1.1.Explain globalization of markets and of production for the companies.1.2.Detail what has driven each company to go for globalization ( buyers, advertisements, production costs reduction, etc. )1.3
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company 2 6
BU530 Globalization Analysis of Two Companies
By
Your Name
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel (DBA & MBA)
March 21, 2019
Company 1 Brief Intro:
Founded in xxxx, xx
Company 2 Brief intro:
Company 2 is a US-based xxxx, its headquarter is located xxx
1. GLOBALIZATION OF COMPANY 1 & 2
Company 1’ globalization of Markets reflects:
Currently, company 1xxx
Company2’ globalization of Markets:
Drivers towards Globalization.
Company 1’s Drivers towards globalization.
According to article ( author, year), xxx company went to countries for larger population.
Company 2’s Drivers towards globalization.
1.3 Describe the global business environment and its main elements such as culture
Company 1:
Company 2:
2. COMPANY ANALYSIS
2.1. Company Mission and Goals
Company 1:
Company 2:
2.2Core Competency and Value Creation
Company 1:
Company 2:
2.3Three Levels of Corporate Strategy
Company 1 (example answers)
Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
Department-Level Strategy is Functional Strategy.
Company 2
Corporate Level is Strategy Growth strategy, considering its current acquisition (author, year). Or based on new products introduction ( author, year), company A is executing growth strategy.
Business Level Strategy is Differentiation strategy that offer services or products with unique features.
Department-Level Strategy is Functional strategy.
COMPETITOR ANALYSIS.
3. Competitor’s analysis
3.1. Number of competitors in each market (domestic and international)
Company 1:
Company 2:
Market share of each competitor
Company 1:
Company 2:
3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:
Company 1:
Company 2:
Whether each competitor focuses on high quality or low price.
Company 1:
Company 2:
3.5. Whether competitors tightly control channels of distribution.
Company 1:
Company 2:
4.Standardization or adaptation strategies in other countries
4.1.Standardization strategy in product A in Country A/ Adaptation strategy in Marketing in Country B
4.2.Adaptation Strategy in Product B in Country C/ Standardization strategy in Marketing in Country D
4.3. specific brand name/brand image/relevant a country’s back ground with regions, culture, history, and counterfeits.
5. Conclusion (Your own words)
5.1List of References:
