Explore the Internet to find a multinational company for which you would enjoy building new consumer products. Imagine that you are the marketing manager in charge of new products. The company has tas

1. Imagine you are a consultant for a regional company wishing to move into an international market. Present an overview of the regional company, its products and services, the location, brief financial information, etc.

Points:

Points Range: 0 (0%) - 20.7 (13.8%)

Did not submit or incompletely presented an overview of the regional company, its products and services, the location, brief financial information, etc.

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Points:

Points Range: 21 (14%) - 23.7 (15.8%)

Partially presented an overview of the regional company, its products and services, the location, brief financial information, etc.

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Points:

Points Range: 24 (16%) - 26.7 (17.8%)

Satisfactorily presented an overview of the regional company, its products and services, the location, brief financial information, etc.

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Points:

Points Range: 27 (18%) - 30 (20%)

Thoroughly presented an overview of the regional company, its products and services, the location, brief financial information, etc.

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2. Utilize the Hofsetede module to discuss the company’s offerings with regard to how the United States (Home Country) views the products and services. Use the following link to help you: https://www.cia.gov/library/publications/the-world-factbook/

Points:

Points Range: 0 (0%) - 20.7 (13.8%)

Did not submit or incompletely utilized the Hofsetede module to discuss the company’s offerings with regard to how the United States (Home Country) views the products and services.

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Points:

Points Range: 21 (14%) - 23.7 (15.8%)

Partially utilized the Hofsetede module to discuss the company’s offerings with regard to how the United States (Home Country) views the products and services.

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Points:

Points Range: 24 (16%) - 26.7 (17.8%)

Satisfactorily utilized the Hofsetede module to discuss the company’s offerings with regard to how the United States (Home Country) views the products and services.

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Points:

Points Range: 27 (18%) - 30 (20%)

Thoroughly utilized the Hofsetede module to discuss the company’s offerings with regard to how the United States (Home Country) views the products and services.

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3. Choose two (2) countries as potential locations for your company of choice to set up new international offices. Develop a set of specific recommendations for the company. In your recommendations review the two countries using the Hofsetede module.

Points:

Points Range: 0 (0%) - 20.7 (13.8%)

Did not submit or incompletely chose two (2) countries as potential locations for your company of choice to set up new international offices. Did not submit or incompletely developed a set of specific recommendations for the company. Did not submit or incompletely reviewed the two countries using the Hofsetede module in your recommendations.

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Points:

Points Range: 21 (14%) - 23.7 (15.8%)

Partially chose two (2) countries as potential locations for your company of choice to set up new international offices. Partially developed a set of specific recommendations for the company. Partially reviewed the two countries using the Hofsetede module in your recommendations.

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Points:

Points Range: 24 (16%) - 26.7 (17.8%)

Satisfactorily chose two (2) countries as potential locations for your company of choice to set up new international offices. Satisfactorily developed a set of specific recommendations for the company. Satisfactorily reviewed the two countries using the Hofsetede module in your recommendations.

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Points:

Points Range: 27 (18%) - 30 (20%)

Thoroughly chose two (2) countries as potential locations for your company of choice to set up new international offices. Thoroughly developed a set of specific recommendations for the company. Thoroughly reviewed the two countries using the Hofsetede module in your recommendations.

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4. Provide an analysis of the differences or similarities between the US and the two countries.

Points:

Points Range: 0 (0%) - 15.52 (10.35%)

Did not submit or incompletely provided an analysis of the differences or similarities between the US and the two countries.

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Points:

Points Range: 15.75 (10.5%) - 17.78 (11.85%)

Partially provided an analysis of the differences or similarities between the US and the two countries.

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Points:

Points Range: 18 (12%) - 20.02 (13.35%)

Satisfactorily provided an analysis of the differences or similarities between the US and the two countries.

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Points:

Points Range: 20.25 (13.5%) - 22.5 (15%)

Thoroughly provided an analysis of the differences or similarities between the US and the two countries.

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5. Demonstrate the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.

Points:

Points Range: 0 (0%) - 15.52 (10.35%)

Did not submit or incompletely demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.

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Points:

Points Range: 15.75 (10.5%) - 17.78 (11.85%)

Partially demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.

Feedback:

Points:

Points Range: 18 (12%) - 20.02 (13.35%)

Satisfactorily demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.

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Points:

Points Range: 20.25 (13.5%) - 22.5 (15%)

Thoroughly demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.

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6. Clarity, writing mechanics, and formatting requirements

Points:

Points Range: 0 (0%) - 10.35 (6.9%)

More than 6 errors present.

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Points:

Points Range: 10.5 (7%) - 11.85 (7.9%)

5-6 errors present.

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Points:

Points Range: 12 (8%) - 13.35 (8.9%)

3-4 errors present.

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Points:

Points Range: 13.5 (9%) - 15 (10%)

0-2 errors present.

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