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Faculty of Business and Law

aCADEMIC YEAR 2018/19

assessment brief

Module Code:

UMKDFD-15-3

Module Title:

Professional Practice in Events

Submission Deadline:

2pm on 15th January 2019

Assessment Component

A (Element 2) – Report (2500 words)

Assessment Weighting:

70 per cent of total module mark

Marking and feedback deadline (20 working days)

13th February 2019

Assessment Instructions

Report

This is an individual report which requires you to produce an account of your personal and professional development as part of a work-related experience at a live event. You are to provide a professional development plan and use this to structure a discussion of the importance of events management theory, skills, and knowledge in professional events contexts. The report requires you to critically discus the relationships between theory and practice in the context of a single event and to also relate this to the wider events industry sector. You will be given a choice of event-related opportunities to work on during the semester and must select one of these for completion of your report. Please note that this task requires engagement with a live event and/or attendance at the event.


Module Learning Outcomes Assessed

  1. Understand the knowledge and skills required for management careers in the events industry, and develop personal and professional development action plans

  2. Exercise critical judgement, creative thinking and an ability to learn from practice through reflection and evaluation of an events professional context

  3. Apply effective strategic and tactical methodologies, tools and techniques to a specific events sector

  4. Critically evaluate contemporary professional practice in the events management domains in relation to theory in events scholarship

Marking Criteria

The following criteria will be used in evaluating this assessment:

Development of a professional development plan including an evaluation of personal and professional development (50%) (LO1, LO2)

Application of theories of events management to contemporary professional practice (20%) (LO4)

Engagement with work-related event opportunity (20%) (LO3)

Presentation (10%)

Please see also the attached marking grid and feedback template.

Formative feedback and Support

Formative feedback

Formative feedback provides opportunities to reflect on your ongoing work and preparation for your assignment. This module incorporates weekly workshop sessions which incorporate time to develop and reflect upon professional development plans and graduate attributes.

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Further information about this assessment is available on the Blackboard site for this module and includes workshop materials, self-assessment exercises and a guidance document concerning the UWE Graduate Attributes.

Formatting

Please use the following file format(s): Word. We cannot ensure that other formats are compatible with markers’ software.

All work should be word processed in 12-point font Times New Roman or Arial and single spaced.

The first page of your coursework must include:

  • Your student Number

  • The module Name and Number

  • Your word Count

  • The coursework question or title

Word Limit

The maximum word limit for this coursework is 2750 words.

This word count includes everything in the main body of the text (including headings, tables, citations, quotes, lists, etc.).

  • The references, bibliography and footnotes (provided footnotes only include references) are NOT included in this word count.

  • There is no direct penalty for exceeding the word count, but the marker WILL stop reading once the maximum word limit has been reached and nothing further will be taken into account in the allocation of marks.

You can view the UWE word count policy here: http://www1.uwe.ac.uk/aboutus/policies

Referencing:

Please adhere to the principles of good academic practice and ensure you reference all sources used when developing your assessment, using the UWE Harvard system. Failure to properly reference your work to original source material can be grounds for the assessment offence of plagiarism and may result in failure of the assessment or have more serious implications.

For further guidance on correct referencing go to:

http://www1.uwe.ac.uk/students/studysupport/studyskills/referencing.aspx

Details of what constitutes plagiarism and how to avoid it can be found here:

http://www1.uwe.ac.uk/students/studysupport/studyskills/readingandwriting/plagiarism.aspx

For general guidance on how to avoid assessment offences see:

http://www1.uwe.ac.uk/students/academicadvice/assessments/assessmentoffences.aspx

Instructions for submission

You must submit your assignment before the stated deadline by electronic submission through Blackboard. Notification that the electronic submission portal is open for your assignment is displayed (usually two weeks before the submission date) in the Coursework tab in myUWE, the Coursework tab in Blackboard and via an announcement in the Blackboard course.

Please allow sufficient time to upload your assignment, noting that the system becomes busier and slower as the deadline approaches. Only your final upload will be counted. Ensure all your information is submitted at one attempt to avoid ‘overwriting’ your intended submission. Always check and retain your receipts.

Late submission in the 24 hours following the deadline will be accepted but the assignment mark will be capped at 40%. Submissions after 24 hours will not be accepted. For full guidance on online submission through Blackboard, see:

http://info.uwe.ac.uk/online/Blackboard/students/guides/assignments/default.asp

Submissions of coursework by any other method (including a paper copy, on disk or by email) are NOT permissible for this module unless specifically agreed in advance of the submission date.

Before submitting your work, please ensure that:

  • You have proof read you work thoroughly to ensure your work is presented appropriately

  • You have addressed all the required elements of the assessment

  • You have referenced in accordance with the guidance provided

  • You have addressed each of the marking criterion

  • The submission is in the correct format

Final feedback and marks release

Students will normally receive marks and feedback on their submission within 20 working days of the submission deadline (not including any public holidays or university closure days).

