Papers listed in document "Papers to Merge" need to be ordered and compiled into one final document Document "Things to fix" are professor feedback and notes and things that need to be fixed in the n

Justification of the Project

Setting up a business is never an easy task nor is it drive through the project as it entails many elements that need to be considered overtime to make the business viable. In this justification study, the main framework will be developing a closer understanding of how and what exactly the project study has been all about and how it has been established. Through understanding this vital factor, the study will further dive down in looking at some of the primary and critical elements such as rationale of the business, some of the problems the company might face as well as the opportunities the new enterprise has.

The study will also take a brief look into the market the business is aiming to thrive in, and through this, this study will look at the relevant and present competition this company of choice might be facing and how it is handling the various challenges. In the long run, this study will dive into the company as a whole in explaining some of the variants that make the company what it is. This will also lead to a better comprehension of how the products and services offered by the company at hand are innovative and part of a revolutionary project in the long run.

The rationale of the Chicken Bite Idea

The Chicken Bite Project is a project is a business venture that came to be after a long consideration of human health and human wants. Human health is a costly subject matter that many people feel overwhelmed with to the extent of wanting to avoid any ailments at all costs. Thus, having this knowledge at hand, the project dived into on to the primary human needs in the lifespan of an individual with the aim of understanding some of the possible looming threats that can be put to bed. Through well-guided research and analysis, the project determined that food is one of the main pillars in human wants and needs and it is also one of the most vital organs that causes most illnesses that lead to chronic conditions in human lifestyles.

Thus, making a healthier move and change in the human diet will equally result in better health. The other reason for the Chicken Bite Project is the ambiance and market muscle that Walmart Inc. has managed to acquire over the years through its massive chain stores and products. Having a fast food enterprise being set up under the wings of this multibillion-dollar business makes it more than possible to attain the most relevant financial muscles, market structures, and business setups. Therefore, this opened doors to the Chicken Bite Project, which aimed at targeting healthier living at an affordable and flavor-filled price.

The problems the new Business Addresses

The fast-food industry has been around for eight decades since its inception by Billy Ingram and Walter Anderson in Wichita, Kansas in 1921 (Wikipediaorg, 2018).  This industry came into the food market as a ready-made and ready to eat a product that was filled with flavors and all the goodness one can attain in one bite. However, since time and memorial, fast foods have not been known to be healthy, neither have they made any effort in making human health a consideration.

Therefore, this is a significant problem in the fast food industry as it makes it difficult for people to enjoy any health products as many at times they end up losing flavor. Therefore, this is the central dilemma that this project (Chicken Bite Project) addresses. The Chicken Bite fast food product is a healthy and ready-made item that meets all the health standards that are expected in any meal, the first standards being a balanced diet. Therefore, this business ventures aims at healing the torn veil of healthy and delicious snacks by turning fast food into a more vigorous and still maintain the appealing aromas and tastes (Smith, 2016).

Possible Opportunities

The Chicken Bite Project has an opportunity of winning over the fast food clients as they will be more willing to enjoy a healthier snack/meal that offers the same amount of flavor in carefully developed portions that will reduce the risks of illnesses and obesity. Considering it is a branch of the Walmart enterprise, the business equally has a possible ability to attain a multi-global level business establishment. This will make it possible to take over the fast food market in a matter of months if not years. This concept also has an opportunity of buying out its competition as it has started the new business ahead of its competitors. Thus, various buyouts and merges might take place between Walmart's billion dollar move and other existing fast food chain restaurants.

Market Structure

This new business has ventured into the fast food market which is a market that has been around for very many years and is as complicated as it is profitable. Considering this is a new product being brought to the industry, the first set up will run as a testing/ pilot program to establish the possible variants that will be experienced in the long run. However, the Chicken Bite Project has a market advantage over other companies, as it is a Walmart business. Thus, the industry will have an opportunity to explore the 70% market share that Walmart has in all the states and nations it has established itself. On the other hand, considering the product is a healthy product alongside a well-trained and skilled set of employees, the service offered will be very relatable for various individuals as Walmart is a neutral workstation regarding gender and race.

The business also has the opportunity to rise and shine as it will be able to sell its product across all the established regions thanks to its healthy line of produce. Not only this but the Chicken Bite Project has the ability of opening up a new business opportunity market considering it is the first of its kind, this product will also have the knowledge of winning over the older generation of 45-60 years of age as it is a healthy meal that can be enjoyed by people of all ages (Park, Kang, Choi…, 2016, December).

Competition

As pointed out earlier in the study, the Chicken Bite Project does not necessarily have direct competition as it is the first of its kind affordable and 100% certified healthy fast food product in the market. Nonetheless, the company does face massive competition from mega-institutions such as the McDonalds, Burger King, Dominos and KFC. These three enterprises are the main competitors that are most threatening in the market. However, the advantage the Chicken Bite Project has over the other companies is that they are dealing with a healthier product. This is the central aspect that separates the Chicken Bite business from other competition products (Park, Kang, Choi…, 2016, December).

