Please respond to at least 2 other students. Responses should be a minimum of 150 words and include direct questions. /////////////////////////////////////////////////////////////////////////////Kenn
Social Marketing HW#2
Instructions: Your responses must be based on assigned materials for week 2. Reply in complete sentences and in short essay or paragraph form unless indicated. Be sure replies are thorough and adequately address the specific question asked. Respond in your own words; avoid directly quoting from the text which will result in point deductions. If you do so, use quotations and reference properly (authors, year, page number). Please use single-space, preferably Times New Roman or other standard font, and black font. Points will be deducted for responding in bullets, unclear/poor writing, and syntax/editorial errors. Carefully proof your work and submit (please save with your name).
Reply in paragraph form to these, Follow instructions carefully. Leave the original questions; do not delete them.
1.Please describe what you learned about the social marketing planning process from the EPA marketing highlight in Kotler and Lee, 2016, Ch. 2. Your reply must bring in concepts from Chapter 2. Reply in paragraph/essay form.
2.Formative research (see handout, part III, pages 4-5) : What did you learn about formative research from 2 of the 4 following sources? Please be sure to indicate which source(s) you are using as in, for example, “Based on Faye Wong’s presentation…” and reply in essay/paragraph form, with thorough replies to each part. Do not combine your replies and indicate clearly to which question you are replying,
a. CDC’s VERB formative research report (highlighted sections).
b. One of these two on formative research: http://nursing.emory.edu/manhep/news/Formative%20Research%20Report%20122910.pdf
https://stacks.cdc.gov/view/cdc/7992
c. Transcript of presentation by Faye Wong-Be sure to address many key points she made
d. Article by Wong et al, 2004 on VERB
3. Please answer (in paragraph/essay form) from “Reducing Tobacco Use in the United States,” in Social Marketing for Public Health, Cheng et al, 2011
a. What component of the marketing process or element of the marketing mix do you think contributed most to the truth campaign’s success?
b. What did you learn about both the truth campaign and the quit line? Please address both.
4. For the litter plan excerpt throughout Chapter 2 of Kotler and Lee, 2016, please reply to all parts: a, b, c, and d below and separate the replies to each
a. What was the major product used to support the anti-littering effort?
b. What was a price strategy for the litter campaign?
c. What was a place strategy mentioned for the litter campaign?
d. What was one of the major promotion strategies for the litter campaign?
5. Describe what you learned from the not driving and texting campaign and be sure to address:
barriers, benefits, motivators, competition, and influential others. Your reply should be in paragraph form and must bring in concepts from Chapter 2 of Kotler and Lee, 2016.
