InstructionsAnswer the below questions regarding the firm Yoshi-Keep Moving. You can visit their website at www.startyoshi.comQ1. Provide a description of the product/service and a brief history o

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Yoshi-Keep Moving

Question 1

Theory

Robert Grant opines that proper product development involves introducing a unique paradigm of the product (Grant, 1991). According to him, the long term results of the product dependability are a remarkable increase in productivity and reduction on labour costs. According to him, the uniqueness involves the utilization of past historical lessons in order to get a competitive advantage (Grant, 1991).

Analysis

Yoshi is an automotive industry player. Yoshi offers threefold car services being gas, car wash, and car general services under the name Yoshi. The general car cleaning takes place at different levels with each level involving cleaning of the car parts as well as car detail. The firm also offers services for delivery of fuel to the proactive car owners. It provides car maintenance services to customers that take the form of a check on the windscreen wiper blades, windshield fluid, engines, and tires. The services are accessible on an online platform managed by Yoshi and which operates at the convenience of its customers. The services offered by the firm are evidently informed by its rich history and in line with the theory of product line engineering. The firm’s bad experience with the fuel pumps in March 2015. The experience prompted an invention of fuel vault to improve delivery of fuel by Yoshi. The developments have been made more financially viable through bringing of investors on board in October 2016.

Research

A rich history has the potential of creating the necessary organizational memory which inspires performance and firm growth (Walsh & Rivera, 1991). As a result, the firm’s solution for the market problems, it has launched in cities starting with Atlanta and Austin.

Question 2

Theory

Goi Lee formulated theory or marketing. He opines that the products must be placed in the proper location bearing a proper price tag and at the appropriate time. He argues that it is only through the strategy that firms can reap the benefits of the economies of scale (Goi, 2009).

Analysis

The customers want the product for car cleaning, maintenance and gas, and fuel supply services. Customers prefer it owing to its carbon resilience and cost and time saving for consumers. These three are done under one roof at Yoshi garages. The services are satisfactory to the customers appealing owing to the convenience as car owners are left to worry about driving the car only with other services catered for by Yoshi. The services are offered under Yoshi brand. The signature platform for the business is electronic. Yoshi is present in most of the cities. It is also expanding in the cities based on the statements that are made by the potential and actual clients. This is expressed by the statement that “Let us know that you want to bring Yoshi to your city.” The firm also takes the advantage that it delivers lowest-priced gases when compared with other brands within zip zones. It is estimated that a buyer will save up to $ 240 a year (Cooper, 2011). For other services such as car maintenance and cleaning, the comment by Sara from Atlanta shows that the charges are higher which the customers are still ready to pay more owing to time-saving of an estimated 33 hours a year (Martin & Schouten, 2012). The firm promotes itself through an online presence. Its website is also customer friendly with a full description of the firm services.

Research

Running a customer-centric business is an effective form of marketing (Meunier-FitzHugh and Piercy, 2007). The customers are looking for chances where services are given at their convenience with saving on time and without interfering with their other schedules.

References

Cooper, R. (2011). Winning at new products: Creating value through innovation. Basic Books.

Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for

strategy formulation. California management review, 33(3), 114-135.

Goi, C. L. (2009). A review of the marketing mix: 4Ps or More?. International Journal of

marketing studies, 1(1), 2.

Martin, D., & Schouten, J. (2012). Sustainable marketing. Boston: Prentice Hall.

Meunier-FitzHugh, K., & Piercy, N. (2007). Exploring collaboration between sales and marketing. European Journal of Marketing, 41(7/8), 939-955.

Walsh, J., & Rivera, G. (1991). Organizational memory. Academy of management review, 16(1), 57-91.