THE COMPANY IS APPLEWhen completing the "Internal and External Analysis" assignment earlier in the course project you were tasked with creating three strategic goals for your chosen company. From this

APPLE COMPANY

Name

Institution

Apple Company

Industry description

It is a technology establishment based in California that trades electronic gadgets, software and also online services. The company also sells hardware products such as iPhone smartphone, iPad tablet computer, Mac PC, iPod media player, Apple watch smartwatch, Apple TV and the HomePod smart speaker. Software sold in the company includes iOS and macOS operating systems, Safari web browser, iLife, and iWork creativity as well as productivity suites. I want to focus on iPhones.

The Apple Company is continually growing and expanding its markets. The company is also increasing in terms of developing its products in a way that creates more advanced products that meet the preferences of its clients. In 2018, the company recorded the highest revenue of 265.6B U.S dollars. iPhone generated most of this income with its sales amounting to 218B U.S dollars, which is about 82% of the total revenue. Most of this revenue is plowed back into the company to facilitate the production of new and upgraded products.

iPhone smartphones are in the maturity stage of product development. The company has made a lot of products and examined new competitors, new potential markets and also any modifications necessary in brand image. At the maturity stage, the establishment is making many sales and is at the climax of the business. At this stage, it is only focusing on maintaining its competitiveness to in turn support its client base (Arocha, 2017).

Among the target markets for iPhone smartphones from the company are college and university students, business people and even adults. Students require smartphones to record and also keep their notes organized. Business people need iPhones for effective communication with their clients while adults use these smartphones for the camera, internet connection, storing documents and also for map directions (Ng.et.al, 2017).

Target market

I choose the business people as one of the primary target markets for iPhone smartphones. The main features of these people are that they make a lot of communications regarding their businesses and also need to store a lot of data concerning the same. This makes smartphones an ideal gadget to possess for their companies.

Most business people look for different features of an ideal smartphone to use for their business transactions. Among the highlights are functionality, design and data security, among which are the top priorities for iPhone smartphones. The iPhone has set a high benchmark for other mobile phone providers through setting high quality for their products. They are, therefore, a favorable choice for any business person.

Business people are the main topic for the iPhone smartphones industry. The clients' reviews posted on the company's website and social media platforms are taken seriously, and the company strives towards fulfilling the needs of clients.

Competitive analysis

Among the main competitors of Apple Company in the line of iPhone smartphone production is Samsung Company.one of the strengths of the competitor company is that it has a broader range of products extending to home appliances, semiconductors and even consumer electronics. The company is also a strong brand with a stable client foundation form Europe, and Asia. However, the company has a weakness in that it has an extensive product portfolio. Hence, it fails to create its identity in the minds of its clients and cannot perform to its optimum level for all of its products (Rani.et.al, 2016).

The target market for Samsung is broad in that it targets any individual from 20s and above who can purchase their products. I believe that the company should have a specific target population that will create the basis of their production. It is essential since the company will be able to come up with the best products they could offer by focusing on a specified line of products.

The marketing strategy for both companies is different in that Apple Company is more specific than the Samsung Company. Apple Company checks the needs of the clients to produce goods that meet their preferences while Samsung Company, on the other hand, is much diversified and does not focus on any of the target markets (Peñaloza, 2018).

Regulations

Apple Company is based on the privacy policy that guides its operations. The system guides the company in covering collection, usage, disclosure, transfer and even storage of private data. The company's products, therefore, contain data and privacy information for specific features that require access to an individual's private information (Reyes.et.al, 2018).

References

Arocha, J. B. (2017). Getting to the Core: A Case Study on the Company Culture of Apple Inc.

Ng, S. F., Hassan, N. S. I. C., Nor, N. H. M., & Malek, N. A. A. (2017). The Relationship between Smartphone Use and Academic Performance: A Case of Students in A Malaysian Tertiary Institution. Malaysian Online Journal of Educational Technology, 5(4), 58-70.

Peñaloza, L. (2018). Apple: from subculture to cultural dominance. The Business & Management Collection.

Rani, H. M. N. S., Zuber, F., Yusoof, M., Zamziba, M., & Toriry, S. (2016). Managing Cross-Cultural Environment in Samsung Company: Strategy in Global Business. International Journal of Academic Research in Business and Social Sciences, 6(11), 605-613.

Reyes, A., Qin, P., & Brown, C. A. (2018). A standardized review of smartphone applications to promote balance for older adults. Disability and rehabilitation, 40(6), 690-696.