The Company Element

Walmart is the largest retail company of all time with extreme amounts of returns and number of employees. The company has been in existence since 1962 when the first ever Walmart was established in Arkansas. It is also important to remember that the new product, or market being ventured into by Walmart, the food industry, is a market that also runs under the same principles. First and foremost, the Chicken Bite Project equally uses the cost leadership strategy/principle that happens to be the company’s backbone pillar. Through this principle, the product will be able to offer high-quality food and offer it at a very affordable price to the public hence making the new branch have power over the market prices that are provided in the market area.

Walmart’s mission statement is, “to save people money so they can live better." This mission statement applies to the cost leadership which dictates the prices of the products in Walmart to be the most favorable as compared to those offered by the competition. Therefore, the Chicken Bite agenda will also be living and abiding by these set of rules and regulations set up by the parent company. Walmart also has a strong vision that states, “Be THE destination for customers to save money, no matter how they want to shop." This vision statement recently implemented in 2017 as the company opted to move into new markets and industries having conquered the retail markets.

This vision shows the determination Walmart has over made people attain comfort at affordable prices no matter where they are from, whom they are and how they chose to shop. The company prides itself in making the client the number one priority as opposed to making profits. The company equally believes that pleasing and treating the client in the best way possible is the only way for any company to attain reasonable and high-end advantages without many struggles. This notion makes Walmart and the new fast food business accomplish utmost clients and still retain its clients through thick and thin thanks to making them a priority. As a result of the above elements, the new fast food enterprise is aimed at making sure that the public attains the best quality and service as possible (Park, Kang, Choi…, 2016, December).

An Innovative Business

By the mention of the business produce and studies, it is evident that this fast food commodity has two unique factors that make it innovative and exciting to anyone who might come across it. The first element is the ability of fast food to healthy. This might turn out to appear as if it is a myth, but this is not the case since the Chicken Bite Project has been tested and certified by various health and food testing agencies (Smith, 2016). The second move that makes this business and product innovation is the ability to offer high quality and selling it at a more affordable price as compared to the currently available fast food products. Considering the fast food industry is primarily known for its unhealthy foods and high rates, the new changes made to Walmart's fast food, the company is most definitely innovative and very attractive.

References

Park, L. W., Kang, B., Choi, M. I., Jeon, S., Cho, K., Chang, H., & Park, S. (2016, December).

Securing Target Consumers and Markets through Developing Mission Statements: An

Analysis of Company Mission Statements. In 2016 IEEE 18th International Conference

on High-Performance Computing and Communications, IEEE 14th International

Conference on Smart City, and IEEE 2nd International Conference on Data Science and

Systems (HPCC/SmartCity/DSS) (pp. 1536-1537). IEEE.

Smith, I. H. (2016). From Cultivation to Consumption: Linking Urban Agriculture, Nutritional

Sciences, Environmental Sciences, and Telehealth to Food Deserts and the Social

Determinants of Health. Journal of Agriculture and Environmental Sciences, 5(1), 20-24.

Wikipediaorg. (2018). Wikipediaorg. Retrieved 23 December, 2018, from

https://en.wikipedia.org/wiki/Fast_food

IMPLEMENTATION

Introduction

The new Walmart Chicken Bite project is one estimated to make a new revolution in the food market and will have more than a positive impact on the primary Walmart business as a whole. The new business venture aims at offering fast food meals and snacks that are healthy and equally satisfactory to the fast food lovers (Best, 2016). Therefore, for this business venture to be established and to be successful, it will require several elements both physical, technical, financial as well as human labor intensive.

In this case scenario, this study will be looking at the vital implementation plan for the new business venture. None the less, this section will be focused on the more physical side concepts of the implementation plan as a whole. Therefore, the study will have a close and personal look at the physical and technological resources that this new business will be able to use and employ in its functioning and viability. This look will also be able to get close to understanding what impact Walmart as the parent company will have on the new business venture as a whole. This documentation will equally be looking at the implementation schedule that will be used in making the implementation come to pass. The study will also look at the possible intrapreneurship and entrepreneurship factors that might be present in the implementation of the project in and with relation to the Walmart brand (Pope & Pope, 2015).

Resources used in the Implementation Process

Walmart is the largest retail company across the globe having vast physical resources and technical prowess that can make it more than possible for the Chicken Bite project a success. With regards to the RBV proponents, it is better for a business to venture into new markets gaps while utilizing the resources it has at hand. Therefore, the fast food project will rely on most of the existing resources as it shall be discussed and evaluated in this study (Capgeminicom, 2018). 

First and foremost, the business will have two main categories of assets that will work for hand in hand to make the company a reality. The assets will be grouped into:

1. Tangible Assets

Considering that the Chicken Bite project is a subsidy of Walmart, it has the upper hand at making it big by exploring some of the most valuable assets that Walmart has into its business structure. When it comes to tangible assets, Walmart has several masses of land, buildings, machinery and equipment which all can make the fast food venture a reality. Below is a closer look at some of the central and vital assets that can be used by the Chicken Bite project and how they can benefit the business from implementation to its running.

1. Property, Land and Buildings

When it comes to property and land, Walmart has been able to improve its numbers with each year buying masses of land in the US as well as internationally which is an aim of expansion and building its base capital. The company also has managed to acquire 90% of all the buildings it has set up its chain stores, warehouses and transportation industries (Pope & Pope, 2015).

Walmart has over 11,200 stores having opened 125 stores in 2019 in the first week of 2019 (Kakde, More, Magarwadia & Kejkar, 2017). According to Stock Analysis on Net, Walmart’s equipment and plants have a viability of a certified 48.12% (Stock-analysis-onnet, 2019). This means that the company still can use most of its equipment’s for an extra ten years considering they are still in mint conditions. As for the value of Walmart’s property, it has been hitting a new scale with every passing financial year as shown below.

The graph above proves that Walmart has a continually growing amount of property. These properties can be the first most important asset to the Chicken Bite project since these properties and buildings offer an ideal location set up for the business. As pointed out before in previous business plan modules, the fact that Walmart is already established and has a large number of established buildings can offer room for a fast food joint by Walmart under Walmart. This is by far the most important assets as it will eliminate any extra charges that might take place with looking for new location and leasing of new buildings and joints. This is also a very viable strategy as 90% (Lindsey, Mahmassani, Mullarkey…, 2014), of people living in the US alone live 10 miles from a Walmart store (Best, 2016).

1. Technology

Since the start of Walmart, there has been a rise in various techniques some of which are tangible and have made it possible for Walmart to build its enterprise. These assets can make it possible for the new business venture to become a success when the technologies are implemented. In the implementation strategy, the Walmart Towers are some of the prime assets that can be attained in performing a successful and competitive fast food establishment(s) (Best, 2016).

The towers are automated kiosks that can perform tasks such as trading in, selling and can also be used for payment (George Anderson, 2019). Unlike the typical drive-through windows, this is a self-governed system that can be established anywhere including schools and police stations as well as a hospital to offer services from Walmart. Considering these towers are directly connected to the Walmart mainframe, they can be used for ordering fast foods that can then be delivered by the revolutionary drown transportation system invented by Walmart. In other cases, the meal will also be provided through the regular delivery bikes which are more than efficient as they can cover more ground in a tight time frame and can easily avoid traffic (George Anderson, 2019). 

1. Intangible Assets

1. Brand Name

The business endeavor by Walmart of walking into the fast food business will require little to no advertisement or promotion as the Walmart brand and reputation has grown and been around for more than half a century. The Chicken Bite will immediately scale marketing levels from its parent's company's name and legacy. Therefore, it is more than essential to ensure that the business is maintained at all times under the Walmart brand name to provide better marketing (Pope & Pope, 2015).

1. Intelligence

An extra intangible asset that the Chicken Bite business can use is the Walmart financial system cards such as the master card which can easily be accessed through biometric data which is encoded into the system and the card. This form of technology makes it possible for a cashless purchase which will be charged and paid wirelessly once the customer gives their biometric signature regarding their fingerprint or facial map out which can be collected from individual sensors around the store. This move will make it possible for the fast food business to save on time wasted with lines on cashiers and the challenge of dealing with insecurity (Wiredcom, 2019).

Cloud computing services are also a crucial intangible asset that the Chicken Bite business can attain success from. Cloud computing entails marketing and selling abilities that will make the fast food business on 24-hour demand and growth (Steve Lohr, 2019). The new enterprise will equally benefit from employing the backbone strategy of cost leadership which is a strategy that has seen Walmart become what it is at the moment. Offering fast food that is healthy, delicious and topping it with affordability will make it the perfect strategic move for the Chicken Bite business as it will be selling itself at ease. This move is better than getting in a head to head competition with other fast food companies by raising prices since it might not intrigue nor attract clients.

Implementation Schedule

Grouping tasks in levels that can easily be tackled at once make it easier to attain results faster and easier (Kerzner & Kerzner, 2017). Therefore, for the implementation of the project, there will be four levels of enforcement each of which will contain its tasks and entities. Below is a breakdown of the implementation phases:

Project Review Processes

From the phase description pointed out above, it is clear and evident to see that the business has been compartmentalized into functional groups that are easier to deal with. In this case, this strategy has been used to make Walmart's various departments useful in fulfilling the project. Not only will this ensure that the project is moving as planned, but it will also ensure that the new business is fully understood by all parties and is welcomed into the industry as a whole. Below is a list of some of the indicators and strategies that will be used to make sure that the business is on track:

1. Technology aids: As pointed in the phases, there is a two-month window which will be dealing with the technology to be applied in the business. Therefore, there will be some tools that will be used to record the progress of the company regarding sales, number of customers per day, and social network success and relevance growth.

2. Inventories: It is common in nearly all businesses that inventory keeping determines the growth and success of an industry. Hence making it part of the progress and review indicators.

