punctuation, or formatting.

Feedback:

Points: 10.2 (4.25%)

Points Range: 9.6 (4%) - 10.78 (4.49%)

Mostly free of errors in grammar, spelling, punctuation, or formatting.

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... like ¿healthy and energetic living¿ correct: error: ... like ¿healthy and energetic living¿. correct: ... like ¿healthy and energetic living¿ .

Points:

Points Range: 10.8 (4.5%) - 12 (5%)

Error free or almost error free grammar, spelling, punctuation, or formatting.

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MKT500-A2-8
8. Appropriate use of APA in-text citations and reference section
Weight: 5%

Points:

Points Range: 0 (0%) - 8.38 (3.49%)

Lack of in-text citations and / or lack of reference section.

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Points:

Points Range: 8.4 (3.5%) - 9.58 (3.99%)

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Feedback:

Points: 10.2 (4.25%)

Points Range: 9.6 (4%) - 10.78 (4.49%)

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

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Points:

Points Range: 10.8 (4.5%) - 12 (5%)

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

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MKT500-A2-9
9. Information Literacy / Integration of Sources
Weight: 5%

Points:

Points Range: 0 (0%) - 8.38 (3.49%)

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

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Points:

Points Range: 8.4 (3.5%) - 9.58 (3.99%)

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Feedback:

Points: 10.2 (4.25%)

Points Range: 9.6 (4%) - 10.78 (4.49%)

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

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Points:

Points Range: 10.8 (4.5%) - 12 (5%)

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

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MKT500-A2-10
10. Clarity and Coherence of Writing
Weight: 5%

Points:

Points Range: 0 (0%) - 8.38 (3.49%)

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas

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Points:

Points Range: 8.4 (3.5%) - 9.58 (3.99%)

Information is partially clear with minimal reasons and evidence that logically support ideas

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Points:

Points Range: 9.6 (4%) - 10.78 (4.49%)

Information is mostly clear and generally supported with reasons and evidence that logically support ideas

Feedback:

Points: 11.4 (4.75%)

Points Range: 10.8 (4.5%) - 12 (5%)

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas

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It takes time but I get it-