Research BackgroundResearch Title: A shopping experience at Walmart store. Research design: Qualitative research designData Collection Method: Observation. Data collection has already been completed.

Day at Walmart

Now days, there are malls everywhere that you do not have to look for parking if you want to go more than three or four shops. One single mall and you have everything. Hypermarkets are also getting fame day by day. Who doesn’t love discounted prices on good quality things? Hypermarkets is one such ting hat has grocery stores, electronic products, clothes, furniture, stuff for sports, cosmetic products, games and much more. In short, such hypermarkets have everything that a person wants.

Walmart, which is known to be an America retailer company that woks under the umbrella of hypermarket. It has everything, with a name for those, who are brand conscious, and who buy things for the sake of the brand name. Walmart is touching every category, those who want discount can go o Walmart, those who believe in quality rather than price, and they have again Walmart. Those who want a refine furniture for their house can go to this place. Those who believe in variety for one single product again, Walmart is waiting for you.

One day I have decided to visit the place and wanted to see the hype for this place. Many people have suggested me to go to this place. One day finally, I made a plan to visit Walmart. It was fine sunny morning and I was ready shop. When I entered the place, the first thing I saw was “Holiday Headquarters.” It was the time of Christmas and markets and malls were trying their best to catch the view of every person who enters their place. Therefore, as Walmart, holiday headquarters department had all thing for Christmas and what I saw was the crowd. I could not get a chance to see the Christmas stuff so I went forward.

I started my journey at Walmart with electronic products. i always like big LED’s and whenever I went to any hypermarket, I always visit their electronic department. So even at Walmart, it has to be the electronic department. However, I was surprised to see the variety in their electronic department. They have everything electronic product like LED and the maximum size of LED is of 75” and it was looking amazing. Then they have home theater, video games, security cameras, smart lighting, ipads, and tablets, computers that include laptops as well as desktops too, headphones, beats, mobile phones that again have many sections in it as in unlocked phones, contract or non-contract mobile phones, wireless phones, cases and covers. From this section, it made me clear that why Walmart has a name and why people went there for most of their shopping.

The next department was furniture and home appliances and one thing I was sure of the variety I was going to see. They had a gift guide and this gift guide helps a person if he wanted to gift anything from their furniture and home appliance department. In this guide, they had products with less pricing. Maybe these were the products, which never sold out or maybe it was the part of their marketing. However, in both cases, it is a positive and a good thing for those who actually wanted to gift furniture or home appliance. After gift guide, they had home guest ready guide and in this guide, you can look at readymade rooms and readymade setting of the rooms. They have setting for every possible room. I was amazed to see the every kind of thing in this particular department. Literally, I got lost for one moment. It was such a big department that has no end. It had furniture of every single room and offices. The decoration or styling includes traditional, midcentury, farmhouse, glam, modern and coastal. They also had the collection of rugs and carpets, mattresses, organizers that I found interesting, window coverings and so on. It took me almost half an hour to see this department.

I went forward and there I saw the clothing section, a never-ending section for me. They had premium bands for those who like brands and the want to shop because of the brand name. I was surprised to see the quality of clothes. At first I thought, it was going to be random design and style in the clothing department. However, I was wrong. They really had the good collection on the clothing section. In the same section, they had a collection of shoes. Which I found little out dated. The shoes were just fine for one look. What I felt that those who likes to wear good pair of shoes, this place has no space for them. The watches section was good. They had many perfectly sized dial of the watches for men and women. A silver-chained dial or the golden-chained dial, they overall had a good collection of watches.

They had a separate game department for all the game lovers and it was wonderful. What I really liked about this section that they had define age numbers on the games. For kids they had a separate section and for adults they had separate gaming area. in this gaming section. The most attracted thing was the area of musical instrument. I am a music lover and I love music instruments especially guitar. I have special regard for music instrument, as I believe instruments are the base why people love music. For each music instrument, they had a large number of variety. As a guitar lover, I straight went to the guitar section. They had every category of guitar as in hard guitar, basic guitar, rock guitar, electric guitar, acoustic guitar and much more. I felt a harmony at that time while looking at the variety of guitar, I wanted to buy all of them, and it was a challenging part for me to choose the guitar for me. Other than guitar, they also had DJ equipment, karaoke, orchestra, brass instruments, drums woodwind instruments, piano, audio technical equipment. They also had a beginner section for those who are at the beginner level of music learning.

Those who love sports, they have a full arena in the mart. When I stepped in this section, I felt a different vibe at their. The machinery, stuff that can decorate sports rooms, bikes, and stuff for hiking and camping. One can create home gym from all these stuff they had in Walmart. If a gym lover enter this arena, it is impossible for him to leave this place without buying anything. This have made the area in a way, it looks magical and ravishing. Basketball is my weakness so I straight went to the area that has every kind of balls like basketballs, footballs, soccer, snow sports, water sports, volleyball, and baseball. They have every size of basketball net. I have seen black basketball too I found it different but it was a good different. This black basketball looked unique and exclusive. They also have electric court equipment for those who have serious thought in sports. The pricing I found is affordable. Whether it is a treadmill, exercise bikes, yoga and pilates, hiking stuff or camping stuff, bikes, these all are affordable. It was my window-shopping day, but I still want to buy all the things I liked in the mart. If it was my day of shopping, I would have bought all these things like guitar, basketball, LED. It was that attractive and eye-catching for me.