3. Social Network and Customer Reviews: From social media, the company will be able to see the reviews and comments as well as recommendations that most of the client's post. Through this, the Chicken Bite project will be able to weigh its popularity as compared to other fast foods in general (Wilburn & Wilburn, 2015).

Intrapreneurship

The Chicken Bite business is a business that is starting up under the wings of the world’s largest retail company Walmart. This makes it an intrapreneurship move as it will be aided by the business itself as it aims to dive into new markets. This business is a fostered innovation by the parent company that aims at providing affordable healthier fun meals and snacks as making sure the customer gets all they need at an affordable price and in the best and highest quality around is the mission Walmart holds dearest (Gawke, Gorgievski & Bakker, 2017). Therefore, through this innovation, Walmart will be more than able to protect most of its intangible assets such as brand name and stature as the most consumer-friendly company in the world. The firm will also be able to protect intangible assets by winning over new markets as a whole and being able to offer a new positive element to society; health. Through this, the company will maintain and even build on its reputation and make itself a leading trademark of health.

References

Best, D. (2016). Embrace Our Food Industry (R) evolution. Cereal Foods World, 61(3), 130-132.

Capgeminicom. (2018). Capgemini Worldwide. Retrieved 5 January 2019, from https://www.capgemini.com/service/invent

Gawke, J. C., Gorgievski, M. J., & Bakker, A. B. (2017). Employee intrapreneurship and work engagement: a latent change score approach. Journal of Vocational Behavior, 100, 88-100.

George anderson. (2019). Forbes. Retrieved 5 January 2019, from https://www.forbes.com/sites/retailwire/2018/04/18/walmarts-pickup-towers-leverage-its-biggest-asset/

Kakde, M. V., More, H., Magarwadia, B., & Kejkar, V. (2017). Effect of Pile Density on Physical Properties of Terry Towel Fabric.

Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

Lindsey, C., Mahmassani, H. S., Mullarkey, M., Nash, T., & Rothberg, S. (2014). Regional logistics hubs, freight activity and industrial space demand: Econometric analysis. Research in Transportation Business & Management, 11, 98-104.

Pope, D. G., & Pope, J. C. (2015). When Walmart comes to town: Always low housing prices? Always?. Journal of Urban Economics, 87, 1-13.

Stock-analysis-onnet. (2019). Stock Analysis on Net. Retrieved 5 January 2019, from https://www.stock-analysis-on.net/NYSE/Company/Walmart-Inc/Financial-Statement/Assets

Steve Lohr. (1444). Bits Blog. Retrieved 5 January 2019, from //bits.blogs.nytimes.com/2015/10/14/walmart-takes-aim-at-cloud-lock-in/

Wilburn, K., & Wilburn, R. (2015). Social purpose in a social media world. Journal of Global Responsibility, 6(2), 163-177.

Wiredcom. (2019). WIRED. Retrieved 5 January 2019, from https://www.wired.com/2009/10/walmart-hack/

Company and Key Personnel

Introduction

In business, the developers, managers and implementers always aim to make the company different and better than those of the competitors. Thus, this leads to the invention and inception of come core competencies that other organizations cannot match up to. Since business is all about making profits and attaining a more comprehensive market level with every passing day and fiscal year, this study will be looking at the new business idea developed for the Walmart organization to enter the fast food industry.

Therefore, this study will have an in-depth and rational look into the various competencies available in the chicken bite project. The study will also explain how the concept fits with the implementing organization’s skills. Considering the new business will be rising from a parent organization that already has established itself, this particular study will look into how the culture from the parent company will impact the new company as well as how it can be modified to fit into the new business structure.

This study also aims at developing an understanding of and on some of the key roles, responsibilities, and qualifications that will be included and needed for the implementation team to be complete. The study will also include a segment of functions and tasks that I the developer of the project will be taking play in and how to accomplish them. In conclusion, the study will also include a contingency plan if the need for modifying the team arises.

Organization's Core Competencies Concept Fit

Walmart is by far the most successful retail company in the world as it is also the most valued company across the globe. This makes it possible for the company to set up new businesses along the way as a means of improving its market structure and getting more original ways of attaining revenues. None the less, the chicken bite project being one of the new businesses that the company aims at implementing, the new business needs to be in line with the parent's company's competencies. The Walmart Company has three main skills that are the primary bread and butter of the great Walmart Empire (Sati, 2017). These pillars are as follows:

1. Chain-store of businesses

2. Low prices

3. Logistics

With the chicken bite project, the above competencies will be featured in the industry at all times aside from the chain-store of enterprises. However, this feature will be used in the expansion plans as only two of the main Walmart chain-stores will be used in the implementation plan. Below is a list of the competencies that will be developed and used by the new business:

1. Customer Customization: This move is one that allows the customer to mention or choose what they would want to be kept on their meal or how they would want it prepared. This makes it possible for the customer to feel part of the company as a whole ((Muñoz, Kenny & Stecher, 2018).

