attached are the previous assignments you must follow the business plan format and build off the other assignments for this business plan. attachment are here. In this Assignment, you will write
Running head: BUSINESS PLAN 0
BUSINESS PLAN
Christian based Coffee shop is a limited liability company owned by two partners Daniel Yu and Mike Jersey. The Company a warm and inviting place to hold small group gathering with discussions that help people suffering from a number of social pressures or struggles. The company uses a unique way to blend coffee beans, and the market size for this product is about 70000 people.
1.1 ProductThe Christian Based Coffee shop will offer a wide variety of services, such as community service and outreach programs, platform to make awareness about community concerns as well as providing a cup of warm coffee in an attractive style.
1.2 CustomersTarget Segment: All people
Age group: 14 years and above
Geography: Anyone with any color, culture or Origin.
Geographical Places: Dallas fort worth area in Texas.
Tagline: Trained employees in the company provide the necessary services to customers.
1.3 What Drives UsThe need to help people suffering from a number of social pressures in our community drives us to start this business so that we can provide a platform to make awareness about community concerns.
2. COMPANY DESCRIPTIONChristian Based Coffee shop is a start-up company that will sell high-quality coffee as well as providing warm and inviting place to hold a small group of people gathering with the discussion that will help people suffering from a number of social pressures. The market size for this product is about 70000 people and we hope to have a market penetration of about 15% in the first three years. Christian Based Coffee shop will offer its customers the best prepared high-quality coffee in the area that will be served in a unique style for visitors to enjoy their visit.
2.1 Mission and Vision Statements2.1.1 Vision statement
Our vision is to become the first choice of quality products in the area, and a respected company across the country. Our values are vital to our future success. They offer a strong foundation to our company, defining who we are, and makes our company unique from our competitors. These values are as follows: Integrity, performance, and teamwork
2.1.2 Mission statement
The Christian Based Coffee shop mission is to provide a platform to make awareness about community concerns, friendly customer services, and products of consistently high quality creating.
2.2 Principal Members2.2.1 Members
Our team members are made up of two directors, Daniel Yu and Mike Jersey final year university students, and the Manager, Gifty Ofori-Adu who is an entrepreneur with a booming business in online shopping. We also have a motivational person, Priscilla Synaepa -Addison who also doubles as a financial manager. She has a good background in statistics and computer science. We also have two engineers in our team they are Kofi Dwomoh Ababio and Moses Obeng who have a passion for programming. Both of them have worked for big companies in the country. In addition to the team, we also have 10 staff members. Additionally, we have two baristas at the startup.
2.2.2 Personnel plan
| Leaders/managers | When needed (number of months/years after opening) | Salary at start-up (total per year) | Outside Services Needed |
| Key Functions | |||
| Directors (2) | At start up | $50,000 | Yes |
| Manager | At startup | $28,000 | Yes |
| Motivational person | At start up | $41,000 | Yes |
| Baristas (2) | At start-up | $40,000 | No |
| Engineers(2) | 5 months | $40,000 | No |
| Staff members (10) | At start-up | $120,000 | Yes |
Christian based Coffee shop is a limited liability company. The company has registered as LLC to protect assets in case the business run into problems.
