Assignment 02 - Word count = 1800-2000 words Your tasks (Main Report Specifications) 
This assignment is essentially a two-part assignment; the first part of the assignment will concentrate on the a

Client Scenario: Harry’s Bikes

Business Profile

Harry’s Bikes has over 12 years grown into becoming one of Australia’s largest importer and distributor of sports and unique bikes and aftermarket parts and accessories, offering the most diverse and highest quality range of equipment available.
Our goal is to continually expand and become a world-class, leading distributor of high performance bicycle products, servicing land and web resellers. We expect to achieve this via a concerted commitment to excellence and a central operating strategy of: “peddle power should be affordable for everyone”.

Born out of the need for a range of niche bicycles in Melbourne, Harry’s bikes has become one of the main suppliers of unique niche bicycles from the great bike riding nations of Europe, Asia and the Americas. Harry’s Bikes is an Australian owned and operated company supplying the best value-for-money bikes going around. Here at Harry’s Bikes, we love cycling. We love it so much in fact; we reckon everyone should ride a bike. That’s why we’ve dedicated ourselves to providing quality bikes at prices everyone can afford

Company Details

HQ: Harry’s Bikes and Accessories


23 Smith St


Hoppers Crossing, 3005


Telephone: (03) 9555 6655


Mobile: 0417 305578, Facsimile: (03) 9555 6656, email: harrybike473 @bigpond.com.au

About Us

Founded in 1991 by Harry Blackman and Spiro Koutsas, their main interest was in the local club riding circuit, where due to lack of local spare parts for imported bikes they started to import parts for their ageing touring bikes directly from Japan and France, they soon started to import parts for other riders. As the necessity and volume of parts required became more frequent as they were now building up a small customer base from the racing scene. They decided to formalise their arrangement with their Japanese and French connections and thus Harry’s Bikes was born.

Harry’s Bikes has proven to be an industry innovator in offering consumers regular updates of new products and mechanical performance components. A product of this success has been enormous expansion, from humble beginnings as a two-man operation, to a facility containing two large show room stores and a well-equipped workshop.

Business Details

2 Stores + 1 Workshop:


1. Hopper Crossing – Open 9.00am till 6.00pm Mon-Fri and 9.00am till 4.00pm Sat (store)

2. Lilydale - Open 9.00am till 6.00pm Mon-Fri and 9.00am till 4.00pm Sat (store)


3. Ringwood- Open 9.00am till 6.00pm Mon-Fri and 9.00am till 3.00pm Sat (workshop)

Current Personnel

Harry Blackman and Spiro Koutsas - Age: 49 and 44

• Joint owners and founders 


• Not computer savvy, but can use them if necessary 


• No real Internet experience apart from general surfing 


Jordan Lewis – General Manager and Accounts – Age: 37

• Graduate business student 


• Uses computers frequently 


• Qualified CPA 


Jenny Del Sandro – Imports Manager - Age: 47

• Uses computers frequently 


• Limited knowledge of ebusiness 


Imrahn Majaide– Head Bike Mechanic – Age: 39

• Graduate –Engineering/Automotive 


• 3 years exp at England Olympic bike team mechanic + 2 years Tour de France team mechanic.


• Fluent user of computers.

Victor Fuentes – Store Manager, Hopper Crossing – Age: 26

Jimmy Roberts – Store Manager, Lilydale – Age: 27

Kirk Myer - Workshop Manager, Ringwood – Age: 36

And various casual employees.

Considerations for the Proposed Web Site

About Us / Contact Us


Business History


Design a Logo


Products – photographs of products as well as featuring customised bikes etc...

Mission Statement ““peddle power should be affordable for everyone”

Design an Online purchasing and feedback facility


Links to other sites – various related bike and bicycle riding sites