Assumed Certainty: Multi-Attribute Decision Making (MADM)Scenario: You are the Vice President of Franchise Services for the Lucky restaurant chain. You have been assigned the task of evaluating the be

Location

Traffic count (avg. thousands/day)

Building lease and taxes ($000/yr)

Bldg. size (sq ft. in thousands)

Parking Space (Max # of customer parking)

Insurance

costs

($000/yr)

Ease of Access

(subjective evaluation)

Little Rock

20

2.6

3.2

48

5.2

Good

Stuttgart

10

3.5

3.1

53

5.7

Fair

Daisy

14

1.6

2.4

40

5.5

Excellent

Pine Bluff

12

2.1

3.6

55

6.8

Fair

Newport

17

2.9

4.7

61

4.5

Poor