Any delay in returning students’ work will be communicated by the module leader via Blackboard.

Feedback on this module is not limited to the written comments you will receive on individual written assessment submissions.

Feedback and marks for this module will be available by 13th February 2019.

For further guidance on feedback, please refer to the module handbook.

Further Guidance and Support

General guidance on study skills: is available at: http://www1.uwe.ac.uk/students/studysupport/studyskills.aspx

Specific study skills pages relating to this module include:

Working in a group:

https://www1.uwe.ac.uk/students/studysupport/studyskills/groupworkandpresenting/groupwork.aspx

Writing skills:

https://www1.uwe.ac.uk/students/studysupport/studyskills/readingandwriting/writing.aspx

Support from the FBL Academic Success Centre:

http://www1.uwe.ac.uk/bl/bbs/aboutus/studentexperience/academicsupportcentre.aspx

Guidance on UWE assessment regulations and terminology: http://www1.uwe.ac.uk/students/academicadvice/assessments/assessmentsguide.aspx

Guidance on using the library: http://www1.uwe.ac.uk/library/usingthelibrary.aspx

Personal Circumstances

If you are experiencing difficulties in completing a piece of assessment on time due to unexpected circumstances (for example illness, accident, bereavement), you should seek advice from a Student Support Adviser at the earliest opportunity.

Please note the module leader cannot grant personal circumstances or extensions.

Appointments with a student adviser can be made via an Information Point or online at:

http://www1.uwe.ac.uk/students/academicadvice/studentadvisers.aspx

The Student Support Adviser will advise as to whether you should submit an application for ‘Personal Circumstances (PCs)’, how to do so and what evidence is required to support the application.

Further details on PCs can be found here:

http://www1.uwe.ac.uk/students/academicadvice/assessments/personalcircumstances.aspx

UMKDFD-15-3 Professional Practice in Events

Component A2: Report Feedback Sheet

Student Number: Marker: Date:

Please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown overleaf (which are not necessarily weighted equally).

Assessment Criteria

(%)

The five-point scale below reflects the ratings on the table overleaf

Development of a professional development plan including an evaluation of personal and professional development

(50%)

70-100

60-69

50-59

40-49

0-39

Application of events management theories to contemporary professional practice

(20%)

70-100

60-69

50-59

40-49

0-39

Engagement with work-related event opportunity

(20%)

70-100

60-69

50-59

40-49

0-39

Presentation

(10%)

70-100

60-69

50-59

40-49

0-39

Comments

Strengths of this assignment are:

The main ways to improve this assignment are:

Mark Awarded: %

Development of Professional Development Plan (50%)

Application of events theories (20%)

Engagement with work-related opportunity (20%)

Presentation (10%)

70% +

An excellent or exceptionally thorough, critical and reflective PDP and accompanying discussion. Excellent use of evidence in relation to current performance and a highly specific action plan for continuing professional development.

Exemplary selection and understanding of a range of appropriate models and concepts. Excellent ability to synthesise theoretical approaches with specific aspects of professional practice.

Outstanding or exceptional engagement with a work-related opportunity in relation to planning, execution or evaluation of a live event.

Excellent structure and presentation, including consistent and accurate referencing and a very high standard of literacy.

60 -69%

A detailed PDP which incorporates appropriate evidence of current performance. Includes a realistic action plan for continuing development.

Very good or good selection of appropriate models and concepts. Synthesises theoretical approaches with specific aspects of professional practice.

Very good or good engagement with a work-related opportunity in relation to planning, execution or evaluation of a live event.

Very good or good structure and presentation, including accurate referencing and a high standard of literacy.

50 -59%

A narrowly-focused PDP which incorporates some appropriate evidence of current performance. Includes a partially specific and/or realistic action plan for continuing development.

Competent selection of appropriate models and concepts. Adequate synthesis of theoretical approaches with specific aspects of professional practice.

Adequate engagement with a work-related opportunity in relation to planning, execution or evaluation of a live event.

Adequate structure and presentation, including mostly competent referencing and an adequate standard of literacy.

40 -49%

A PDP which is lacking in detail and which incorporates limited appropriate evidence of current performance. Includes a poorly-realised action plan for continuing development.

Weaker selection of appropriate models and concepts. Does not effectively synthesise theoretical approaches with specific aspects of professional practice.

Weaker engagement with a work-related opportunity in relation to planning, execution or evaluation of a live event.

Weak presentation which may include structural problems. Inconsistent and/or inaccurate referencing and a low standard of literacy.

0 -39%

A very poor PDP which does not incorporate appropriate evidence of current performance. Does not include an action plan for continuing development.

Poor selection of a range of appropriate models and concepts and misapplication in some cases. Does not synthesise theoretical approaches with specific aspects of professional practice.

Poor engagement with a work-related opportunity in relation to planning, execution or evaluation of a live event.

Poor structure and presentation, including inconsistent and inaccurate referencing and a poor standard of literacy.