****DUE IN 8 HOURS!Assignment:For this assignment, you will choose one of the three topics below and write an essay of complete 2-4 pages, should be written in Standard English and done in MLA format.
Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed (target audience).
Address competition in each region and how the new product or refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.
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Address competition in each region and how the new product or refresh (NUGENIX) provides a competitive advantage – 300 WORDS ONLY.
THE PRODUCT IS NUGENIX