The next area I went into the area of movies, they had not only DVD’s also they had movies of Blu-Ray and4-D ultra HD movies. They have categorized the movie section into family movies and children movies. There were thousands of movies in that area. For one good second I got confused that which area I should move to first. For book lovers, they had plenty of books and they had the area of Walmart Favorite Reads, which includes the best seller and the books with the highest rating

My next section was the area of food. Food is what everyone loves and adore. This is a section where even a window shopper could not resist avoiding. This is one stop where actually everyone stops and buys good food. This area was fully crowded and it was all hustle and bustle at that day of time. Not just one time, almost all day, this flow of traffic is heavy in this section. People are coming and getting their stuff and buying all these things as well that were not part of their grocery. The category of the food includes international foods, breakfast, meals, canned goods, emergency food, baking center, coffee arena, beverages, gift baskets, condiments, pasta, and snacks and these are the major items that were highlighted in the mart. Pet area was on the opposite side. Other than dog and cat food, they had food items for fishes, horses, reptiles, birds and food for farm animals. Not only food, they had full-fledged furniture shops inside the mart for pets. The small huts for pets and the usage of soft cushions for the pets made this specific area was looking exceptional. While I was at that area, I smelled the fragrances of flowers. There were fresh flowers not just of one kind of flower. They had every possible kind of flowers.

At this time, I felt tiring, so I went to the area art and craft. When I went to this area, what I liked the most they had everything a party decoration requires. Whether it is a birthday party, a formal party, Halloween party, bridal shower, baby shower, anniversary, Christmas décor, all readymade decoration were available. For those, who are not creative and have zero interest in making things for a party. This is their place, where they can get all ready. They had even costumes dresses as well and it can perfectly go with the theme party. For art and craft, what I liked the most was their die cutting machines, which was also affordable and loss their crafting gadget. Not just one of kind, they had thousands of them. I also found art supplies like painting, canvas of every size, art paper with many varieties and the coloring books for adult that was defined by the level number.

That was my day at Walmart and what I really liked about this place that there is no need to go places to places for the search of one thing. Walmart is the ultimate answer to all the shopping and to all the needs. Every kind of thing one needs and in that, every kind one can have a lot of variety. Sometimes it does gets confusing and challenging for the buyer when he or she has this much of variety. Still he or she can get the best from this mart with a clean environment and a fine atmosphere.

Day 2 Observation

Walmart Store Observation

Walmart is an international corporate store that has its operations across the globe in more than 28 countries. The store deals with groceries shops, retail shops, and hypermarket chain stores. Walmart corporate company is among the largest private companies with a high number of employees and even in terms of revenue collection across the globe. This paper, therefore, tends to examine the observations, personal experience and the overall feedback concerning the Walmart corporation upon visiting its local branch.

Experience With The Walmart Store

Upon visiting the Walmart store, it was evident that the corporation is a big corporation with a lot of activities taking place with the corporation. There were hypermarket stores, retail shops, groceries and many more activities. The environment within this facility was conducive and attractive that anyone visiting it can easily and conveniently shop all that he/she wants just within the facility (Muñoz, 2018). The security and parking are well enhanced and therefore once within the building, there is nothing to worry about and this makes customers be free within it while seeking the services.

Walmart store has come up with a plan of ensuring that its customers and associates work together in a more harmonized manner through the introduction of mobile apps that will enable people to shop and pay via this smartphone app in a more convenient manner. Through these mobile apps, one is able to access the storage devices and other activities without compromising his/her personal data and information. Through this, the customer experience has been harmonized and made easier for them to access the information concerning the store and the services being offered.

It was appealing to note that the corporation offers online shopping and delivery services for the grocery sector. Doorstep grocery delivery is efficient for the customers who may lack the time to come and shop in the facility and therefore by introducing it, they can be able to shop at the comfort of their home through the online platform and they will be delivered to them.

The Walmart store always ensures that it develops a solid framework for developing its team for quality services. It actually ensures that the needs of each and every customer seeking its services have been catered for in the most convenient manner. The company has got an e-learning strategy and a coaching activity which ensures that there is an effective development of all the working staff and that they carry out their required services in accordance to the qualities of working that are needed.

Actually, the Walmart corporate is a broad and well managed corporate that ensures it offers quality service delivery to all its customers both for those who visit the facility and those who order out of the facility. Therefore, how it conducts its activities has generally enabled it to compete favorably in the business industry thus making it grow and develop and even open up branches all over across the globe.