2. Low prices: As mentioned before, the chicken bite project will be able to use the cost leadership strategy to ensure that the new fast food entity offers the best prices possible in the market. This is a similar strategy used by Walmart thus making it a price regulator as well as a monopoly everywhere it goes.

3. Certified healthy products: The fact that other competitors do not offer healthier meals makes it a derailing factor when a new business is set up and can suggest what they cannot as it will break their business. Therefore, using this niche, the chicken bite project will make sure they provide healthier fast food products that are very delicious and unique in flavor, presentation and benefits.

4. Logistics and own farms: In a previous milestone, it was mentioned that the chicken bite project aims at attaining its farms or partnering with independent farmers who will be offering the various products needed for the new fast food enterprise. Not many companies have their source of produce which is healthy and 100% from the farm. Therefore, this will be used as a marketing strategy. This is so since many people will relate to the business idea as it is healthier, organic and promotes local businesses and farmers (Smith, 2016).

The four pillars mentioned above are what the new company will be able to do best as compared to its competition, and this will lead it to have a lead in making profits. The four pillars of chicken bite competencies will be used in distinct ways interlinked with the parent company to make it possible to ensure that the company captures all its market mass (Sati, 2017).

Company Culture

For a successful implementation, the company or rather the new business has to adopt three core values that will make the culture in the new industry a success. The core values are team building, diversity and respect. These values might appear necessary, but they have more impact than one could expect them to have since they contain other elements that make them better. From the aspect of team building, the company will develop a culture of lifting one another as they progress as well as working hand in hand with the clients to make sure that they improve their services.

Diversity is an element that is present across the globe and is equally applicable in the new business as it will ensure that the employees and customers can interact and feel appreciated from an ethical and racial background. This makes it possible to attract clients from all walks of life as the company strives to be a race and gender neutral ground. Lastly, respect will be an element that will be cultivated in the culture from the top ranks to the bottom position as everyone will be treated as equals and no form of favors will be shown, this culture will improve the desire of working hard and staying truthful to the company's course (Rababah, Mohd & Ibrahim, 2011).

Implementation Team

In the panel that will be making sure that the new business is implemented well will come from the set initially up an organization which is Walmart. This move will be made to ensure that the skills and level of Walmart culture are further on pushed down to the new business venture. This will also make it possible to motivate those who will have received the promotions. However, there will be some roles given to new members who will bring in their level of expertise as this is a new business.

Key Roles, Responsibilities and Qualifications

For the team to be fully established and functional to be able to deal with the setting up of the new business, these roles must be included:

1. Project Manager: This role will be my essential position as I have extensive experience in handling start-up business projects as well as having worked in a PMO I am well qualified to be in this particular position.

2. Hotelier manager: This is a vital role as it is the role that will guide the project on what is needed to make a food business success or an actual food enterprise. Therefore, this will require an individual with six years of experience in the hotelier business and preferably one who has been able to manage a chain of restaurants. The role will also require an individual to have two essential recommendations and references.

3. Accountant: This is a valued role in any project and more crucial in any start-up business. Therefore, it will have to be included in the tea, as the individual will be able to take all the quotations from all the other roles and develop an efficient and actual total excerpt. The position will be conducted by the head accounting officer from the Walmart central business since the new company is a branch of Walmart.

4. Technology expert: From previous documentation, it was clear that the new business must be incorporated into the Walmart technology system. As a result of this, the head of IT at Walmart will have to be in the team to enable the implementation of the businesses network system and technologies (Kundra, 2010). 

5. Marketing and Sales expert: Since the parent company has never been in this particular business, it is mandatory to outsource the experience in the line of pricing and marketing. This role will be working hand in hand with the hotelier manager position. The qualifications will include work experience from the outsourced party having worked with well-known brands.

6. Nutritionist: Lastly, the nutritionist role will be outsourced as well as will be in the form of a company or institution that is well informed with the information needed to make the chicken bite a success in the business form as well as the health line of it.

The implementation panel will consist of the roles as mentioned above which do not necessarily dictate the actual number of members in the team but does represent the number of characters that will be needed to make the project implementation success.

Contingency Plan

Every project, plan or even new endeavor requires a "what if"program to ensure that there is always a backup ready in case of any incident. In the case of the implementation project of the chicken bite franchise, the contingency plan will be focused on the six roles that will be seated on the round table of planning and implementation. As the new application needs strong technical support to ensure a successful transition in every level and from all the other roles, it is vital to have a backup plan in the case the individual to take the place of the character ends up being busy. This I essential since the IT manager is currently linked in another project in the parent company concerning the Walmart towers (Kundra, 2010). 

Considering that the plan requires a technology manager from the head company, it might be somewhat tricky since he or she might be held up in other events that might be far too vital to put off. Therefore, in such a case, there will be a rescheduled meeting for a one on one meeting with the project manager who will present the needs tabled forward and what the IT manager is needed to do on his/her side. This will make it possible to ensure that the implementation process does not lag and the fundamental responsibilities of the manager are cared for. If this will not be possible, then the IT manager will be tasked with the obligation of assigning an individual from his/her team to seat in the meetings instead and report back.

