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Product Video Presentation

Outline assignment

L’Oréal Beauty Product Presentation

The company being presented here is the L'OREAL Beauty Product Business. This is a cosmetic products business that is targeting to produce beauty products that can be used by all sexes. The business is operating in about 130 countries around the world. It is promoting over 30 beauty products. The brands are grouped in fours categories. They include luxury brand which comprises of Ralph Lauren and Giorgio Armani; the retail brands like Garnier and L’Oréal Paris; professional brands like Redken and health products brand like La Roche Posay and Vichy. The business has been promoting female products only, but it has diversified its range of products to include the male beauty products. This product presentation will focus more on the L’Oréal Paris Men Expert brands especially the Pure Power product (Gay, 2013).

Purpose of presentation

The aim of the product presentation in to develop the cosmetic products liking and potentially for sales among its audience. By presenting the product, the objective is to ultimately increase the product sales and profit for the business.

Website

The business and its profile can be viewed at the following websites: www.loreal.au.

Target Market

The target market for the business brand is the general population of the people of California State. The product has not been sold in any other market. California will be the first market for the product because it is the headquarters of the business (Kataria, 2014).

Demographic Analysis

The market provides a wide market for the product in terms of age, race, educational levels, income levels and other demographic characteristics. California State has diverse age groups. The cosmetic products of L’Oréal business are suitable for all age groups and so California provides a broader market. The state is strategically located, bordering progressive states like Oregon in the north, Mexico to the south, Nevada, and Arizona to the east and the Pacific Ocean in the west. This places it categorically for both international potential customers and residents. The state has a large population of grownups with middle age (45-65%) forming the largest population (Lin & Viswanathan, 2015). The females are twice as male's population, and the general economic level of the population is high. Most of the people are in the middle-income level and high-income level because of the increased economic activities due to tourism, transport, health, and agriculture. The state also ranks high in the level of education compared to other states in America. There are international universities and high standard education levels for most of its population. The state has all shapes and forms of families. There are singles in significant proportions, gays with and without children, straight couples with and without children, the diverse family structure and rich cultural favor form a good market for the cosmetic products. Statistics reveal that most families have a moderate household indicating high purchasing power for cosmetic products. Most people are working class in government corporations and private sectors. The unemployment level is at 5.5%. This means that the income power of the people is considerably high. This forms an ample market for cosmetic products. The state is populated by whites at 72.7%, Asians at 6.5%, 3.8% Black or African American, 1.7% Native Americans, 0.5% Native Hawaii (Frith et al., 2004).

Psychographics of the target market

The state is psychopathically divers. This is influenced by their political nature, religion, cultures and economic status. The state has an idiosyncratic political culture compared to other states. The state is liberal in market forces and therefore not affected by political influences. High-income levels propel them to spend more in luxuries and beauty products. Diverse cultures and ethnic also widens demand for cosmetic products. The large population of the whites their behavior and leisure lifestyle will influence their preference for industrial cosmetic products, with a significant influence from the tourism sector and economic status. Preference for cosmetic products also is influenced by the attitude that traditional products are naïve. Religion considers beauty a gift from God and thus will influence the market significantly (Lin & Viswanathan, 2015).

Product analysis

The cosmetic products will, therefore, help promote tourism sector, health and luxuriant lifestyle of the whites and most population of students and professional works in the state. The international and local students are likely to use the products all round their schooling time. Professional will use the products while on official duties while other populations might use the product while in their leisure time. The beaches and tourism areas will be used to promote the product. The product is good for moisturization of the skin, natural beauty enhancement, prevention of sunburns and is a refresher of the skin odor. This are specific features that professionals, students and other people using the products will be interested in (Du et al., 2014).

Information channels by the target population

The population target accesses information from a variety of sources. Professionals and students use the internet and social platforms mostly. The business people are fond of the business journals and newspapers (Kataria, 2014). The young people are fond of TV and video sites and therefore the use of internet promotion, social media, TVs and newspapers advertisements will form better parts of the channels for the product promotion. Other notable areas will be business seminars, shows, and entertainment sites which are usually common in the academic, business and festival seasons (Glenn, 2008).

Market analysis

Generally, the target market is the general population which provides adequate potential buyers. Everybody in this population desire to appear beautiful and presentable. The moisturization property of the product will make the students and professionals comfortable during the high-temperature seasons and times of the day while keeping them fresh and presentable. Students will always want to appear natural and flamboyant, which will be assured by the product. The product will, therefore, confer the necessary features that will be desired for the target market (Lin & Viswanathan, 2015).

Product analysis

The product will have all the desired features for the target market to find the need for the product. The product shall be standardized to enhance the satisfaction for various clients and diversifying its brands so that different cultural needs are met. Men will need the products for shaving, skin softener and deodorizers. Women will need the product for Beauty care, makeup and skin care. The product is affordably priced (10% lower than competitors) in different sizes to fit different economic needs. The product is distributed in various outlets in the city stores and shops. Online marketing stores have been launched with real-time payment and delivery services that increases the cost of a unit by 10%. This makes the accessibility of the product ease (Lin & Viswanathan, 2015).

Audience attraction

To get the attention of the audience, the promotion strategies of the products need to be well researched and formulated based on the desires, likings, and preferences of the audience. Diversification of the promotion sites to capture all the target audiences’ attention will be done using colored flayers, internet pop messages and nice tunes with coded slogan for beauty will enhance audience attraction. In the presentation, the initial sound will be a cool, steady and humorous beauty appreciation song, followed width brand sounding. This will be followed by appeasement and will introduce the product, detail its ingredients, product features, prices and online, physical stores accessibility and modes of payments (Ahmad et al., 2015).

Elements of presentation

The presentation will have customer testimonies of use of the products of the business, will show L’Oréal pure cosmetics product shots, usage, organizational endorsements like health sector, beauty, and cosmetic organizations and isolated individual appreciations. I will also use graphs for the benefits compared to competitors’ benefits and the usage of the products against the traditional products just to get the positive image of use of the products.

Music Selection

The music I will use will be a cool, steady and humorous beauty appreciation song that will that will be designed based on the popular musical culture of California State.

Call for Action

The product will be available in the major store of the cosmetic products in the state. The online stores will be open with real-time delivery and payment systems.

References

Ahmad, S. N. B., Yunus, S., & Rose, R. (2015). Influence of Attitude on Consumers’ Awareness toward Halal Cosmetics in Malaysia.

Du, B., Bian, Z., & Xu, B. (2014). Skin health promotion effects of natural beta‐glucan derived from cereals and microorganisms: a review. Phytotherapy Research, 28(2), 159-166.

Frith, K. T., Cheng, H., & Shaw, P. (2004). Race and beauty: A comparison of Asian and Western models in women's magazine advertisements. Sex Roles, 50(1-2), 53-61.

Gay, G. H. (2013). The Science of Beauty: SCIENCE IS AT THE HEART OF L'OREAL'S SUCCESS. Women of Color Magazine, 12(2), 69-70.

Kataria, M. (2014). Television Beauty Commercials. Asian Journal of Multidisciplinary Studies, 2(11).

Lin, M., & Viswanathan, S. (2015). Home bias in online investments: An empirical study of an online crowdfunding market. Management Science, 62(5), 1393-1414.