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Motivation

Nicholas Calhoun

South University

Organization Behavior & Communication

April 3, 2019

Company summary

Coca Cola is one of the largest manufacturers and distributors of soft drinks in the world. It is the world’s leading soft drink producer. The company was established in 1886 in Atlanta, Georgia, United States by Doctor John Pemberton (Serôdio et al., 2018). His curiosity led him to develop a distinctive tasting soft drink, which later could be sold at soda foundation. Dr. Pemberton created a flavored syrup and mixed it with carbonated water and the result ended up being excellent. Moreover, the Coca-Cola Company has become a household drink since 1886 distributing to over 200 countries all over the world. The company produced about 3,000 beverages products and has approximately 500 brands all over the world (Serôdio et al., 2018). The brands that it produces include; Fanta, Sprite, Coca-cola drinks and the Schweppes brand in the United Kingdom. Coca-cola has managed to spread its products and find a market all over the world because of their unique strategies and great organizational behaviors.

Coca-Cola preference is the central value of the business. For Coca-Cola, this means creating true partnerships, which create sustainable as well as profitable growth for both the business and the customers. Coca-Cola customers include different channels such as supermarkets, hypermarkets, restaurants, hotels, among others (Cole & Goessel, 2016). The company focus on motivating consumers towards choosing their products by improving product attractiveness as well as availability and also building brand strength in local markets.

The competitive pressure from rival manufacturers is the greatest competition that Coca-Cola faces in the industry. The competitors of Coca-Cola company include; PepsiCo, Dr. Pepper Snapple, Red Bull, Nestle, and Parle (Cole & Goessel, 2016). However, Coca-Cola has higher sales in the global market compared to its competitors such as PepsiCo. PepsiCo has remained the main competitor for Coca-Cola for many years, where the two brands have been in a power struggle. Moreover, the company is increasing its revenue every year and buying other brands. Generally, different factors made many companies to thrive form one stage to another in the business world. In the case of the Coca-Cola Company, people have become the main drive in making sure that the company has grown globally (Cole & Goessel, 2016). As a result, people need the motivation to have the energy and passion for working hard to make sure that the company achieves its goals.

Currently, Coca-Cola remains the world’s highest selling as well as the most popular soft drink brand. The company still has strong brand recognition all over the world. Also, in terms of value and brand portfolio, the company is still leading. The company’s strong brand value enables customers to recall and also allows Coca-Cola to penetrate new markets across the world.

Analysis

Notably, different factors affect job motivation in an organization. Motivation has been the main driver for the growth of an organization. Additionally, motivation does not include only concluding the job or task on time, but it includes to give quality work that is not compromised in the process (Renz & Vogel, 2016). As a result, the first factor that affects motivation at work is the relationship between co-workers. Respect is one of the fundamental in the motivation between co-workers. This shows that for an organization to have healthy growth leaders need to teach their co-workers about the importance of respecting and valuing one another. Secondly, the leadership role at work has been one of the factors that have affected job motivation. A leader should know how to deal with different people in the workplace.

It is important for a leader to respect the employees because it motivates them to work harder to bring out good quality. Thirdly, managing conflict at work is also one of the factors that have contributed to job motivation. People come from a different background with different personalities. As a result, there is a higher chance that conflict may arise and it is the duty of the organization to make sure that people have a favorable environment to work were conflicts are managed well.

Additionally, there is internal and external evidence that come as a result of lack of motivation in an organization. The internal consequence is the production of services and products that have low quality. If an organization lacks the motivation to the employees, then they will work without passion; thus the end product will have low quality (Renz & Vogel, 2016). The external consequences of lack of motivation are that the customers will get affected whereby they will receive low quality and bad services for the organization. The moment employees lack motivation there will be laziness that will affect the quantity and quality of the products that are produced. It is the mandate of the company to make sure that their customers are satisfied with the product and services. For this reason, the organization needs to see the importance of motivating their employees for high profits and retaining of the customers.

References

Cole, E. T., & Goessel, R. E. (2016). Hands-on XBRL and Industry Analysis. International Journal of Business and Applied Social Science, 2(5), 21-33.

Renz, F., & Vogel, J. (2016). Analysis of the Coca-Cola Company.

Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016). Public health nutrition, 21(9), 1594-1607.