References

Kundra, V. (2010). 25 Point Implementation Plan to Reform Federal Information Technology Management. Executive Office Of The President Washington Dc/Office Of Management And Budget Office Of E-Government And Information Technology.

Muñoz, C. B., Kenny, B., & Stecher, A. (Eds.). (2018). Walmart in the Global South: Workplace Culture, Labor Politics, and Supply Chains. University of Texas Press.

Rababah, K., Mohd, H., & Ibrahim, H. (2011). Customer relationship management (CRM) processes from theory to practice: The pre-implementation plan ofCRM

system. International Journal of e-Education, e-Business, e-Management and e-

Learning, 1(1), 22.

Sati, Z. E. (2017). Evaluation of Big Data and Innovation Interaction in Increase Supply Chain Competencies. Üniversitepark Bülten| University park Bulletin.

Smith, I. H. (2016). From Cultivation to Consumption: Linking Urban Agriculture, Nutritional Sciences, Environmental Sciences, and Telehealth to Food Deserts and the Social

Determinants of Health. Journal of Agriculture and Environmental Sciences, 5(1), 20-24.

Financial Analysis: Case of Walmart Chicken Bite

Business is similar to a car, they both run on fumes, and thus this makes it cost something to ensure that the engine is still running. However, this might also be seen as a waste of money, time or even might end up leading to a closure of the business. However, this is not and might not be the case if the appropriate planning is put in place to ensure that the company does not run out of fumes. From the hypothetical illustration, the fumes are mainly the financial backbone that runs an institution, and it is what that makes sure that an organization attains more success. In this study, the primary research will be looking into the business implementation of the Chicken Bite project from a financial analysis and funding plan point of view.

This study will offer details on the projected costs, revenue streams that will be channeled into the business as well as the estimated value that is assumed to be attained from the company. The market is a startup; a transparent budget will also be developed with foundational information over the assets and liabilities the new venture will attain and hold to its name. The costs of running and maintaining the business will also be looked into along with the capital that is needed to ensure that the company kicks off. For a well-rounded report, the study will also consider a forecast over the sales and cash flow stalemates as well as the income levels to be expected.

Financial Chicken Bite Plan

The chicken bite project is a new business that hails from the Walmart franchise that looks into diving into the food industry. The firm has been thoroughly developed over time with the aim of making sure that the business is well implemented (Aitken, 2017).

Funding Plan

• Source of Funding

The new business plan is one that will be a branch from a multi-billion dollar company which happens to be the primary source of funding that will be the company's main source of funding. Considering that Walmart is aiming at getting into the fast food industry the company is in safe hands of attaining more financial muscle as possible (Aitken, 2017). As explained and discussed in a previous milestone, the business will kick off with two start-up fast food restaurants one in a high-end area and the other in an urban region.

The business is also going to attain funding from selling some of the farm products that will be owned by the corporation. This will also make it possible for the company to ensure that the business has a constant flow of cash.

• Capital

The new business project will cost a total of 3 million dollars for each fast food joint that is to be set up for the business. To make sure that the industry attains this enormous amount, the company needs to ensure that it also develops a self-marketing strategy of its own.

• Budget Plan

Facilities Cost: As for the chicken bite project, the business will be able to maintain a clean sheet as the company will be set up under the Walmart wings. This is to mean that the location that is to be used will be the very same premises Walmart already has set itself up in.

Fixed Assets: The chicken bite project will be able to attain its vehicles, one long distance transit track, four delivery trucks, and five greenhouses.

Liabilities: The chicken bite business has a good startup set up considering it will not be able to start debt or any negative balance sheets. Therefore, the new business plan will finally be able to ensure that the break-even of the company does come sooner than expected and that the company does not suffer any form of loses regarding repayments with ambiguous interests.

Materials Supplies: The business will acquire most of its materials from the Walmart retail business to attain its appliances such as cooking ovens, refrigeration among other tools.

Total Costs Estimation

As pointed out in the above segments, the project does not necessarily require a large number of amenities to ensure that it takes off as it is already starting from a solid background. Below is a table that represents the total value that will go into the implementation of the project:

As illustrated in the table, the total cost of the implementation of the business, considering the business aims at opening two main branches at ones will cost an estimated $ 4,000,000. This number does disagree with the initial budget of $ 6,000,000 which is to be set aside, but this is not the case as the remaining amount will be used for the maintenance and running of the business. The remaining $2,000,000 will equally be divided into the two main fast food stations that will be opened during implementation (Kaplan & Atkinson, 2015).

Sales Forecast

According to the marketing and sales team, the new business venture will be using the Walmart brand to advertise itself considering they are the same company. Therefore, this will open doors for the company to have a direct connection toad n with the customers that are served in the Walmart retailer company. According to the research conducted, a minimum of 500 customers walks into Walmart with the agenda of making a purchase and many at times end up purchasing a slight snack. Therefore, with the presence of readily available clients, the below data was developed for a marketing and profit development strategy which assisted in the determining of a selling price.

