media analysis essay 1200 words

Merga Gemeda

Professor. Gannon

English 101

09 September 2018

Nike Commertial “Just Do It!”

Have you ever wonder which brand of shoes, or closes are better? That’s when Nike steps up and introduces their products to draw customers attention. It was in 1988 when Nike comes up with the trade mark” just do it” for the first time to attract customer to sell their product (Wikipedia). Since then, Nike releases “just do it” commertial videos every year. In 2016 Nike released “short a guy” commertial video. The audience they target is teenagers and adults but mostly teenagers. It began when a boy was riding his skateboard alongside a park and these other kids called him out and asked him if he wanted to join them. This is when the products begin to be sold because, he changes into different products such as high socks, shorts, shorts, etc…that Nike offers for people who play basketball.

Next the boy runs out to get basketball and finds himself in front of Marathon that is just beginning. A group of people run towards the boy and ask him if he wants to join them. This is when the commercial appeals to pathos because it shows a wide range of people of different races, ethnicity, gender and body types.it is trying to make people feel like they belong in the commertial.

And then They boy switches from running to baseball next to volleyball, lacrosse and then soccer finally to football and back to basketball. They also use different sports to indicate that their products can be used all year long. this commercial was strategically released in July because it is the beginning of summer and it’s trying to incite kids to go outside and play sports. And indirectly trying to convince them to buy these products. “the problem with advertising isn’t that it creates artificial needs, but that it exploits our very real and human desires”(Kilbourne) this quote supports that commercial creates want we want in our daily bases.

During the sports of baseball all through when he goes back to the basketball court, famous Athletes known for famous sport they come out in and were seen asking the boy to come and join them, for example in baseball scene mike trout and garret Richards are seen, in the football scene Andrew luck and in the basketball scene Anthony Davis. It appeals to ethos because it uses famous professional athletes to promote the products. that’s giving them the credibility that they must be good but then indirectly appeals to logos because it states that these people who are known for the great athletic achievement must use great products to help them train and improve and that the product they use must be of good quality so they are saying that these are facts and the products are good due to this people promoting and using them.

in the end it appeals to pathos as well because it shows the place that is supposed to be the first scene from the high point of view. And you can see that the neighborhood is a low to middle class area. It’s trying to make people who come or living in similar neighborhoods sympathize. It also says that people can become athletes by using these products no matter where they come from.

The Nike logo continued showing up in the majority of the scene of video to remind the crowd this is Nike notice.

Finally, there is "Apparatus up at NIKE.COM" showed up at last. It is to remind the gathering of people that it's an ideal opportunity to equip at Nike site. (Cook 1986). Without a doubt, as indicated by my examination, I found that the positive message that needs to convey from this ad is Nike's items can set you up for any circumstance, regardless of whether it's a very late soccer objective or amusement fixing football run

works cited

YouTube.July,2016< https://youtu.be/0bVARjBBKRw

Berge, F., & Gaede, J. (2017). Consumer Engagement in Social Media: A netnographic study of the company-owned Facebook pages of Nike and Adidas.

Cook, S. (1986). Up North. U of Minnesota Press.