In your role as communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. In a memo to your staff, develop a 2–4-

In your role as communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. In a memo to your staff, develop a 2–4-page guide for your staff outlining the basics for successful web communications, including issues such as:

• The characteristics of online communication

• Accessibility issues

• Establishing corporate credibility

• Privacy and security

• Ethical considerations

• Allowances for access by various devices

• Online help areas