YOU must have this textbook!!!!!!!!!!!!!!!! Please do not accept this assignment if you don’t own the textbook!!!!!!!!!Management: Leading and Collaborating in a Competitive WorldEdition: 12th Read
Example 1:
Part 1 Global Strategy
General Mills
https://www.foodbusinessnews.net/articles/7278-general-mills-announces-new-global-organizational-structure
The company uses a global strategy to drive growth and opportunity as well as growth in their other departments such as dairy products. By going globally, their products are already "28%" internationally and net sales were "4.6 billion" at the end of May in 2017.
Part 2 Transnational Strategy
Nestle
https://www.scoop.it/t/business-case-studies/p/3998550667/2013/03/19/nestle-s-growth-strategy
With low costs through "economies of scale", Nestle offers different product to different markets such as 85% of the market for instant coffee in Mexico. They try to match the tastes in that country to gain its control and increase their profit.
Part 3 International Strategy
Heinz
https://opentextbc.ca/strategicmanagement/chapter/types-of-international-strategies/
Heinz provides certain ingredients or leaves out ingredients that match local preferences such as leaving garlic and onion out of curried beans for Indian culture.
Part 4 Multinational Strategy
McDonalds
https://www.coursehero.com/file/p5i6pg4/McDonalds-is-considered-a-multinational-corporation-or-a-transnational/
McDonalds has tens of thousands of their restaurants in more than a hundred countries. They offer products that are found in on country that is in another country.
Example 2:
Global Model………….Starbucks Coffee Company
http://panmore.com/starbucks-coffee-company-organizational-structure
Starbucks uses the global organizational model in-order to facilitate its business development on a global level and to keep them at the top of their industry. It is common for method to be adopted by companies that view the world as one market and assume that there is no difference among the different countries that consume the product. (Bateman, Snell, & Konopaske, 2016)
Transnational Model………… Panasonic
https://www.panasonic.com/global/corporate/management/governance.html
They use the transnational system to unite the 37 different divisions that make up the company; they then divided the different unit into four separate business divisions. Then each group promotes growth and evolution of the product they are responsible for, and then they share their information with the other divisions to help spread their product globally. This concept allows manager to “think globally but act locally”. (Bateman et al., 2016)
International Model………………. Heinz
https://hbr.org/2011/10/the-ceo-of-heinz-on-powering-growth-in-emerging-markets
The international organizational model works well for this company because they were a company that was already established and have expanded to have their brand each other countries, they then faced the challenge to adapt to each local market so that they could adapt to local demands. This allows for one company to be in multiple places and to offer multiple different goods that range in price and quantity. “An advantage of this model is that it facilitates the transfer of skills and know-how from the parent company to subsidiaries around the world. (Bateman et al., 2016)”
Multinational Model……………… H&M
https://www.forbes.com/companies/hm/?list=top-multinational-performers#20668b8f7280
The multinational model works for this company because it offers different styles and different brands just depending on what their location is, this is effective because it allows a single company to appeal to many different regions from within the same company. Even though the product might have a different name it is still covered under the main H&M company. This allows one company to be successful as well having other smaller branches that are also successful.
References
Bateman, T. S., Snell, S. A., & Konopaske, R. (2016). Management: Leading & Collaborating in a Competitive World (12th ed.). New York, USA: McGraw-Hill Education.