The Challenging Issues With The Walmart Corporate

Despite the effective and appealing operations of the Walmart corporate, it is evident that it has some challenging issues that need to be worked on for it to be one of the best company globally. For instance, some of the Walmart shops seemed untidy and unclean. Therefore, for effective service delivery and full customer attraction, the corporate should actually work towards ensuring that all its shops are tidy and clean. Cleanliness is the most effective thing that secures the trust of customers and even ensures that everything taking place in the corporate is of good quality; thus the corporate can effectively compete in the market against its competitors.

Another challenging issue that was noted is that the stores of the company do not restore the shelves in time something that makes customers go away by not getting what they want. It was evident that some shelves in some shops were still empty despite even after what was in the shelve had been sold (Muñoz, 2018). Also, in the groceries, the foods that had expired also took long to be restored and therefore some customers lacked what to buy and had to look for it elsewhere. In order to effectively run its activities, the company should ensure that all shops restore the shelves always so that the customers cannot miss out whatever they want to buy. For the groceries, they can avoid food wastage and loses by improvising a mechanism of reducing the food prices for foods that near expiry date so that they can clear the stock and avoid wastage.

Another challenge that was noted is that digital services have not been completely integrated with all the stores for convenient online shopping. Some of the shops like the groceries still lacked the online shopping services that can enable people to shop from home and the services delivered to them (Dralle, 2017). Therefore, if the digital services are implemented in all the shops, the Walmart will effectively serve its customers in both the short and the long range. Given that the world is now moving towards embracing digital services in many of the activities, this implementation will enable the corporate to move at the pace of the dynamic changes and even be at a position of competing favourably against its top competitors.

The Surprising Issues About Walmart

The Walmart corporate has effectively utilized its size and the position it holds in the global market for the good of its customers. The corporation has got a good approach to the global responsibilities and how its shares its values with the society. The corporate provides its customers with easy access to quality, affordable and safe foods and other products; provides job opportunities and platforms to grow and develop career-wise to its close associates; it helps its suppliers to start, stabilize and develop so that they can create more job opportunities in the society; and even maximizing tax collections that are crucial in the growth and development of the society.

The Walmart corporate has a unique way of doing business such that it can be able to promote the growth of opportunities in the economic sector, encourage sustainability in the social and the environmental sector and most importantly uplifting the regions in which the company operates in. The organization has, therefore, worked hard towards enhancing and safeguarding the values of the company, its customers and the society at large.

The Walmart corporate does not generalize and instead puts into consideration the views of the customers and their comments are integrated with decision making thus enabling the growth of the corporation within the community. Thus, the corporate is able to open new branches where they are needed basing on the comments of the customers and the community in general.

General feedback about Walmart

The Walmart corporate from a customers point of view offers a pool of choices to make purchases from and in close and convenient distances from home. The organization due to its integration of customer comments and views has products and brand lines that are stocked at low prices translating to mare customers and fostering competition which promotes the thriving of innovation in order to attract more customers and retain them.

The Walmart corporate social responsibility is above par with major contribution and innovative ways of supporting community-based organizations, groups and schools in the communities they are located. A major milestone can be noted through its efforts of importing lighting devices that were 38% more energy efficient in the market across the globe in the states where the company is operational. Basing on its global responsibility report, the corporate has made major strides in its efforts of impacting the lives and well being of the community.

The Walmart corporate initiatives such as the social investment of Scotland promote the growth of social enterprises by offering start-up capital to meet the gap in the current market for smaller loans. Such initiatives have helped in the generation of jobs and the regeneration of communities. Therefore, people are more motivated to work and partner with the Walmart corporate.

The Walmart corporate, however, mainly depends on foreign suppliers for its goods and creates a hefty burden to those for mandated with supplying of products. The corporate does not also encourage the formation of labour unions for its workers in the pretext of preferring open and direct communication with its associates.

Generally, the operations of the Walmart company in the countries where they are situated are really doing good and competing favourably with the dynamic changes in the global business market. The company is indeed working towards ensuring that all the setbacks limiting it from being the largest and the best company across the globe are eliminated and it moves towards this direction.

In conclusion, the Walmart corporate is one of the largest companies across the world, it has indeed worked towards a millennium record in the effort of being the top and best company. The customers who visit the corporate indeed love and appreciate how the Walmart shops, groceries, hypermarkets and other businesses under the company serve them. Due to this, the company has been able to attract a lot of customers and this has enabled it to expand to 28 countries now across the globe.

The management of the company ensures that customers are well served to their satisfaction whenever they visit the company’s business premises. In the effort of ensuring that this is evident, the company has actually made numerous inventions in terms of how they deliver services to customers. For instance, they have introduced the digital shopping platform whereby its customers are able to shop from their homes and the goods are delivered to their doorstep. The online shopping technology includes groceries also. The stocks and the quality of the goods and other products being sold by the company are always of good quality so that the company can be able to compete favorably against its competitors.

Most importantly, the company has enhanced the lives and the general living standards of the communities where they are situated. They have achieved this through the creation of job opportunities and promoting them to invest with the company and thus increasing revenues that can be used for the general growth and development. Indeed the Walmart company is one of the best and fast growing companies across the world and from the way they service their customers and the surrounding around where they are situated, this will enable them to always grow and even spread to all the regions globally.