From the data developed above, it is possible to say that the business has a successive plan of making it through the business industry. The information offered above has also applied the same market structure that is being used at Walmart. This model is the cost leadership model to ensure that the product being offered is moving in the market faster. This makes it possible for the business to attain maximum profits at all times and rise higher than the competition. Therefore, from this, the company has opted to set its business selling price of $5 (Gitman, Juchau & Flanagan, 2015). 

Income Projections

From the data developed above, below is the income projection that can lead to the turnover of the business in the long run. Considering that the company is aiming at selling 100 chicken bites per hour all at $5 then the value that will be made per day would be $7,500. Therefore, this means that one fast food store will be able to make $2,700,000 in one year by selling 540,000 chicken bites. Therefore, considering that the business aims at opening two fast food stores, it will be able to make a total of $5,400,000 in two years. Thus, the organization will be able to ensure that it breaks even by one and a half years (Carbaugh, 2016). 

Conclusion

The business project has a haven to start from that will make it possible to understand the various and possible elements of turning into a multimillion dollar company. Therefore, the business structure in use will make it possible for the venture to explore newer heights of expansion and innovations. All in all, the financial blanket that is present over the business not only makes it possible for the market to attain more and newer investors, but it also makes it possible for the company to have a successful dive into the food industry with ease.

References

Aitken, R. (2017). IBM & Walmart launching blockchain food safety alliance in China with

Fortune 500’s JD. com.

Carbaugh, R. (2016). Contemporary economics: an applications approach. Routledge.

Gitman, L. J., Juchau, R., & Flanagan, J. (2015). Principles of managerial finance. Pearson

Higher Education AU.

Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management accounting. PHI Learning.

Assumptions and Contingency Planning

In every aspect of life, there is always that first ignition that starts up the whole process. This is a similar case as well as a paramount one in businesses. For a company to kick off, various elements have to come to play to make the business an actual occurrence. Therefore, in the long term development of the Chicken Bite fast-food company project, this study will be looking at some of the assumptions and contingency planning that has gone into the implementation plan of the business. This study will have a look at five pillar sectors that will incorporate all the setups and developments that have made it possible to come up with an implementation of the actual business. The critical elements include some of the assumptions that have been used in creating an implementation plan and what factors lead to the findings and how they might be affected. The study will also cover some of the contingency plans to be used in the case of any backslide in the planning. The study will even touch on the legal part of the business and the corporate social responsibility and how it will affect the implementation of the enterprise.

Assumptions Made

In business, assumptions are usually made as a scope through the future of the business with either the aim of appealing to investors or assisting in developing the structure of a business. In this case, the assumptions made went both ways, including identifying the strengths and weaknesses of the business. The Chicken Bite fast-food company project aims at causing a shake in the fast food industry as it is a representation of the revolution that is about to overwhelm the industry. Therefore, having this big of responsibility makes it vital to have all and any loopholes covered to ensure that the business does become a success. Some of the assumptions that played a role in the development of the implementation plan are as follows:

1. Product Need

This happens to be the core assumption that was made and was looked into the most by all teams in the implementation group. The product need arises to be essential since it gave the team an understanding of and on how much the Chicken Bite was needed. Would it sell? Would it have a variety of clients? Would it offer any competition to competitors? These were some of the questions that went into the assumption of how much the commodity was needed. Having this assumption made it possible to develop a marketing strategy that would appeal to some consumers and a product that is different from all other fast foods.

1. Customer Base

Considering that the business is one of many that have been around for years, it was imperative to have a clear comprehension of the customer base. The assumption came to be as a result of looking for a strategic manner of networking and monopolizing clients to the new business. Therefore, considering that the Chicken Bite fast-food company project is under Walmart, the findings drove the implementation plan to take place in two strategic locations as a means of creating a trend which would lead other customers in other states want to be associated with the product.

1. Profitability

Considering the business has a high financial start-up plan, the assumption that was arrived at was, using the same cost model as Walmart would make it possible for the company to have many clients and make it a significant ‘to go to place.' Therefore, the cost leadership model was the central profit horseshoe of the business.

1. Business Culture and Image

Considering the Chicken Bite fast-food company has its ties with Walmart, the primary assumption that was developed to be used in the implementation of the business is that the business needs to reflect the neutral ground that Walmart stands for. By making this the case, the business will not be tied down to a specific race, ethical community or be branded negatively as it will be seen as an open place to and for all.

