Individual WordPress BlogDue: Sep 8, 2018 at 11:59 PMFor this assignment, you will analyze an existing company and explain how blockchain technology can enhance current processes, products, or serv

Web-Based Applications & Electronic Commerce Individual WordPress – Blockchain Pivot Assignment check list Requirement Points Complete (y/n) Create a Logo and Favicon for the New Blockchain Subsidiary of an Existing Company to be analyzed. 1 “ Home ” Page - Executive Summary : Provide an overall summary of what the reader sh ould expect while reviewing the website. This should be a general overview of your entire website summarized on the home page. 3 “ Industry Background ” Page - Industry Sector : Identify and provide a brief, qualitative description of the industr y in which the company operates (e.g., financial, technology, construction, etc. ) 2 - Industry Overview : Provide a brief overview of the current state of the industry such as barriers to entry, economic cycles, key financial measures or performance indexes, government regulations, and more. (Discuss at least three features of the industry; does not have to include characteristics listed above. ) 2 “ Company Background ” Page - Company Background : Provide a brief overview of the existing company’s background (do not provide a company background of the new, fictitious blockchain subsidiary) . 2 - Product/Service Offering : Describe one product or service offering by the existing company (later you will discuss how this product/service may be improved through blockchain). 3 - Current Pricing Strategy : What is the price of the existing company’s offering and does it use a l ow cost strategy (low prices) or a differentiation strategy (premium prices due to a competitive advantage)? 2 “ Blockchain Pivot ” Page - Blockchain Description : Provide a brief description of how the blockchain works in your own words as if describing to a non - technical client. 3 - Blockchain Pivot Description : Explain how the blockchain technology can improve the current workflow process of the existing company and thus improve sales for the product/service listed above. 3 - Blockchain Chart : Create a chart using MS Word, Powerpoint, or Visio to visually show the new workflow process using blockchain technology and upload as a visual image on the website (Be sure the chart is visible on the webpage and is not uploaded simply as a downloa dable document ) . 3 “ Benefits and Cha llenges ” Page (with Implementing a Blockchain Strategy) - Benefits : List two (2) benefits of using blockchain technology, such as lower costs, information transparency, streamlined transactions, faster deliveries, and more (the aforementioned are not intended to be an exhaustive list of benefits) . Explain both benefits and why. 3 - Challenges : List two (2) challenges the company will face with implementing the blockchain, such as change management, legacy enterprise systems integration, vendor participation, IT workforce shortage, and more (the aforementioned are not intended to be an exhaustive list of challenges) . Explai n both challenges and why. 3 “ Token / Cryptocurrency Uses ” Page - Token/Cryptocurrency : What is the name of the proposed token (and ticker symbol) and provide the rationale behind the naming ? 3 - Mining : How will miners generate tokens/cryptocurrencies (for validation of transactions) on the blockchain platform and explain the rationale for this token generation strategy ? 3 - Uses : What will the tokens be used for and explain the rationale for this token usage strategy ? 3 “ Plugins ” Page - Google Analytics: Set up Simple Google Analytics plugin .

Include a screenshot of the Google Analytics ID as an image onto the Plugins Page. [Example image below] 1 Peer Review (Must visit all you assigned peers’ websites by the Tuesday after submission) - Peer Review : Review your peer’s website to ensure (s)he included (at minimum) the following pages and sections:

o Home Page : Executive Summary and About sections o Industry Background Page : Industry Sector, Industry Overview, Competition Analysis sections o Company Background Page : Company Background, Product/Service Offering, and Current Pricing Strategy sections o Blockchain Pivot Page : Blockchain Description, Blockchain Pivot Description, and Blockchain Chart sections o Benefits a nd Challenges Page : Benefits and Challenges sections o Token/Cryptocurrency Uses Page :

Token/Cryptocurrency, Mining, and Uses sections 10 - Provide a “Yes” in the comments section if all pages and sections were provided. Provide a “No” if any one of the pages or sections is missing. Be sure to thoroughly review the site in its entirety before reaching a “No” decision.

Additionally, you must cl ick on every single webpage on your peers’ websites. See above Students are asked to submit th e VT Blog site URL , which includes all pages/posts and content as specified above ( i.e . 7 pages/ posts) . I nclude matching titles for each page (or post ) as specifi ed above to reduce confusion of question/response location s . If user navigation is too cumbersome to locate answers to question prompts, then “0” points will be prescribed for non - accessed responses. NOTE : All requirements should be complete with ae sthetic content. Incomplete content or incomplete formatting/appearance will result in partial credit. Absent requirements will result in zero credit. Examples: • Explain each question response in detail. Limited/partial sentences/explanatio ns will not receive full credit. Individual WordPress Blog – Help Set Site Title and Favicon How to change your site title and favicon (aka the words and image in the browser tab) for your VT blog site. Navigate to the following screen from the WordPress Admin panel:

WP Admin > Appearance > Customize > Site Identity NOTE: sometimes the page title will trump the Site title set in Site Identity. You may need to set the site title with the page title of your front page. Set New Front Page and Posts Page How t o set a new Front page and Posts page if theme doesn’t allow the requirements to be met.

Navigate to the following screen from the WordPress Admin panel (must have new pages created prior to completing the following steps). WP Admin > Setting > Reading 1. Toggle “A static page” instead of “Your latest posts” 2. Select new Front page and Posts page in the dropdowns 3. Select “Save Changes” Set up Simple Google Analytics plugin How to create a Google Analytics account and set up the WordPress plugin.

1. Create a Google Analytics account and receive a Google Analytics ID by following directions in the following URL.

https://analytics.google.com/analy tics/web/provision/?authuser=0#provision/SignUp/ ’ 2. Activate the Simple Google Analytics plugin in WordPress a. WP Admin > Plugins b. Click “Activate” und er Simple Google Analytics in the ‘All’ or ‘Inactive’ plugins list 3. Add Google Analytics ID to Simple Google Analytics plugin in WordPress a. WP Admin > Settings > Simple Google Analytics Settings b. Enter Google Analytics ID in “Google Analytics ID” field c. Se lect “Save Changes” Google Analytics Screenshot Example NOTE: Add Simple Google Analytics plugin – and p rovide the following s creenshot Go to your Dashboard, click on “Settings”, click on “Simple Google Analytics Settings”, and take screenshot of your settings page with the Google Analytics ID number (Example: UA - 0000000000 - 0) inserted. See Example: