You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company's products/services (
Market opportunity report
Value: 40%
Due Date: 29-Apr-2019
Return Date: 21-May-2019
Length: 3000
Submission method options: EASTS (online)
Task
You are expected to research market opportunities, and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company's products/services entry into a country of your choosing in Asia.
The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected. You may NOT contact the organisation during the completion of this assessment.
Students must advise their facilitator / instructor of their chosen Asian country market and the Australian company and its designated products/services that will be launched into that country market for approval no later than Friday, 22nd March.
The objective of developing a Market Opportunity Report is to identify international marketing opportunities in your focus market for an existing Australian organisation of your choosing and complete the early sections of a comprehensive international business plan. The concluding sections of the international business plan will form the basis of Assessment 3.
You will need to conduct research on products/services with which they might plan on entering the market, as well as research the most current PESTEL issues specific to doing business in that country. Issues include, but are not limited to economic analysis, political and legal/regulatory risk, social / cultural / ethical nuances that require adaptation, technology risks and issues and any environmental issues that need to be considered.
You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.
The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.
A suggested structure would include:
Executive summary of main findings of report
Introduction to the report
Company identification including the types of products/services it markets, existing international market activities (if any), and why it might consider market entry into the Asian market of your choosing
Introduction to chosen country
Economic / Financial Analysis
Political & Legal Analysis
Social, Cultural and Ethical Analysis
Technology issues (if any)
Environmental issues e.g. sustainability (if any)
Other issues (if any)
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
Conclusions
Reference list
