For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites suc
Running head: VISUAL COMMUNICATION 0
Final Visual Analysis Project – Thesis & Outline
A thesis statement will give your readers direction. It will discuss the main elements of your analysis findings. Your thesis statement should clearly state the effect of the visual elements on viewers. Review these examples:
Example 1 -- The analysis of the five perspectives will demonstrate how the visuals used in ___________ website work together to create an emotional connection with viewers to persuade them to purchase these products.
Example 2 – The analysis of the five perspectives will demonstrate how the visuals in _____________ website enhance the viewer’s understanding of the concepts presented by transcending language barriers and clarifying communication.
Create your Thesis Statement here:
Final Visual Analysis Outline
Introductory Paragraph
General statements about visual communication and media
General statements about the effects of visuals on viewers
Thesis Statement (the last sentence of your Introduction)
Sensory Response
Visual examples of Sensory Responses used in website (include as many as you deem important to consider)
Analysis of the effects of these visuals (include as many as you deem important to consider)
Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)
Details, information, examples that support your analysis ideas (include as many as you deem important to consider)
Quotes/paraphrases from academic sources substantiating your analysis ideas
Perceptual Response
Visual examples of Sensory Responses used in website (include as many as you deem important to consider)
Analysis of the effects of these visuals (include as many as you deem important to consider)
Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)
Details, information, examples that support your analysis ideas (include as many as you deem important to consider)
Quotes/paraphrases from academic sources substantiating your analysis ideas
Technical Response
Visual examples of Sensory Responses used in website (include as many as you deem important to consider)
Analysis of the effects of these visuals (include as many as you deem important to consider)
Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)
Details, information, examples that support your analysis ideas (include as many as you deem important to consider)
Quotes/paraphrases from academic sources substantiating your analysis ideas
Emotional Response
Visual examples of Sensory Responses used in website (include as many as you deem important to consider)
Analysis of the effects of these visuals (include as many as you deem important to consider)
Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)
Details, information, examples that support your analysis ideas (include as many as you deem important to consider)
Quotes/paraphrases from academic sources substantiating your analysis ideas
Ethical Response
Visual examples of Sensory Responses used in website (include as many as you deem important to consider)
Analysis of the effects of these visuals (include as many as you deem important to consider)
Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)
Details, information, examples that support your analysis ideas (include as many as you deem important to consider)
Quotes/paraphrases from academic sources substantiating your analysis ideas
Concluding Paragraph
Thesis Statement (the first sentence of your Conclusion)
General statements about visual communication and media conclusions
General statements about conclusions regarding the effects of visuals on viewers
References
Landa, R. (2018). Graphic design solutions (6th ed.). Boston, MA: Wadsworth Cengage Learning.
**At least three other articles or sources used in this paper should be added to this page
– four sources are required in total.