As you continue your consulting role, the next task is to deliver a professional development program to the CEO of your chosen organization. ***See Attach Paper for Organization to Use***It is importa

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Rhino Foods Inc. was founded by Ted Castle and Anne (his wife) in 1981 starting as a small ice cream shop. Today, the company has more than 150 employees, generating around US$ 50 million annual revenue. Ice cream sandwich is its major brand (1). The company major local competitors are; Purbeck Ice Cream Ltd, Three Twins Ice Cream, and Concord Foods.

Generally, in any organization, organizational culture plays a major role in determining employees’ motivation thus affecting their productivity. A favorable or good culture will boost employees’ motivation, creativity, and innovation and as a result increase productivity. However, Rhino Foods has successfully instilled various positive corporate cultures; the company is promoting a number of cultures in the organization that are decreasing employees’ productivity slowly by slowly (2). The most concerning culture are the company’s customer-centric nature and the organization structure which is strictly chain of command communication.

For Rhino Foods, its vision of being the most customer centric company in the food industry has pushed it forward, a vision which would only be achieved through employees. However, the company leadership been putting more emphases on the customers satisfaction without giving the employees the recognition they deserve leaving employees feeling unvalued and uncared for. Such feeling definitely makes employees less motivated thus unwilling to offer their best to the company, eventually leading to a decline in productivity as it has been recorded in the recent months (2).

Another issue at Rhino Foods that is affecting employees’ productivity is the company’s communication policy. At Rhino Foods, communication, especially upwards communication is usually done by strictly using the chain of command. For instance, if it is the employee at the lowest level want to communicate about something to the company’s manager, he or she will be required to communicate it to his or her immediate supervisor, then the immediate supervisor take the message to his immediate manager and so forth until the message reach the intended person (3). The prolonged communication chain demotivates the employees in a number of ways. First, is the employee want to let the management of the company know something about his or her senior, it becomes very difficult and secondly, the long communication chain discourages employees from sharing the new ideas they may be having about improving various aspects of the company’s operations.

Rhino Foods is weak in a number of areas regarding its organizational culture. The first weakness is that it has a conservative leadership that finds hard to adapt to new ways of doing things. A good example is its unwillingness to adapt modern communication networks within an organization such as the star or the wheel communication networks where every employee is made to feel that his or her views are valued. In addition, these networks are less time consuming. The second weakness is the organization failure to understand that employees should be given equal, if not more, attention just like customers.

To solve the above issues, the company should adjust its vision, which is being the most customer centric company in the food industry, in order to accommodate its employees into the vision to make them feel that they are part of the organization’s future. This way, it will be able to come up with new strategies which will recognize employees as an integral part of the company. The strategies may involve company coming up with various motivation programs meant for the employees, for example, rewarding the most productive, the most improved etc. programs which currently do not exist.

About the communication system, the company should bring to an end the current chain network communication and adopt other communication networks. The star and the wheel communication network would be the best to ensure free flow of communication between the subordinates and the seniors with any interference, within the shortest time possible, and also with the highest level of confidentiality. Employees will be motivated and encouraged to be efficient at work place knowing that their ideas, complaints, and views are valued by the company in which they are working and this will make them psychologically settled thus being productive.

References

Rhino Foods. (2018, December 27). Rhino Foods. Retrieved January 28, 2019, from Rhino Foods web site: https://www.rhinofoods.com

Arkadiusz, B. (2016). The Emerging Landscape For Retail Fast Food. International Journal of Production Research, 19, 31-47.

Gurgess, S., & Sellitto, A. (2015). Food Industry Profile in the United States: Rhino Foods. International Journal of Electronic Commerce, 62, 36-51.