Please make sure you read the instructions carefully.... All 3 activity sheets has to be done...                             *** I have attached all 3 worksheets at the bo

CAMPAIGNs

Write the detail of each campaign you plan to run over the next year or so. Be very specific and I expect to see at least one original creative idea.

Campaign

Line of business

Strategy

Bring a Friend.

New & Current

Goals

  • The Goal is to get over the course of 3 days 100 new customers who have never set foot in our stores.

Target

  • Friends and Family Members of current customers who have never been to our store.

Key messages

  • Bring a friend or family member who has never shopped with us before and you and your friend will receive 40% off the entire store.

Placement

  • Use Social Media- FB & Instagram to announce the event. Boost post to reach 3,000 customers and ask them to share and tag the friend they are bringing.

Evaluate

  • Total reach and impressions on social media.

  • Instore Sales and total transactions.

  • Sign up new rewards members hopefully 300 new accounts.