The next two sections of the marketing plan include Action Programs and Financial Projections and Budget. You will complete phase IV of your marketing plan in two parts. First, you will put together y

JBlair Marketing Strategy

Institution affiliation: Rasmussen College

Date: July 19, 2018

Positioning Strategy

As a start, up enterprise JBlair Barbershop will aim to position itself at the top as the exclusive gentlemen’s grooming business. Considering that there are no similar businesses where the barbershop will be established offering such services the enterprise will have a competitive advantage. JBlair will ensure the staff are well trained and ensure there is a continuous improvement of our services such that there would be no any barbershop of our type in these locations. The business will mainly focus on providing the services to the student populace that has currently not been tapped.

Product Strategy

The company umbrella strategy is to offer shaving services to students and the professionals in the localities where the business will be established. The management will ensure that JBlair is a uniquely desirable destination that aims to enhance the lives of its clients. The enterprise will its products through the employee's skills, warmth and their courtesy thus creating the best impression and trust to the customers who may offer to return as a result of their loyalty. Our clients will experience a relaxing and memorable experience to make them dependable on the brand of service offered by JBlair barbershop.

Pricing Strategy

The pricing strategy will be relatively similar to that of JBlairs competitors. The business aim is not to overcharge or undercharge the customers but ensure that the business offers standardized prices for services offered. The employees will be paid a straight percentage equivalent to their total individual customer's sales and a bonus that is more than what the competitors offer for their employee’sto allow the enterprise hire the best and act as a motivating factor to keep the employees empowered.

Distribution strategy

The distribution strategy of our product will focus on the product, the prices, its distribution and the promotion of the business. These are the critical elements in JBlair marketing strategy and will help in enhancing our services, help in the expanding our reach and facilitate the growth in revenue. The business will utilize distribution channels such as the internet for marketing, catalog, sales representatives, and consultants.

Marketing communication strategy

The focus of JBlair barbershop is to drive sales to the enterprise and generate high profits overall. The business, therefore, will apply communication strategies in the marketing to capture the attention of its clients and entice them to reach out to the business. Thus, the business will establish the right audiences depending on the overall market assessment n the consumer's needs and how the business has fulfilled. The strategy will entail understanding the demographics of the clients, develop a unique proposition and use the right avenues for marketing.

Marketing research

Marketing research links the clients and the business through information (Scarborough, 2016). Therefore, JBlair will utilize it as a tool for identifying and defining the marketing opportunities available understand problems an also improving the employees understanding of the marketing process. The research gives specifications on the managing information, implementation of the data collected, and communicates the findings to the management. The research utilizes theories and the methods for problem-solving thus enable the business to offset any unpredictable behaviors of consumers (Berbegal-Mirabent, Gil-Doménech& Alegre, 2016).

References

Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management. Pearson.

Berbegal-Mirabent, J., Gil-Doménech, D., & Alegre, I. (2016). Improving business plan development and entrepreneurial skills through a project-based activity. Journal of Entrepreneurship Education, 19(2), 89.