Assignment: Capstone Project Part IV: The Technicals: Measuring and Evaluating PerformanceMost human and social services professionals come into their professions to make a difference. Doing so at the
CAPSTONE PROJECT IV: DEVELOPING STRATEGIC GOALS 6
Capstone Project Part IV: Developing Strategic Goals
Arroxxiccia Thomas
Walden University
Capstone Project Part IV: Developing Strategic Goals
Once an environmental scan is conducted, the next thing is to develop strategic goals that are in line with the findings of the environmental scan. Therefore, based on the housing agency, there are quite several strategic goals that can be developed in order to meet the needs of the growing population (Ferlie & Parrado, 2018). Besides, a strategic plan will provide the housing agency with a sense of direction while at the same time acting as a useful tool that guides the daily decisions of the agency. Therefore, in this article, the author prepares strategic goals that will enable the agency to be successful.
There are several strategic goals that the agency can develop. These include but not limited to customers satisfaction, organizational culture and people strategic objective or goal. All the mentioned strategies are developed with an aspect of globalization in mind since globalization impacts the effectiveness of the agency in various ways. For instance, there is the need to appreciate the fact that Mumbai city is a global and therefore the architectural design must meet the global standards because there are many foreigners or expatriates working in India and would, therefore, need houses that are almost equal to what they left in their mother countries (Ferlie & Parrado, 2018). Elsewhere, the agency must focus on organizational culture that will dictate implementing a flexible working program that meets the global standards considering the fact that the agency has a good number of foreigners working with it. Finally, the people strategic objective or goal is affected by globalization in the sense that every organization is working hard to meet the global standards and therefore the agency will employ professionals that will enable it to meet the needs of the customers.
A potential alliance is simply a strategic agreement between two players to pursue a common objective. Therefore, in this regard, the potential alliance includes the possibility of working with competitors to meet a common objective. There are several opportunities that require an alliance with other agencies. For instance, since, a housing project is a capital-intensive project that requires a heavy initial capital outlay, the agency will need to form an alliance with other agencies to cut down on the cost and leverage their advanced technology for faster delivery of the housing units (Rosenberg, Hansen & Ferlie, 2016). There are several reasons as to why an alliance is important. For instance, the agency will be able to gain an access to other agencies’ knowledge and resources. Equally, forming an alliance will enable the agencies to form economies of scale by marshaling a broad set of resources to meet a common objective.
There are several strategies that can be developed to implement the mentioned strategic goals of the agency. For instance, with regards to customer’s satisfaction, the agency will need to know its customers so as to get an insight into their interests or preferred designs. The next strategy will be offering personalized services whereby some houses can be built on the basis of the designs provided by the customers (Rosenberg et al., 2016). Elsewhere, implementing an organizational culture in the agency will need changing the behavior and the mindset of the employees to align them towards the desired future and linking the behaviors of all the employees to the objectives of the agency. Finally, implementing people strategic objective will require aligning incentives as well as staff rewards with the expected performance and employing professionals who are capable of creating success for customers.
There is the need to understand and appreciate the importance of accountability in ensuring that the agency succeeds. Therefore in this regard, the leadership of the agency will be held accountable for the execution of the strategic plan by creating a forum that permits both leaders and all another stakeholder to speak to each other thus enabling them to hold their leaders accountable. Elsewhere, both the management and the chosen team leaders will be responsible for the execution of the strategic plans based on their technical knowhow and the level of experience working with the agency (Rosenberg at al., 2016). On the other hand, the accountability of the employees of the agency will be tracked by tracking the assets of the agency that are entrusted in their hands. Equally, their accountability can be tracked by focusing on what is right for the agency and not who is right.
There is no doubt that the clients and the stakeholders play an important role in ensuring accountability in an organization. Therefore, in this regard, the clients and other stakeholders will hold the agency accountable by ensuring that the construction project to be initiated does not have a far-reaching effect on the residents as well as people in the neighboring estates. They will ensure that air pollution is minimized. Equally, the stakeholders, as well as the clients, will play an important role in ensuring that the construction promotes environmental sustainability. There are several actions that can be taken to ensure that the clients and stakeholders are actively engaged in ensuring that the leadership is held accountable with regards to the execution of strategic plans. For instance, the agency will ensure that it develops a productive rapport with both the internal and external stakeholders to increase its strategic impact. Elsewhere, the agency will ensure that there is an open forum where both the management and the stakeholders can engage with each other to ensure that the strategies are executed according to the plan.
Reference:
Ferlie, E., & Parrado, S. (2018). Strategic Management in Public Services Organizations: Developing a European Perspective. In The Palgrave Handbook of Public Administration and Management in Europe (pp. 101-119). Palgrave Macmillan, London.
Rosenberg Hansen, J., & Ferlie, E. (2016). Applying strategic management theories in public sector organizations: Developing a Typology. Public Management Review, 18(1), 1-19.