The starbucks case shows that Starbucks relies on significant repeat business (e., Figure A on page 11); and that customer satisfaction has an impact...

The starbucks case shows that Starbucks relies on significant repeat business (e.g., Figure A on page 11); and that customer satisfaction has an impact upon both visit frequency and purchase pattern (e.g., Exhibit 9 on page 18). Such data provides a way to estimate the money value to Starbucks of moving a customer from a satisfied level to a highly satisfied level; and hence to get a quantitative read on whether the $40M investment Day will likely propose has a chance of making financial success.

Within this context, reflect on your analysis and provide a summary of what you conclude from it.