I need to use the outline attached and continue from unit 2 which is attached. This is for my capstone project This Assignment will help you define who your customers are (and specificity is the ke
UNIT 2 HW CAPSTONE 4
Unit 2 HW Capstone
Student’s name
University affiliation
Unit 2 HW Capstone
1. Industry
1.1 Industry description
The business under focus is a cleaning business which is classified under the cleaning industry. The business will provide cleaning and maintenance services which meet residential needs. The cleaning industry is among the growing industries in the United States. As of 2017, there were more than 3.25 million people working in this industry whereby they were making a mean annual income of $27,900 (Statista website). The industry is regulated by the Department of Labor’s Occupational Safety and Health Administration (OSHA) (CleanLink website). Globally, the cleaning industry includes manufacturers, distributors, service providers, and other service providers who ensure promote green cleaning and prevent environmental pollution.
1.2 Resources
Statista website. https://www.statista.com/topics/2201/commercial-cleaning-services-industry-in-the-us/
CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To-Comply-With-OSHA-Regulations-And-Training--15218
2. Customer Analysis
2.1 Explanation
The cleaning industry is a rapidly growing industry since more people opt to outsource cleaning services as they spend their time on other activities. The primary target market for this industry are persons who are 45 years and above. This population has a high income and they spend between 22 percent and 32 percent more than average on such services (Byers, n. d). Most members of this population are married couples and have families. The secondary primary target for this business include the residential clients between the age of 25 and 45. This will include housewives, married couples, college graduates, bachelors and spinster. These people are already working and have a fixed or high income.
2.2 Table
| Primary | Secondary | ||
| Age Group: | 45+ | Age Group: | 25–45 |
| Income: | High | Income: | Medium, moderate, to high |
| Sex: | Female | Sex: | Male or Female |
| Family: | Children living at home | Family: | 0 to 2 children |
| Geographic: | Suburban | Geographic: | Suburban |
| Occupation: | Housewife, working class | Occupation: | Varies |
| Attitude: | Security minded | Attitude: | Security minded, energy conscious |
References
CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To-Comply-With-OSHA-Regulations-And-Training--15218
Perry Byers, (n. d). Cleaning Services. Retrieved from http://www.sbdcnet.org/small-business-research-reports/commercial-residential-cleaning-services
Statista website. https://www.statista.com/topics/2201/commercial-cleaning-services-industry-in-the-us/
