Mini Project MG401-3

An acquisition is a situation whereby one firm (Uber) purchases most or all of
another firm's (Careem) shares in order to take control.
From real national/international market, select an example of an acquisition between two firms
and answer the following questions:

1. Briefly introduce the chosen acquiring and acquired firms (Industry, nationality, size,
competitors…).
2. Explain the different reasons of this acquisition.
3. Was this acquisition successful? Why?
4. Evaluate the competitive advantage of the acquiring company (after the acquisition).
5. What is the method used by the acquiring firm to manage the culture of the acquired
firm? underline the pros and cons of this method.