Factors Affecting the Business and Contingency Plans

The Achilles heel that faces the concept and assumptions made above can be grouped into three parts, each of which is independent of the other but might have both positive and negative impacts on the business as a whole, its business environment and concept. The segments are discussed below:

1. Cross-cultural Factors

The cross-cultural factor has one significant dilemma that is one of the most significant cultural difficulties of all times even in other industries. The race factor can be an outstanding challenge the business implementation might have to encounter, as there has always been a racial argument, especially in the fast food business. According to a study done by Nadra Nittle on the arguments made by Professor Aarti Ivanic (University of San Diego) on race and the food industry, most unhealthy fast food products are commonly associated with the African America society. Therefore, this puts a lot of pressure on the Chicken Bite business since it is a healthy fast food which can easily be misinterpreted for a Caucasian product causing a cross-cultural conflict of interpretation (Nadra nittle, 2018).

For this challenge, the business will develop an all-around type of advertisement that will be promoted days before the business is launched. The ad will have a message of togetherness and unity and will avoid any misleading racial discrimination. This move will offer a clear understanding of the product and its primary purpose thus soothing the dilemma before it arises.

1. Economic Factors

Since the announcement of the US plans on making health a number one priority, talks on the increased taxation of fast foods have been on the rise with the move has taken place on sugary drinks (Rahul Satchidananda, 2019). This happens to be a beneficial factor for the Chicken Bite Company as it is a healthy fast food restaurant which happens to be the central core of the business (Niebylski, Redburn, Duhaney & Campbell, 2015). However, the transition of being able to cater to the needs of the demand that will rise from many customers might overwhelm the business. Therefore, for contingency, the business will focus on expansions/opening of new branches after every one and a half year across the state to ease out the expected overwhelming number of customers.

1. Geopolitical Factors

All the states in the US tend to have independent judicial systems that regulate the distinctive manners in which a business can be conducted, presented or accepted into the system. This might be a significant challenge to the launching of the business, as it must entail a proper understanding of all the states despite being launched in two states.

This is imperative because any misleading ads or inappropriate presentation or a misinterpreted relation in the society can easily lead the businesses getting grounded in several states which will only create a negative rapport towards the new fast food in town. As a contingency plan, scouts will be sent in every state with the aim of understanding the cultural norms in all these sectors which will be incorporated into the business. The second contingency plan happens to be the application of the glocalization business concept which will make it possible for the business to stick to a particular business but tailoring it to the states where it will be operating (Chang, 2015).

Legalities

As part of the implementation of the Chicken Bite Project, there are several lines of laws and regulations that must be attained first and fast to ensure that the application is on schedule. Therefore, the legalities section points out the strategies to be used in making sure the business stays legally compliant and what documentation needs to be attained. Before the company can be called a business Restaurant Permits and Licenses must be accomplished. The permits are grouped in four in the following order:

1. Business License

2. Foodservice License

3. Employee Identification Number (EIN)

4. Food Handler’s Permit

The licenses are administered differently regarding state and location of the business. To ensure that the business attains and operates legally, the business will outsource some of the legal entities from the parent company to provide all the legal and official documents are accomplished before advertisements and implementation. Once the Chicken Bite Business is approved and certified, the company, the products, facilities in use and the employees need to be audited by the Food and Drug Administration (FDA) as a verification on how the food is handled, prepared, stored and the actual nutrition package (Sam Blum, 2018).

Once the audit is done, legal documentation will be made public certifying the business. The business will also have to comply with the recent Affordable Care Act which requires and food providers to detail the nutrients, calories, and ingredients of the product where it can be visible for all to see (Koh & Sebelius, 2010). To ensure that the business complies with this, the implementation team have developed a paper towel concept where all the needed data will be denoted on the paper towels as well as made available on the company’s website.

Stakeholder and Customer Incorporation

The Chicken Bite Business is one that focuses on serving a higher purpose than just making profits and scaling new hits. Therefore, the business must include the stakeholders and the consumers as part and parcel of the business since they are entities that will make sure that the business stays strong on its path of building a healthier community and society. Therefore, to incorporate the stakeholders and customers, the following model will be used (Watson, Wilson, Smart & Macdonald, 2018):

Corporate Social Responsibility

As pointed out before, the core business mission is to develop a healthier society one step at a time by offering healthier fast food options. None the less, the company also aims at becoming part of the communities where it will establish itself by various ways under the Give Back to the Community Initiative. This is a personal initiative that will be specifically tailored to the company. Some of the missions that are tiled under the effort are:

1. Making open/public playgrounds for children.

2. Making contributions to obesity and heart health centers.

3. Planning yearly company and community runs where all contributions and donations will go into building fitness centers that are cheaper and free for children.

4. Promote local farmers by purchasing all ingredients that are to be used in the fast food business.

5. Making sure that all the products are of high standards, quantities, and qualities regarding nutrition (Ye, Cronin & Peloza, 2015).

References

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Koh, H. K., & Sebelius, K. G. (2010). Promoting prevention through the affordable care act. New

England Journal of Medicine, 363(14), 1296-1299.

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https://www.vox.com/the-goods/2018/9/28/17910518/black-hispanic-obesity-rates-food-marketing-mcdonalds-commercials-sprite-fast-food-junk-food

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https://www.thrillist.com/news/nation/fast-food-calorie-counts-fda-law

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