Need as required in APA format with proper citations and references

Business Plan Assignment:

Over the duration of the course, you will work to develop a business plan for a product or service for a company of your choosing.

The business plan will include:

1. Executive Summary

1. 1. This section of your business plan will provide the reader with information about your company, the market, competitive analysis, highlights about your product/service, the value proposition, marketing and sales plan, management and organization, and a financial summary.

1. The Company

   1. Name and Location

   2. Vision and Mission

   3. Legal Form of Business Ownership

   4. Employees

2. A Product or Service Plan

   1. Purpose of Product/Service

   2. Features and Benefits

   3. Value Proposition

   4. Production

   5. Suppliers

3. A Marketing and Sales Plan for the above

1. 1. Advertising and Promotion

   2. Sales Strategy

   3. Internet

   4. Pricing Strategy

2. A Financial Plan for the above

   1. Start up costs

   2. Sales Projections

   3. Income Projections

Limit this document of no more than 7 pages (excluding Title page, table of content and appendices)