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Round 3 - 2021 Sim ID Z78802_11 High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average Sales $21,955 $91,714 $54,222 $87,451 $52,823 $51,215 $59,897 Profit ($4,046) $9,479 $1,964 $9,261 $3,631 $4,214 $4,084 Contribution Margin 14.5% 30.4% 25.7% 31.9% 29.9% 35.7% 28.0% Emergency Loan $29,396 $0 $0 $0 $0 $0 $0 Stock Price $1.00 $34.47 $16.87 $38.83 $18.93 $20.52 $21.77 Market Share 6.1% 25.5% 15.1% 24.3% 14.7% 14.3% 16.7% Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria Low Tech Customer Buying Criteria Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.3 Size 13.7 9% High Tech Customer Buying Criteria Importance Positioning Performance 9.5 Size 10.5 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Perceptual Map Performance Size 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 Product List Name Pfmn. Size Reliability Age Revision Date Able 6.3 13.7 18700 1.6 3-Oct-2021 Baker 6.5 14.1 19800 3.1 8-Mar-2020 Bold 8.1 10.9 22400 1 6-Sep-2021 Cake 5.8 13.4 17000 2.4 25-June-2021 Cent 6.8 12.3 20000 0.7 7-May-2021 Daze 6.6 13.6 19000 3.1 8-Jan-2021 Dabble 9 11.3 22000 0.9 17-Oct-2021 Eat 6.4 13.7 16500 2.4 20-June-2021 East 6.2 12.8 17000 0.8 16-Mar-2021 Fast 9.3 10.4 22000 1.5 11-Oct-2021 Feast 8.9 10.9 22000 0.6 23-May-2021 Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product. Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $34.00 567 562 No $1,000 28% $1,000 62% 13 Baker $33.40 1,626 1,611 No $1,350 47% $1,350 84% 28 Bold $42.35 101 108 No $1,350 47% $1,350 54% 1 Cake $26.20 1,468 1,455 No $1,025 42% $1,025 60% 25 Cent $39.20 106 153 Yes $1,025 42% $1,025 47% 5 Daze $34.00 1,451 1,437 No $1,450 46% $1,450 90% 26 Eat $28.60 1,133 1,123 No $875 37% $875 53% 20 East $34.00 230 235 No $875 37% $875 42% 6 Fast $44.00 25 24 No $1,275 19% $1,500 93% 0 Feast $44.00 1 1 No $1,275 19% $1,000 46% 0 Low Tech Segment Buying Criteria Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.3 Size 13.7 9% Demand Information Market Size 6,708 Units Sold 6,708 Growth Rate 10% Market Share Andrews (8.5%) Baldwin (25.7%) Chester (23.5%) Digby (21.6%) Erie (20.3%) Ferris (0.4%) Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $34.00 79 75 No $1,000 18% $1,000 62% 8 Baker $33.40 265 243 No $1,350 61% $1,350 84% 6 Bold $42.35 573 599 No $1,350 61% $1,350 54% 26 Cake $26.20 212 195 No $1,025 40% $1,025 60% 7 Cent $39.20 154 224 Yes $1,025 40% $1,025 47% 13 Daze $34.00 279 257 No $1,450 66% $1,450 90% 7 Dabble $45.00 636 611 No $1,450 66% $1,450 60% 30 Eat $28.60 159 146 No $875 34% $875 53% 6 East $34.00 237 243 No $875 34% $875 42% 10 Fast $44.00 720 667 No $1,275 54% $1,500 93% 33 Feast $44.00 419 472 No $1,275 54% $1,000 46% 29 High Tech Segment Buying Criteria Importance Positioning Performance 9.5 Size 10.5 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Demand Information Market Size 3,732 Units Sold 3,732 Growth Rate 20% Market Share Andrews (2.1%) Baldwin (22.5%) Chester (9.8%) Digby (24.5%) Erie (10.6%) Ferris (30.5%) Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment Price Material Cost Labor Cost Contribution Margin Units Produced Inventory Automation Next Round Capacity Next Round Plant Utilization Able Low Tech $34.00 $11.25 $11.64 14.5% 1,287 1,686 3.0 800 163% Baker Low Tech $33.40 $11.41 $11.57 28.7% 2,079 188 4.5 1,250 200% Bold High Tech $42.35 $17.03 $11.42 34.0% 693 19 4.0 500 200% Cake Low Tech $26.20 $10.59 $9.25 22.5% 1,790 192 5.3 1,100 200% Cent High Tech $39.20 $13.60 $9.86 39.2% 260 0 4.5 350 200% Daze Low Tech $34.00 $11.74 $10.97 29.6% 2,088 386 4.2 1,300 191% Dabble High Tech $45.00 $17.37 $11.26 36.7% 795 160 3.2 550 160% Eat Low Tech $28.60 $10.69 $9.12 28.5% 1,493 285 5.6 1,000 163% East High Tech $34.00 $11.62 $10.59 33.2% 475 8 4.0 500 183% Fast High Tech $44.00 $18.58 $9.22 36.3% 842 249 4.0 1,000 89% Feast High Tech $44.00 $17.67 $10.65 34.7% 422 3 4.0 600 157% Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement Andrews Baldwin Chester Digby Erie Ferris Sales $21,955 $91,714 $54,222 $87,451 $52,823 $51,215 Variable Costs $18,780 $63,866 $40,302 $59,513 $37,036 $32,934 Fixed Costs $4,069 $10,355 $8,363 $10,685 $7,717 $9,351 Other $0 $154 $200 $39 $137 $171 Interest $5,330 $2,458 $2,275 $2,676 $2,232 $2,143 Taxes ($2,179) $5,208 $1,079 $5,088 $1,995 $2,315 Profit Sharing $0 $193 $40 $189 $74 $86 Net Profit ($4,046) $9,479 $1,964 $9,261 $3,631 $4,214 Cash Flow Andrews Baldwin Chester Digby Erie Ferris Cash from Operating ($17,023) $7,065 $2,433 ($937) $2,030 $3,614 Cash From Investing $0 ($13,420) ($10,480) ($7,700) ($9,930) ($8,500) Cash from Financing $17,023 $5,284 $4,721 $2,906 $4,046 $5,221 Net Change in Cash $0 ($1,072) ($3,326) ($5,731) ($3,854) $336 Starting Cash Position $0 $19,163 $14,530 $18,421 $10,799 $10,084 Closing Cash Position $0 $18,092 $11,204 $12,690 $6,945 $10,420 Balance Sheet Andrews Baldwin Chester Digby Erie Ferris Current Assets $39,143 $30,586 $19,511 $33,287 $17,146 $21,440 Fixed Assets $6,720 $30,213 $27,733 $28,493 $29,126 $24,347 Total Assets $45,863 $60,799 $47,244 $61,780 $46,272 $45,787 Current Liabilities $31,703 $15,174 $10,174 $19,353 $9,910 $12,554 Long-Term Liabilities $4,333 $13,594 $13,868 $11,408 $13,396 $9,995 Total Liabilities $36,036 $28,767 $24,042 $30,761 $23,305 $22,549 Total Equity $9,827 $32,032 $23,202 $31,020 $22,967 $23,238 Total Liabilities & Equity $45,863 $60,799 $47,244 $61,780 $46,272 $45,787 Product Financials Able Total Sales $21,955 $21,955 Variable Cost $18,780 $18,780 Able Total Fixed Cost $4,069 $4,069 Net Margin ($895) ($895) Other (Fees, Writeoffs) $0 Interest $5,330 Taxes ($2,179) Profit Sharing $0 Net Profit ($4,046)