Market Segments    The U.S.  population continues to diversify, increase in average age (primarily  due to baby boomers), and to be influenced by national legislation  (e.g., Affordable Care A

Required Resources
Required Text

Read from the course text, Strategic management in healthcare organizations: 

• • Chapter 3: Strategic Thinking

  • Chapter 4: External Environmental  Analysis
     

Articles

1. Beaman, C. D. Jr. (2008). Caring for the uninsured. Healthcare Executive, 23(1), 46-47. Retrieved from the ProQuest database.

2. Galvin, R.S. (2008). Still in the game: Harnessing employer inventiveness in U.S. health care reform. The New England Journal of Medicine 359 (14), 1421-1423. Retrieved from the ProQuest database.
    

Multimedia

National Public Radio. (2013, April 29).  Looking ahead: The future of health care policy (Links to an external site.)Links to an external site.  [Podcast file].  Retrieved from http://www.npr.org/2013/04/29/179851904/looking-ahead-the-future- of-health-care-policy  

Recommended Resource
Article

Hayes, H., Parchman, M., & Howard, R. (2011).  A logic model framework for evaluation and planning in a primary care practice-based research network (PBRN) (Links to an external site.)Links to an external site.. The Journal of the American Board of Family Medicine, 24, 576-582. Retrieved from http://pbrn.ahrq.gov/pbrn-literature/logic-model-framework-evaluation-and-planning-primary-care-practice-based-research