For the first part of the project you completed an overview of the company name and company dynamics for your project. Now it is time to put that information to use. Utilizing the spectrum of business

Name Your Company

Aretina Williams

Rasmussen College

This paper is being submitted on November 15, 2018, for Melinda Whitman’s EWIN18-6WS2-ONP-BUL4060-01 Business Law and Ethical Behavior course.

Name Your Company

This paper will focus on the company Everyday Hair Care Inc. It will give you an overview of the company and address any complaints that have been lodged against the company as well as any other pertinent information pertaining to the company background and inter-workings.

Everyday Hair Care Inc. is a distributor and retailer of professional hair care and beauty products that has been in the hair care and beauty industry for 8 years. Everyday Hair Care Inc. is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and providing an enjoyable atmosphere at an acceptable price/value relationship.

Everyday Hair Care Inc. provide quality hair, nail, and skin products along with top of the line human and synthetic wigs and hair bundles at convenient locations throughout the metro area. This sets them apart from their competition.

Everyday Hair Care Inc. maintains a friendly, fair and creative work environment to over 1,000 employees and respects diversity, ideas, and hard work, their mission is to supply products that enhance their clients’ physical appearance and mental relaxation.

Everyday Hair Care Inc. sells and distributes through over 600 stores, including 10 franchise units throughout the United States, Canada, and Spain. Everyday Hair Care Inc. offers more than 5,000 products for skin, hair, and nails through professional lines and has been in business for 6 years, their headquarters are in Minneapolis MN and their product categories include hair color, hair care, hair dryers, hair styling appliances, synthetic hair extensions, human hair extensions, nail and skin care and other beauty products. Everyday Hair Care Inc. has strategically situated their locations on the busiest streets with easy access from all parts of town.

Everyday Hair Care Inc. wants to set itself apart from other beauty supply stores that may offer a limited amount of beauty products. From talking with their customers’ Everyday Hair Care Inc. has discovered that they desire all the products that they are proposing, but they are frustrated because they must go to several stores to acquire all their needs. Everyday Hair Care Inc. wishes to offer their customers the convenience of purchasing all their products in one location. There are several beauty supply locations like Everyday Hair Care Inc. but mainly in very high-income parts of Minneapolis and surrounding areas. Everyday Hair Care Inc. does not wish to compete with those stores. They are looking to create a middle ground for those customers who can’t quite afford those high- end luxury beauty supply stores.

Everyday Hair Care Inc. current annual revenue is 3.8million, but they are looking to expand more international in the next years to come. After going over quality assurance reports, Everyday Hair Care Inc. realizes that their biggest issues are regarding shipping in and out of the country, when they can ship to different countries at a feasible price and without hassle then this will enable them to expand. Another issue is from their distributors, the problem is they are having a hard time keeping up with the fulfillment orders as they are coming in more frequently.

Everyday Hair Care Inc. has had the following complaints lodged against the company, public parking, the lot size is not large enough to accommodate the amount of traffic the company see on a regular business day therefore, the city of Minneapolis has formed a complaint on the company for the overflow of vehicle on private city streets. Another was with customer service and advertising.

Everyday Hair Care Inc. will be organized and managed in a creative and innovative fashion to generate very high levels of customer satisfaction, and to create a working climate conducive to a high degree of personal development and economic satisfaction for employees, classes to help improve employee product knowledge and customer service skills will be conducted on a regular basis. This will better enable their employees to become more knowledgeable about the products and provide better services.